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What is a Web Design Company?

Having a top-class website is a must for digital marketing in the modern age. To create a great website, you’ll need to work with a reputable web design company, but what are they and what do they do?

What is a web design company?

In simple terms, a web design company is a company that designs and builds websites for businesses, public bodies, charities, and personal use. During your first consultation with a web design company, they will sit down and find out more about their client. They will also dig deeper into what the client needs their site to do, how they want it to look and what features they need on it. Once this consultation phase is complete, their team of expert web designers will build the site according to the client’s wishes.

Web hosting

Although designing and building websites is their prime service, many web design companies also offer web hosting services. This makes it convenient to find reliable hosting in the same place you have your website built.

In addition, some can bring existing WordPress sites into their hosting plans, even if you do not want a new site built. Some web design companies also specialise in areas such as graphic design and branding, which can be useful if you need help in sourcing the best marketing materials to stand out from competitors.

Why hire a web design company?

Some business owners may wonder why they should spend money hiring a web design company. After all, could you not save money by designing and building it yourself? While this is possible, it is likely that the site you end up with will almost certainly not be as responsive, stylish, and practical as one built by professional web designers.

Contact Real Internet today

At Real Internet, we have many years of experience in building websites that are not only feature-heavy and fast, but great to look at too. We also offer a range of additional services to clients in South West UK, from web hosting to graphic design and branding. Get in touch with us for more details.

 

 

What is a CMS in Web Design?

If you’ve ever tried to build your own website, you might have come across the term ‘CMS’. CMS stands for Content Management System, and it’s a type of software that can be used to build and manage a website. Building a website using a CMS is a cost-effective and practical way to create a website that can be edited by anyone in your team for years to come.

What is a CMS website?

A CMS is any specific software that is used to create a website. Inside the CMS dashboard, users can edit website features, tweak the website design, and add and remove content to webpages. To manage websites at this simple level, most CMSs do not require any programming knowledge.

Some examples of popular CMSs include:

  • WordPress
  • Drupal
  • Magento
  • Duda
  • Joomla
  • Wix

While all CMSs are designed with the goal of creating easy, accessible website building and editing, they all look and work a little differently under the hood, which is why many people prefer a particular CMS over others. Here, at Real Internet, we tend to use WordPress, but we also have experience in using other systems.

CMSs are designed to make website building and editing simple and accessible to everyone. Web developers and designers build websites using CMSs because it’s fast and effective, and because these sites can then be passed on to clients who can update, edit, and re-arrange website content without any input from technical teams in the future. Reasons why CMSs are popular include:

  • A CMS enables non-technical teams to manage and update their own websites without input from developers. This is cost-effective, efficient, and allows content teams to retain control of their own data.
  • A CMS keeps web design and content separate. If you want to redesign your website, you can do so without having to rewrite or re-enter all your existing content.
  • Many CMS packages include additional tools for marketing, SEO, and analytics that can help you track website traffic and improve visibility.

Content Management Systems are designed to be affordable, simple, secure, and ideal for use by businesses of all sizes. Different systems will have their own strengths and weaknesses, but almost any web project can be successfully completed using contemporary CMSs.

Get in touch

At Real Internet, we offer an affordable web design service in the South West UK. Our web design service combines our expertise and experience while allowing you to retain complete control over your website. To find out more about our services, get in touch today.

How Long Does It Take to Design a Website?

Creating a website from scratch can take days, weeks, or even months. With so many variables in the website development process, the time required varies from one project to another. While we cannot give you a definite answer of how long website creation takes, we will be sharing the four steps of website creation and will give you a rough estimate of how long it takes to design a website.

Planning process to design a website

Without proper planning, you will lose sight of your goals and end up creating a website that isn’t suitable for your business. Therefore, the first thing you should do when developing your website is gauge your needs and create a plan. Communicate your primary goals with your website developer and let them know the pages and functionality you want your site to have. The planning process for a standard website takes about one to two weeks.

Design process

Once you have a plan of action in place, it’s now time to start designing your website. At this stage, your web designer should give a mock-up of how your website will appear based on your requirements. If there are any changes that you want to be made, communicate them early before development begins. The design process can take anywhere between one to three weeks.

The development phase

In this next stage, your website developer takes all the information you’ve given them and turns it into a fully functional website. Your web designer should always keep you in the loop of the progress being made because you may wish to change a key part of your website once you see it in action. As expected, this stage takes longer to complete because changes take longer to make. In most cases, it takes at least one month to fully develop a standard website.

