What is web development?

Web development is a term you hear a lot these days, a seemingly universal need for any company or individual that wants a meaningful presence on the internet. Indeed, ‘web developer’ is a hot career for young people today –  they can see that the internet isn’t going anywhere! If anything, it’s getting more complex, and consequentially succeeding on the internet is getting more difficult.

Web development is a catch-all term for a variety of processes involved in developing, implementing, and maintaining websites for the internet. These websites and pages vary in complexity from simple text to sites with all sorts of coded bells and whistles.

In the professional world of web development, the term refers to all the technical-type stuff that doesn’t involve the design-side. The visual side is the remit of graphic designers who specialise in web design. So, what does web development include?

Web engineering

The techie stuff: programming the actual code that makes internet applications and programmes run. Think the Matrix, but in the real world.

Web content

You’re reading some right now! All the stuff that goes on the websites you visit. Articles, videos, audio. But it also includes highly specialised jobs like website structure.

Web servers

Servers are where parts of the internet are actually stored, and server technicians make sure websites work smoothly with them.

Web security

The internet can be a dangerous place, especially for companies who carry sensitive data. Fortunately, there are security experts out there who ensure websites have the correct procedures and programming in place to mitigate hostile attacks.

The above is a simplified overview of some of the things web developers commonly do. It’s a complex field, and you would benefit from an experienced partner helping you navigate it.

We are a passionate web design and development company based in Gloucestershire. We also provide web hosting, so we’re well equipped to provide you and your company with a 360-degree service.

We’ve got a range of packages available for clients large and small, so if you have any questions get in touch and we’ll be happy to help.

WordPress 5.5 “Eckstine” Development Update

WordPress 5.5 “Eckstine” upgrade was released on 11th August. The upgrade improves three main areas of WordPress websites: speed, security, and search.

Speed

Posts and images will load faster, thanks to lazy-loaded images. This means that images wait to load until they scroll into view – lazy loading.

On mobile devices, lazy loading stops browsers from loading files meant for other devices, resulting in reduced data consumption and battery life is not used up so quickly.

Search

WordPress sites already work well with search engines, now WordPress 5.5 includes an XML sitemap that helps search engines find your important pages much faster.

This means more people finding your site more quickly, giving you more time to engage and convert to paying customers.

Security

It is now possible to choose to update all plugins and themes automatically or just pick a few. This means you always know your site is running the latest versions.

Auto-updates can be turned on or off for each installed plugin or theme. Manually updating is now easier too by uploading a ZIP file.

What do you have to do?

Nothing! If your website is hosted and maintained by us, we will install WordPress 5.5 and fix any compatibility issues that may come up.

Investing in quality web hosting

Installing upgrades is one of the best reasons to invest in our hosting and maintenance packages, we do all the work so you don’t need to think about it.

A great website is worthless if it’s insecure and unresponsive to browse. Web hosting is the backbone of your business’ online presence and the very thing that ensures your website can be seen by the world.

Learn more about how affordable quality web hosting can be by contacting Real Internet for a quote today.

What is website hosting, and what do you need to know about it?

Website hosting is one of the most important web services you will need to consider as a business. At Real Internet, we offer a range of hosting packages tailored to our clients’ needs. But before you know which package is going to be best for you, you need to know the basics of hosting.

What actually is hosting?

Web hosting is, quite simply, where your website is stored. Our hosting service means your website and all associated files and services are stored on one of our servers. When users connect to your website, they connect to our server that it is hosted on, which allows them to browse it.

The important elements of hosting for you

If your website is going to be hosted, what do you need to consider?

The first is the speed and reliability of the server your website is going to be hosted on. Your website must remain fast and responsive to navigate, even during periods of heavy traffic. If not managed properly, the server can become overloaded, which can lead it to become sluggish or even crash entirely.

The second thing you need to think about is security. Your whole website is stored on the “hosting server”, so you need to be assured that the server itself is safe and that your website is going to be secure while stored there. At Real Internet, we take great measures to ensure our hosting servers are as secure as possible.

Data loss prevention is the third consideration you need to make. If there is an issue, you need to have access to a backup of your website and all necessary files/data to continue operating. A properly managed web hosting service will also contain provisions to help protect your website against data loss.

Investing in quality web hosting

A great website is worthless if it’s insecure and unresponsive to browse. Web hosting is the backbone of your business’ online presence and the very thing that ensures your website can be seen by the world.

Learn more about how affordable quality web hosting can be by contacting Real Internet for a quote today.

5 Good Reasons Why You Need a Responsive Website

In today’s world, there’s a vast majority of users out there accessing the Internet via smartphones and tablets, rather than a laptop or desktop computer. So if your website appears clunky, and difficult to use on their device, they’ll simply leave your site and shop elsewhere.

What is Responsive Web Design?

It’s a coding technique web developers apply to the build of a website design so that, regardless of the device that is being used, the website will respond and adjust to the screen size. A responsive website design is easy to navigate on any device and will deliver a great user experience, resulting in happy customers and increased sales.

