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Who Hosts this Website? How do I find out?

At Real Internet, we are passionate about creating vibrant websites that show your business at its best. We can also help you with your existing website, and one issue we often encounter is a client asking, “who hosts this website?” closely followed by “how do I find out?”. There are a few ways to discover this, so we’ve put together this blog post to help you.

Follow the money

Often the simplest way is to find out where your bills for website hosting are headed – your accounts department should be able to tell you. You may find that your website hosting is part of your internet company, so your website host may be your telephone company or internet service provider.

Online tools

You can use online tools to help you find out who’s hosting your website. These will give you lots of information about the IP address, netblock owner and server technology, as well as information about domain name registration and server technology.

Running one of these checks also gives you details of administration teams and tech guys, so you can get in touch to confirm if this is where your website is hosted.

What happens when you find out who the host is?

When you know who to contact, give them a call and tell them who you are and what you need. You will probably have to prove that you are who you say you are and that you are part of the company that the website belongs to. If you are not asked about this, it shows an alarming lack of security.

Need more help?

If you need more help finding the answer to the question “who hosts this website?”, just get in touch with our team. At Real Internet, we’re experts in website hosting, website design and build, and provide monthly maintenance packages so your website is always performing at its best. We can help you every step of the way, so you can look forward to having a website that really works for your business.

 

What is Digital Marketing?

The modern business world is a fast-moving place where companies have to be able to move with it. This is especially true in marketing, where new ways of reaching consumers are always emerging. One very popular method now is digital marketing. Most people have heard of this – but not everyone understands what it actually involves. It really is worth getting to grips with though, as it is a very important part of building your business in the modern age.

What is digital marketing?

In simple terms, digital marketing is any marketing that a company conducts online. This is the main way it differs from offline or print marketing, such as mailing letters, handing out flyers or putting up posters. Digital marketing happens only over the internet and uses online connectivity to work. Online tools like Google Analytics are also available to help track your digital campaigns and get the best return from them.

What are the most common forms of digital marketing?

When asking ‘what is digital marketing?’, it is worth pinning down what particular types of digital marketing there are and the online channels companies mostly use, although this is constantly evolving.

The most common forms of digital marketing you may come into contact with are web page content, blog posts and social media posts. Businesses use platforms like Facebook or Twitter, as well as their own company blog, to engage with consumers, and usually to signpost them back to their website in a carefully constructed way to help convert them into customers or subscribers. Email marketing is also very popular and allows organisations to easily communicate with consumers to generate leads via signposting them back to a targeted web page.

Paid advertising via channels like Google Ads is also commonly used by many companies now. This is where you pay for custom adverts to be shown when people search for selected terms. As a result, it can really help drive more traffic to your site and subsequently, more sales. Understanding SEO (search engine optimisation) is the key to online marketing. This refers to optimising your website with targeted keywords as well as easily navigable and readable layouts and content so that it shows up higher in search engine results.

Why use digital marketing?

This is the big question for all businesses. Digital marketing is a way of connecting with people that comes with a range of benefits which include:

  • low or no cost (social media accounts are free to use for example; the only cost is in time/staff to carry it out)
  • superb ROI (due to there being zero or low costs to run digital campaigns)
  • digital channels are easy to use and keep track of
  • allows you to engage consumers in a way they value and prefer

As you can see, this form of marketing comes with some great reasons to recommend it!

Contact Real Internet for more digital marketing help

Here at Real Internet, we have helped many businesses around the Bristol and Gloucestershire area get up to speed with digital marketing. While things like SEO website design and social media marketing are easy to grasp, you may need some extra assistance to use them effectively. Get in touch today on 01454 806570 for more details.

What is SEO in Digital Marketing?

Digital marketing refers to the process of using the internet and other digital media channels to promote a product, service or business. Search Engine Optimisation – more commonly known as SEO – is one of the most popular forms of digital marketing.

SEO is the process of increasing high-quality targeted traffic (visitors) to a website from search engines such as Google and Bing. SEO works by increasing a website’s visibility on search engine results pages (SERPS) when someone searches for a word or phrase (keyword) that relates to the product or service offered by the website.

