Digital marketing is one of those terms that everyone claims to know what it means but get stuck when it comes to the nitty-gritty. As a result, many business owners end up leveraging it incorrectly, resulting in significant losses.
What exactly is digital marketing?
It’s also known as online marketing, and it’s any form of advertisement that uses digital channels such as social media, websites, mobile apps, and search engines to convey promotional messages and measure their impact.
Online marketing can take several forms, including display ads, online video, and social media posts. When creating a digital communication campaign, it’s vital to understand what’s included to get the most out of it.
To help you get started, here are some of the things included in online marketing:
1. Social media marketing
Digital marketers use social media to promote a brand’s products/services because it provides immediate interaction and customer feedback. You’ll not only share information and engage with your target audience but also increase brand awareness.
2. Search engine optimization (SEO)
If you own a website, you know how vital SEO is in driving traffic to your site and increasing your authority. SEO refers to optimizing a site to increase its visibility for relevant searches.
A web developer can help you create a practical, attractive, and relevant website that’s SEO compliant, improving site navigation and usability.
3. Search engine marketing (SEM)
SEM refers to using paid strategies to increase your site’s visibility in search engines. One common example is Google AdWords, where you pay Google a certain amount to display your advertisement for relevant searches.
4. Content marketing
This involves creating and sharing valuable information to influence your target audience to take action, e.g., buy a product. As a form of storytelling, content marketing builds healthy relationships with potential customers by making strong emotional connections.
Other things included in online marketing are pay-per-click advertising (PPC), affiliate marketing, and email marketing.
Contact Real Internet today, a web design company based in Wotton-Under-Edge, Gloucestershire, for quality web design services.