Here are 5 very good reasons why your website should be responsive.

One Size Fits All 

A responsive web design will adapt to different screens automatically. It cleverly detects the user’s screen size and resolutions, and then generates the best possible output for that device.

Seamless Experience 

Mobile friendly versions of websites are often simplified versions of the parent website. This can often be really frustrating when a user jumps from their mobile, to their laptop and gets a completely different screen. A responsive web design will provide a consistent look and feel.

Cost Effective

Instead of owning and maintaining multiple websites for different devices, a responsive website, its content, and imagery, only needs to be maintained once.

Customised Marketing

Multiple versions of the same website can make marketing campaigns onerous. However, with a responsive website and valuable data from Google Analytics, the web pages can be highly customised.

Reduced Bounce Rate

High bounce rates are frowned on by search engines. Responsive websites achieve a lower bounce rate compared to their non-responsive counterparts. They load quickly and will keep users on your page.

At Real Internet, we offer affordable web design services that cover the South West UK. We are a creative and passionate team, that deliver thoughtful, well designed, responsive websites from start to finish. We love to talk responsive so contact us today.

Digital Marketing Mistakes to Avoid

Digital marketing is an ever-evolving industry, so it’s important to keep up with the latest developments and trends. In this blog, we’ll be taking a look at a few common digital marketing errors to avoid.

Not Developing Your SEO Strategy

One of the most effective ways of increasing your visibility on search engines and getting your business noticed by your target audience is by working on your SEO techniques. There are a number of proven SEO tactics that continue to help blog posts and websites rank higher in search engine results, including adding keywords in the meta description and title tag and adding interactive content, visual content and backlinks. However, search engine algorithms are continuously changing, and it’s important to stay up to date with the latest SEO techniques so that your site doesn’t end up being left behind.

Not Creating a Documented Strategy

If you’re a B2C or B2B brand without a documented strategy, you aren’t alone. In order to stand out, you need to have a clearly mapped out plan. It’s important for your business to establish its own goals but it’s also important to lay out a documented plan of the steps you need to take in order to accomplish them. If you have a small marketing team, it’s a good idea to focus on two or three strategies at a time or get in touch with a digital marketing agency to help. By analysing each of your tactics, you can quickly uncover which techniques are working and which aren’t.

Posting on Social Media Without an End Goal

Creating valuable content that is designed to generate engagement from your audience is the best technique for social media marketing. Posting for the sake of it is not an effective strategy, your end goal must be to connect with your followers and provide them with valuable content so that they are encouraged to take action. Creating headlines that stand out with facts, questions and how-to’s is a great way to generate interest, while responding to comments will convince audiences that you are worth connecting with.

If you’re looking for digital marketing or web design services from an experienced provider, get in touch with our team at Real Internet today.

Why bespoke web design is a good investment

If you run a small business you probably realise that it’s essential for you to have an online presence. With the role technology and eCommerce plays in our lives, a website is a must. Investing in bespoke website design might seem like a stretch too far for you and your budget right now but, in reality, it’s one of the wisest investments you can make.

Your website, your way

Your business is unique, surely your website should be equally as unique? You have individual requirements from your website that a web design company can help you achieve quickly, efficiently, and surprisingly affordably. When you use a template to build your website, you are always going to be dealing with some sort of compromise in functionality.

Using the services of a web developer you can have your website built to your exact specifications – your website needs to work for your business, and for your customers, if it’s going to be successful. It’s much easier to do that by building it from scratch.

Ongoing improvements

A website is never “done” – it requires constant updating and improving to ensure it’s as responsive and secure as possible. There is no better team to handle the management of your website on an ongoing basis than the team who built it. Many web design agencies, such as Real Internet, also offer ongoing maintenance packages to clients to keep their websites running perfectly. This allows you to keep your website secure, and ensure it always suits your changing needs.

Improving brand image

Something all small businesses need to consider is brand image and digital marketing, and a bespoke website offers an excellent boost to your overall image. It makes your business seem better established and higher quality, without any extra work required on your part. Think of all the largest and most successful businesses in your industry – they don’t use website templates, and neither should you.

Get started today

A bespoke website tailored to your exact needs is surprisingly affordable, and open to businesses of all sizes. Give your small business the website it deserves, and contact Real Internet today to get the ball rolling.

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Mobile Compatibility

Over 50% of traffic in November 2019 was mobile based, if your website is not optimised for mobile compatibility you risk alienating 50% of your customers!

SEO Real Internet

SEO

There was a time when Search Engine Optimisation, or SEO, was easy-peasy. Digital marketers could just throw a website online, fill it with keywords, and watch the clicks roll in. In 2019, though, it’s a very different picture. If you’re new to the world of digital marketing, and in need of an SEO primer, our quick guide will be right up your alley.

Wordpress Updates

WordPress Updates and Maintenance – Behind the Scenes

If you are one of our many WordPress customers, you should receive a fortnightly report about your website.