Final review

Before any website is officially finished, it must go through one final round of revisions. This is to ensure that it looks and works as you anticipated. If there are no major changes required, then this process should take no more than two weeks.

At Real Internet, we cover the entire web design process from initial design to build. If you are looking for a reliable website design company based in Gloucestershire, contact us today to speak to our team of experts.

 

8 Reasons Why You Need a Website for Your Business Growth in 2021

The internet is constantly evolving how we share knowledge, communicate with one another, and lead a quality lifestyle. T0 succeed in this competitive market, you need to have a prominent presence. Consumers like to have information at their fingertips and there has never been a more significant time to establish a website for your business.

Investing in a website could be the means of success for your business as it enhances social credibility, better advertising, increased sales, market expansion, customer convenience, and 24-hour availability. Also, several SEO solicitors and agencies can help drive customers to your website and boost your online visibility and security concerning all legal regulations. This article will guide you on why you should establish a website for your business growth.

Increase your revenue

Investing in a website will increase your revenue by reaching thousands of customers online and attracting them to your business without too much outlay. It will be increased even more if the website you designed is easy to access and simple to use so it’s not difficult for potential consumers to buy your goods online.

Your customers expect it

Your customers want to know more about you and your goods and may visit your website often before they purchase. Providing information about your goods and services helps with buying decisions. Also, having a chat option is a good opportunity to provide communication between you and customers by answering their queries.

It helps to your company credibility

Designing your website will help you increase your company’s credibility; people base their buying decisions on how well a company website is designed and updated. Creativity attracts the customer to buy goods and recommends their friends.

Decrease of social media reach

Most average businesses have a page on social media site, but it will not help you grow your business by only creating a page there. You need a professional website as well.

Exhibit your offers

By flaunting your offers on your website through display, short videos, or PDF files, the time customers spend on the website will increase and result in your business growth. These offers encourage the customer to contact you and share them with their friends, helping you gain more audience and increased sales.

Compete with brands

Creating a website will help you compete with other brands within your industry. Also, having your website professionally designed will give you an edge over other homemade websites.

The website never sleeps

You can earn even when you are sleeping or spending time with your loved ones because your website is taking orders 24/7 if you’ve designed it the right way.

Share your story

Sharing your story will gain the interest of people. By telling them what struggles you faced and what made you start this business, many will relate and share it with their friends. Remember, people buy from people.

Real Internet has vast expertise in web design and development, alongside hosting services. We are based just outside of Bristol in historic Wotton-under-Edge, and we work with clients throughout the South West. We can help you create a fast, functional website that illustrates your successful business brand.

Get in touch today to find out more.

What is a Persona in Digital Marketing

A persona in digital marketing is a fictional representation of your target customer based on market research and actual data from your existing customers. These characters have illustrative pictures and fictional names that help make them tangible to marketers. When creating personas, marketers go beyond the standard demographic questions; they drill into your customers’ psyche to better understand what drives them to make a purchase. In this blog post, we explore what is a persona in digital marketing and why they are important.

What is a persona in digital marketing and how to create one?

Buyer personas are created from a combination of these five key modalities:

1. Psychographic – This module focuses on the interests, values, lifestyles, aspirations, and opinions of the customer.
2. Demographic – Customer demographics are the unique identities and identifiers of individuals. They include basic information such as age, gender, location, level of education, marital status, etc.
3. Transactional – This reveals an individual’s purchase history and post-sale service records.
4. Behavioural – This module captures data passively by learning where individuals spend time online, what type of content they engage with, which social media platforms they use, what they search online, etc.
5. Ethnographic – It involves participatory observation where information is gathered by watching subjects in their daily routines.

To gather this information, you can look through your customer database to uncover how customers find and consume your content. You can also use surveys and form fields that capture essential persona information when customers use your website. Alternatively, you can interview customers and prospects to find out what they like about your products.

Benefits of using buyer personas in digital marketing

A better understanding of your target customer

Personas are critical to digital marketing because they give you a better understanding of your ideal customer. They give you a deeper insight into their needs, likes, preferred shopping methods, etc., allowing you to better connect with them.

Targeted marketing

Buyer personas provide you with critical information that enables you to segment your marketing campaigns. They help you customise your content and distribute it using their preferred channels.