There are many reasons why SEO is such a popular method of digital marketing. Firstly, the traffic is completely free, unlike PPC or media buying where each visitor has to be acquired. Secondly, the traffic is highly targeted because the visitors you acquire through SEO are specifically searching for the product or service that you offer. This makes SEO an inbound marketing method.

How do you successfully optimise a website?

Fundamentally, SEO can be broken down into on-site and off-site optimisation. The first part of on-site optimisation is ensuring the keyword(s) you want to rank for are placed strategically on the pages you wish to rank. This tells Google that you are serving the content that the prospect is searching for. The second part of on-site optimisation is ensuring your webpage is well coded, device responsive and fast. Your web designer or web design company should help you with that.

Off-site optimisation generally refers to showcasing that you are a trustworthy website, this can be done by obtaining backlinks from trusted sources and ensuring business listings and data such as name, address and postcode (NAPs) are accurate everywhere.

If you have a brick-and-mortar business or a business with a physical location/office, ensuring you have accurate profiles setup on business listing sites, such as Google My Business and Bing Places, is essential to ensure you rank for local search terms that provide map results. An example of a local search term could be ‘website design Gloucester’ or ‘website design near me’.

There is no better method of driving targeted traffic to your website than SEO, so we suggest you speak to us to ensure your site is fully optimised and ready to rank at the top of Google.

How to Design a Website

The thought of designing your own website may seem daunting. You may wonder where to start and how to get to the end result but don’t worry, we have put together a guide to help make your website a success!

First things first…

Before designing a website, you need to define what the purpose for it will be. For example, will it be an e-commerce site, a blog, a portfolio…? This is very important as it is the first step to creating your perfect site. You will also need to decide on your company branding, what colours you will use to represent the website, what layout you have in mind, and whether content will be text-heavy or more on the visual side.

It is also important to come up with a domain name; this must be unique to your website and represent what it is you are wanting to promote. Make it simple and easy to remember, to allow more driven traffic.

Different ways of designing and building your website

There are various ways to create a website that meets your desires. You can make it yourself from scratch – this is the most difficult way to build a website as it involves a lot of work and is time-consuming. However, it is very rewarding when you see the finished results!

Or, you could use a website design and developer company/agency. It doesn’t matter if you are building a brand new website or looking at updating one that already exists, they will help with your decision. You can usually find a variety of different packages on the websites catered to various levels of requirement, from standard brochure-style, service-based websites to more in-depth e-commerce sites. You get professional help and advice when choosing to design your website with an agency and the process is a lot more straight forward than designing a website yourself as you make all the decisions with none of the work. This saves you time which will be beneficial in the long run.

Other helpful tips

Some other things will need to be done to ensure your website runs smoothly and gets the recognition it deserves. Make sure the website is mobile-friendly is a must. 52% of website traffic is generated from mobile phones, so it is vital that your audience can access your website from their mobile devices.

Also, once it’s up and running, don’t forget to promote your website. This can be via social media, word of mouth or business cards etc. Make sure people know about your website and services and, last but not least, ensure you are using the correct tags and keywords in all the right places to drive traffic to your site.

Want to find out more about designing a website? We are an expert web design agency based in Gloucestershire. Get in touch today to talk through your ideas.

HTML vs WordPress

What’s the difference between an HTML and a WordPress website?

All businesses know how crucial it is to have their own website in the modern world. Whether it is to help with your digital marketing plans or boost sales, a decent website is worth its weight in gold. This is not always an easy area to grasp, though, if web design is not your forte. One thing which confuses many people is the difference between an HTML and a WordPress site. But how do they differ?

HTML vs WordPress – the major difference

The first thing to know is that they are two entirely different things! HTML is a coding language which web developers use to create static web pages. WordPress, however, is a content management system. These systems allow users to create, edit and publish content online. As a result, they can also be used as a platform to develop effective websites.

But in what other key areas do these two differ?

WordPress is easier to use

If you use HTML to build your website, you will need to have learnt and become proficient at coding in this language first. Even if someone else builds the site in HTML for you, you will not be able to update or change it without coding experience. WordPress, on the other hand, requires no previous coding skills and is, therefore, much simpler to use. Even business owners with no specialist IT knowledge can use its intuitive interface to manage their site.

