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How to Choose a Good Web Design Company

Picking the right web design company isn’t only about looking at their previous work to see if they can create a beautiful website. There’s far more to consider than just aesthetics, and a good web designer knows this. But how do you find one that suits you?

Here are three questions to consider ensuring you get a great looking site, as well as the support and forethought needed to make it valuable, too.

Do they offer the whole package?

Website design is just one piece of the puzzle. There are also things like hosting, security, and maintenance to consider. This work needs people with expertise too, so if you don’t have someone on staff who can take it on, you’ll be stuck if something goes wrong.

If you hire a company that can work with you every step of the way, you’ll be in a much better position. For example, what happens if your site goes down?

If your company is on hand to help, they’ll have all the access they need, and prior knowledge of the site, to identify the problem and fix it quickly.

This dramatically reduces downtime, especially compared to hiring a new person. That would mean getting them up to speed, digging up your domain and hosting details, and getting them access so they can make a fix. By this point, a lot of damage will have already been done.

Are you on the same page?

This is a less technical issue, but just as essential. You need to know you can work with the web design company you aim to hire, and that, while they are the experts, they’ll take your considerations and knowledge of your industry onboard too.

This means having in-depth and structured conversations with the web design team before anything gets started. Be sure to know what you want, what your customers want, and your red lines you don’t want to cross. It will be clear very quickly if the company wants to work with you, rather than drag you along with what they want.

If you’re getting the sense your prospective company falls into the latter camp, it’ll be time to look elsewhere.

Do they know their SEO?

A beautiful website that converts well is only valuable if people actually visit it. For many companies, this means ranking for relevant search terms in Google. The process and actions to achieve this is called ‘search engine optimisation’, or SEO.

How a website is built plays a huge role in this. For example, if it’s slow and doesn’t work on mobile screens, Google is never going to rank it highly no matter how good the content you put on there is.

It is integral your website design company not only consider SEO but have expertise in it. Be sure to ask them about this, and to hear their exact approach for building your site to standards search engines favour.

A good area to ask about (but by no means the only one) is Google’s Core Web Vitals. Going live in May 2021, they will be a major influence on how Google ranks websites. If your company has never heard them, this should sound alarm bells.

Here at Real Internet, we take the time to talk to you about, not only what you want, but what you need as well. Contact us to discuss how we can work with you to create a website that brings in visitors and converts them to paying customers.

How to Design a Website

The thought of designing your own website may seem daunting. You may wonder where to start and how to get to the end result but don’t worry, we have put together a guide to help make your website a success!

First things first…

Before designing a website, you need to define what the purpose for it will be. For example, will it be an e-commerce site, a blog, a portfolio…? This is very important as it is the first step to creating your perfect site. You will also need to decide on your company branding, what colours you will use to represent the website, what layout you have in mind, and whether content will be text-heavy or more on the visual side.

It is also important to come up with a domain name; this must be unique to your website and represent what it is you are wanting to promote. Make it simple and easy to remember, to allow more driven traffic.

Different ways of designing and building your website

There are various ways to create a website that meets your desires. You can make it yourself from scratch – this is the most difficult way to build a website as it involves a lot of work and is time-consuming. However, it is very rewarding when you see the finished results!

Or, you could use a website design and developer company/agency. It doesn’t matter if you are building a brand new website or looking at updating one that already exists, they will help with your decision. You can usually find a variety of different packages on the websites catered to various levels of requirement, from standard brochure-style, service-based websites to more in-depth e-commerce sites. You get professional help and advice when choosing to design your website with an agency and the process is a lot more straight forward than designing a website yourself as you make all the decisions with none of the work. This saves you time which will be beneficial in the long run.

Other helpful tips

Some other things will need to be done to ensure your website runs smoothly and gets the recognition it deserves. Make sure the website is mobile-friendly is a must. 52% of website traffic is generated from mobile phones, so it is vital that your audience can access your website from their mobile devices.

Also, once it’s up and running, don’t forget to promote your website. This can be via social media, word of mouth or business cards etc. Make sure people know about your website and services and, last but not least, ensure you are using the correct tags and keywords in all the right places to drive traffic to your site.

Want to find out more about designing a website? We are an expert web design agency based in Gloucestershire. Get in touch today to talk through your ideas.

5 Good Reasons Why You Need a Responsive Website

In today’s world, there’s a vast majority of users out there accessing the Internet via smartphones and tablets, rather than a laptop or desktop computer. So if your website appears clunky, and difficult to use on their device, they’ll simply leave your site and shop elsewhere.

What is Responsive Web Design?

It’s a coding technique web developers apply to the build of a website design so that, regardless of the device that is being used, the website will respond and adjust to the screen size. A responsive website design is easy to navigate on any device and will deliver a great user experience, resulting in happy customers and increased sales.

Here are 5 very good reasons why your website should be responsive.

One Size Fits All 

A responsive web design will adapt to different screens automatically. It cleverly detects the user’s screen size and resolutions, and then generates the best possible output for that device.

Seamless Experience 

Mobile friendly versions of websites are often simplified versions of the parent website. This can often be really frustrating when a user jumps from their mobile, to their laptop and gets a completely different screen. A responsive web design will provide a consistent look and feel.

Cost Effective

Instead of owning and maintaining multiple websites for different devices, a responsive website, its content, and imagery, only needs to be maintained once.

Customised Marketing

Multiple versions of the same website can make marketing campaigns onerous. However, with a responsive website and valuable data from Google Analytics, the web pages can be highly customised.

Reduced Bounce Rate

High bounce rates are frowned on by search engines. Responsive websites achieve a lower bounce rate compared to their non-responsive counterparts. They load quickly and will keep users on your page.

At Real Internet, we offer affordable web design services that cover the South West UK. We are a creative and passionate team, that deliver thoughtful, well designed, responsive websites from start to finish. We love to talk responsive so contact us today.

Real Internet Mobile web design: responsive design vs mobile-dedicated website

Mobile Web Design

Over the last few years, there has been a steady increase in the number of internet users accessing the web via mobile devices. According to Statista, mobile users currently account for just over half (51.65%) of the total global online traffic.