Increased efficiency

Personas enable you to speak your customers’ language. Since you already know what they like and how best to reach them, your digital marketing campaigns will increase conversions and sales.

At Real Internet, we have a team of experts to help you with all your digital marketing needs. To find out more about our services, please contact us today.

How to implement a digital marketing strategy

Digital marketing is undoubtedly the future of marketing and advertising, but for it to be effective, you need a cohesive digital marketing strategy. It will help you identify your business’s unique selling points, and it will also help you communicate that message to your target audience through various digital channels. If you already have your digital marketing strategy in place, here are some tips on how to implement it to ensure that you get a high return on your investment.

Analyse your current marketing strategy

Before implementing your new digital marketing strategy, it is crucial that you go through the results of your current marketing efforts. You can use a variety of quantitative research methods to analyse the effects of your marketing campaigns. These tests should give you a quantifiable number of the people who acted upon your campaign. Doing this will give you a better understanding of your current customer, target customer, and the effectiveness of your marketing materials.

Curate a strong digital marketing team

To implement your digital marketing strategy flawlessly, you will need to work with a team of highly skilled individuals. Firstly, you will need to get a creative content creator to produce compelling digital campaigns for all your social media posts, blog posts, emails, etc. Secondly, you will need an analytics expert to research and analyse the effects of your current and future marketing efforts. They will help you see what methods are working for your business and which ones aren’t. Lastly, you will need a user experience expert who can evaluate users’ intentions and tailor your digital content to their needs.

Ensure that your landing pages can handle increased traffic

The goal of digital marketing is to increase traffic to your website. Therefore, you must consider where the increased traffic from your social media campaigns and online ads will lead to, to prevent your website from crashing. If you suspect that your web host will not be able to cope with the influx of new users, contact them to devise a carefully measured preventative strategy.

If you need help creating and implementing a digital marketing strategy for your business, please contact us today.

We offer the complete package – website design and development, website hosting, graphic design, and technical support.

 

 

 

TasteConnection Major Website Upgrade

Recently we completed a major upgrade to the TasteConnection website. TasteConnection develop premium, on-trend, seasonings, and flavours. They interpret today’s ever-changing consumer food tastes and make it easier for food manufacturers to produce market-leading products, for tomorrow’s consumer.

TasteConnection Directors Nick, Andrew and John are all ‘Foodies’ at heart, and they’re passionate about great tasting food. They wanted their new website to reflect that passion, as well as be easy for their customers to navigate.

TasteConnection are based just outside Wotton-Under-Edge in Gloucestershire and have been one of our customers for several years. Back in October last year Andrew, their Managing Director, contacted us about completing a major upgrade to the website.

Our Tech team worked closely with TasteConnection’s marketing and graphic design teams over the next couple of months to produce a website that looks exactly how they wanted it to. The new website is functional, is easy for potential customers to navigate, tells the story of how they produce innovative food flavourings and, most important of all, is beautiful to look at.

spicy-bourbon-rib-rub

We received the following review from Ian in TasteConnection’s Marketing Team when the website went live…

“We had the pleasure of working with Real Internet recently. We found them to be efficient and technically very proficient. We provided them with a site map and a clear outline of all the design elements for the TasteConnection site, which they implemented to perfection, at the first time of asking. Something I’ve found to be the exception, rather than the rule with most other website design companies. The whole process was made simple by dealing with people who very much understood the brief and were very easy to deal with. I would have no hesitation in recommending them or using their services again”.

Our websites are suitable for major companies as well as small companies, everything from TasteConnection to hairdressers, to hotels, you name it we can do it!

Contact us today at Real Internet and talk to us about how we could create a beautiful, functional website for your business.

How can digital marketing help me grow my business?

In the current business climate, digital marketing is essential. Digital marketing refers to the type of marketing that takes place using the internet. It can include anything from website marketing to social media.

Here are some reasons why digital marketing can help you to grow your business.

Many more people are online

Nowadays, much of our day is spent online. Whether you’re scrolling through social media over a coffee in the morning, checking out the latest news on your way to work, or replying to emails in the office – chances are, you’ll use the internet a lot.

Your target audience will too. Therefore, advertising your business in the places where they are most likely to see it (via Instagram, Facebook, or Google) is essential.