WordPress has multiple templates and plug-ins to use

An HTML website will have to be built from scratch, and the static web pages coded one by one. This is time-consuming and laborious – especially if you have to de-bug pages which do not work as intended! WordPress sites, on the other hand, come with multiple templates you can use. This not only makes the design process quicker and less costly, but it also gives business owners a wide choice of creative themes to use. WordPress also contains plug-ins which HTML does not. To make your HTML site more dynamic and feature-rich, you would have to code it all in manually. With a WordPress site, pre-configured and easy to install plug-ins make this much more straightforward.

WordPress sites can be quicker

All business owners know that responsive sites with fast load times are essential. Another advantage WordPress websites have is they are usually quicker than HTML ones. This means they will give a better user experience and people stick around on your site for longer.

Awesome web design around Gloucestershire and Bristol

If you need expert website design around Gloucestershire and Bristol, contact Real Internet on 01454 806570. We have many years of experience building lightning-fast, responsive websites which look amazing. Get in touch today for more details.

What does a web developer do?

If you want the very best website you can get, you need to contact a web developer to help you. At Real Internet, we have a specialist team of web development experts ready to help you – but what is a web developer, and what do they do?

What is a web developer?

A web developer is someone who “builds” your website. They will be responsible for the way your website looks, works, and operates. Every element of your website from the website design itself through to how quickly it loads will be down to the web developer. This is why you should always choose a web design specialist with a good amount of experience.

What does a web developer do?

Simply put, a web developer will create your website for you.

The process will begin with a consultation where the web developer can get an understanding of who you are and what you want to achieve with your website. They’ll make a note of your preferences in terms of the way the website is designed and what kind of things you want it to feature.

They will then set about building the website. Just like building anything, a website is put together piece by piece from the base coding upwards. At every stage, the current build will be tested and checked to ensure it’s meeting expectations, before moving on to the next portion of the build.

When a website is completed, that’s not the end of a web developer’s job, however. If you choose, you can have them maintain and update your website on an ongoing basis. This is an intelligent investment, as who better to keep something operating than the individual or team who built it?

A crucial asset

A web developer, then, is a crucial asset to your business, organisation, or operation – it will be through a web developer that your website will be built and maintained going forward. With such an invaluable task, make sure you trust it to the right people. Contact the web design specialists at Real Internet for more information.

What is web development?

Web development is a term you hear a lot these days, a seemingly universal need for any company or individual that wants a meaningful presence on the internet. Indeed, ‘web developer’ is a hot career for young people today –  they can see that the internet isn’t going anywhere! If anything, it’s getting more complex, and consequentially succeeding on the internet is getting more difficult.

Web development is a catch-all term for a variety of processes involved in developing, implementing, and maintaining websites for the internet. These websites and pages vary in complexity from simple text to sites with all sorts of coded bells and whistles.

In the professional world of web development, the term refers to all the technical-type stuff that doesn’t involve the design-side. The visual side is the remit of graphic designers who specialise in web design. So, what does web development include?

Web engineering

The techie stuff: programming the actual code that makes internet applications and programmes run. Think the Matrix, but in the real world.

Web content

You’re reading some right now! All the stuff that goes on the websites you visit. Articles, videos, audio. But it also includes highly specialised jobs like website structure.

Web servers

Servers are where parts of the internet are actually stored, and server technicians make sure websites work smoothly with them.

Web security

The internet can be a dangerous place, especially for companies who carry sensitive data. Fortunately, there are security experts out there who ensure websites have the correct procedures and programming in place to mitigate hostile attacks.

The above is a simplified overview of some of the things web developers commonly do. It’s a complex field, and you would benefit from an experienced partner helping you navigate it.

We are a passionate web design and development company based in Gloucestershire. We also provide web hosting, so we’re well equipped to provide you and your company with a 360-degree service.

We’ve got a range of packages available for clients large and small, so if you have any questions get in touch and we’ll be happy to help.

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