You can target your area via digital marketing

“What’s the point of marketing my local business for customers hundreds of miles away?”, you may be wondering. This is a very valid concern, however, there are plenty of tools that help you market your services to your area alone.

For example, if you advertise on Facebook, you can target the advert so it only shows up to people in a specific area. We are based in Gloucestershire so we would target our ads to that area plus the surrounding areas. The same goes for Instagram advertising.

If you are using SEO to get more visitors to your website, you just need to include your city name in your keywords. This will ensure that more people in your local area see your business.

Businesses are moving online

The coronavirus pandemic has caused many physical businesses to close their premises and move online. This may be the future for many businesses, so it’s a good idea to start thinking about this now and move your marketing online. As fewer people are out and about, they are less likely to stumble across your business or see non-digital marketing, which means that they need to learn about your business from the internet.

In this modern world, digital marketing is essential. Even if you have a small local business, you will notice the benefits of moving your marketing efforts online, and you should see a big return on investment!

If you’re looking for an affordable web design service, get in touch with Real Internet today.

How to map out a website design

The process of designing a website is one that should be detailed and not done in haste. Like an architect drawing drafts of a house build, a well-worked website design map ensures that everyone is aware of the project’s goals and removes any potential design snags. Whether you are already a business owner or preparing to launch a new website, it is important to think about why you need a website, how you expect it to work, and what you expect to gain from it.

How to map out a website design

So, what does a website design map include? It is, more often than not, a visual (digital) representation of a user’s journey through your website. A visual representation usually starts with the homepage and displays how your other pages link to it. The most common pages are: home page, about page, service(s) page, contact page. If you have an e-commerce site, you are likely to need more pages; the same goes if you are adding landing pages as part of a digital marketing strategy.

The map of your website can also show user movement – through navigation bars and other links. This means that your designers can see at a glance the audience’s usability. For example, a visual sitemap will diagram how the ‘about page’ links to the ‘services page’. It may also show that the ‘services page’ has three child pages detailing those services.

There are several online platforms that can be used to create a digital design map; however, in the preliminary stages, a more traditional option may be to use several Post-It notes so that both you and our team of designers can see easily how you expect your website’s pages to link together.

Remember the aim of your website when mapping it out. Is it to lead to a sale? Is it to prompt an enquiry? Or perhaps to provide an answer to a query to develop your authority? In all instances, you will still want to take users to the information they need quickly and seamlessly. Therefore, try to design an intuitive map with as few obstacles as possible to direct users to their destination, depending on where they arrive at your site.

Getting started with mapping your website

A well-organised sitemap means that your website designers will have a blueprint to produce a successful website. At Real Internet, we cover the whole design process; from initial design to the build and monthly maintenance, we have a team of engineers on hand to support your request. If you would like to find out more about the website design services that Real Internet can provide, please get in touch on 01454 806 570 or contact us here.

 

How Does Website Design Help Companies?

Your website is an integral part of your company’s online presence, and therefore, it must be designed right. Without proper website design, prospective leads will bounce off your site as soon as they land because of poor user experience. A beautifully designed website will benefit your audience and business, so here’s why you should invest in it.

Website design and brand image

Your website reflects your company’s brand. It is among the first things visitors look at when learning about your company, so it helps to form the vital first impression. The colours, images, and even fonts you use matter, so carefully think about what message you are trying to send.

It adds to your search engine optimisation (SEO) strategy

Your website design elements affect how you publish content on your website, and that affects how search engine spiders crawl your site. This is extremely important for visibility because it affects the ranking of your site on SERPs. Other than how content is published, a well-designed website makes the user experience so much more pleasant. Since user experience is integral to SEO, it helps your website rank higher on results pages.

It builds trust with your audience

Like we mentioned earlier, your website forms a long-lasting first impression. An outdated and poorly designed website speaks negatively about your company and may cause customers to view your company as unreliable. Therefore, it is important that you build trust with your audience by ensuring that your site is easy to navigate and always updated.

Good website design creates consistency

When building your brand, consistency is key. It helps your customers and audience recognise your brand easily so that they can choose you when they are ready to buy. Web designers help you create consistency across your website’s pages by maintaining the same layout, colours, fonts, etc.

Your competitors are doing it

Many companies now understand the value of web design and are using it to their advantage. By simply making their websites more appealing, they are attracting more leads. If you want to remain competitive, then you must also follow suit. Otherwise, you lose leads to your competition.

For more information about web design, contact us today.