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What does digital marketing involve

In the world of online shopping, digital marketing is the key to any successful business. Digital marketing is a process that involves using the internet and various digital software to promote products or services.

Digital marketing will often stretch across several digital platforms to reach a wide audience, but the process is far more than just posting an advert on Facebook. There are many ways that businesses can effectively market their products or services online. So, what does digital marketing involve?

What does digital marketing involve?

A successful digital marketing campaign will involve a strong strategy that is often overlooked by a digital marketing manager. The process requires research, planning and skilful execution.

Audience research

Before creating a digital marketing campaign, it is important that you know what will appeal to your audience. There is no point in running a campaign that doesn’t attract the right people. Usually, businesses will carry out audience research to find out what works and what doesn’t. This means that you can create a campaign that ticks all the right boxes.

Social media marketing

Social media platforms are a valuable tool for any digital marketing campaign. Instagram has over one billion monthly active users – that’s one billion potential people that you could reach with a good social media marketing campaign! Most digital marketing campaigns will develop a social media strategy that works with the algorithm of each platform and ensures that posts are seen by as many potential customers as possible.

Search Engine Optimisation

Each day, an estimated 3.5 billion searches are made on Google alone. Search Engine Optimisation (SEO) is a way of using this to the advantage of your digital marketing campaign by optimising the content in your website for the searches that are being made. Performing SEO will give your website a higher chance of being found within search engines, which will drive more visitors to your site.

Creating a brand

Creating a strong, recognisable brand is the best way to ensure digital marketing success. Brands work because they are recognisable, trustworthy, and professional and assure potential customers that the products or services that you offer are high quality. Branding will involve a strong website/social media theme, a good logo, synergy across marketing materials and an effective brand voice.

Real Internet have a team of experts on hand to help you create the best branding and logo design for your marketing campaign. We can help business through every step of the branding process from initial design, to building and even maintenance. If you would like to know more about the services that we offer, feel free to contact us today.

How to implement a digital marketing strategy

Digital marketing is undoubtedly the future of marketing and advertising, but for it to be effective, you need a cohesive digital marketing strategy. It will help you identify your business’s unique selling points, and it will also help you communicate that message to your target audience through various digital channels. If you already have your digital marketing strategy in place, here are some tips on how to implement it to ensure that you get a high return on your investment.

Analyse your current marketing strategy

Before implementing your new digital marketing strategy, it is crucial that you go through the results of your current marketing efforts. You can use a variety of quantitative research methods to analyse the effects of your marketing campaigns. These tests should give you a quantifiable number of the people who acted upon your campaign. Doing this will give you a better understanding of your current customer, target customer, and the effectiveness of your marketing materials.

Curate a strong digital marketing team

To implement your digital marketing strategy flawlessly, you will need to work with a team of highly skilled individuals. Firstly, you will need to get a creative content creator to produce compelling digital campaigns for all your social media posts, blog posts, emails, etc. Secondly, you will need an analytics expert to research and analyse the effects of your current and future marketing efforts. They will help you see what methods are working for your business and which ones aren’t. Lastly, you will need a user experience expert who can evaluate users’ intentions and tailor your digital content to their needs.

Ensure that your landing pages can handle increased traffic

The goal of digital marketing is to increase traffic to your website. Therefore, you must consider where the increased traffic from your social media campaigns and online ads will lead to, to prevent your website from crashing. If you suspect that your web host will not be able to cope with the influx of new users, contact them to devise a carefully measured preventative strategy.

If you need help creating and implementing a digital marketing strategy for your business, please contact us today.

We offer the complete package – website design and development, website hosting, graphic design, and technical support.

 

 

 

How has digital marketing changed consumer behaviour?

Digital marketing has dramatically transformed the way consumers behave. The way we make consumer choices, engage with brands, and access the goods and services we need is radically different from what it was even just a few years ago.

While it may be tempting to regard the process of change as purely one way, the interactions between consumers and brands are also shaping digital marketing.

What exactly is digital marketing?

Digital marketing refers to any marketing activity that makes use of electronic devices or the internet. It may take advantage of a variety of channels such as social media, websites, mobile apps, and blogs. It’s now the principal means by which companies market their goods and services, and through which consumers make choices regarding those goods and services.

The consumer decision-making process is less linear

Compared to the pre-digital age, consumers now have an almost limitless range of consumer choices. Whereas the process through which they made purchases was once relatively straightforward, the consideration stage is now much more involved. It may include referring to review sites, comparing a wider range of potential brands and looking at what their friends and social media connections are saying about a product or service. At the same time as consideration takes longer, the purchasing stage is usually easier. Consumers expect to be able to make a speedy, straightforward purchase.

Consumers are more involved with brands

Social media and other online channels encourage interactivity, and increasingly consumers will look towards brand social media channels for inspiration, entertainment and even community. They may identify with brands to a much greater degree, sharing content with their friends. Good web design and smart use of social media are vital when it comes to being heard.

Change works both ways

Marketing strategies have to be adaptive and flexible to take account of changing consumer expectations. As the digital world gets bigger and noisier, brands that can offer a more personalised and responsive approach will appear more authentic.

To summarise, consumers now have vastly more choice and at the same time, they’re looking for more personal and authentic connections with companies and brands that reflect their values.

Creative web design is a vital component of good branding. Contact us at Real Internet today to find out how we can help.

How can digital marketing help me grow my business?

In the current business climate, digital marketing is essential. Digital marketing refers to the type of marketing that takes place using the internet. It can include anything from website marketing to social media.

Here are some reasons why digital marketing can help you to grow your business.

Many more people are online

Nowadays, much of our day is spent online. Whether you’re scrolling through social media over a coffee in the morning, checking out the latest news on your way to work, or replying to emails in the office – chances are, you’ll use the internet a lot.

Your target audience will too. Therefore, advertising your business in the places where they are most likely to see it (via Instagram, Facebook, or Google) is essential.

You can target your area via digital marketing

“What’s the point of marketing my local business for customers hundreds of miles away?”, you may be wondering. This is a very valid concern, however, there are plenty of tools that help you market your services to your area alone.

For example, if you advertise on Facebook, you can target the advert so it only shows up to people in a specific area. We are based in Gloucestershire so we would target our ads to that area plus the surrounding areas. The same goes for Instagram advertising.

If you are using SEO to get more visitors to your website, you just need to include your city name in your keywords. This will ensure that more people in your local area see your business.

Businesses are moving online

The coronavirus pandemic has caused many physical businesses to close their premises and move online. This may be the future for many businesses, so it’s a good idea to start thinking about this now and move your marketing online. As fewer people are out and about, they are less likely to stumble across your business or see non-digital marketing, which means that they need to learn about your business from the internet.

In this modern world, digital marketing is essential. Even if you have a small local business, you will notice the benefits of moving your marketing efforts online, and you should see a big return on investment!

If you’re looking for an affordable web design service, get in touch with Real Internet today.

How to map out a website design

The process of designing a website is one that should be detailed and not done in haste. Like an architect drawing drafts of a house build, a well-worked website design map ensures that everyone is aware of the project’s goals and removes any potential design snags. Whether you are already a business owner or preparing to launch a new website, it is important to think about why you need a website, how you expect it to work, and what you expect to gain from it.

How to map out a website design

So, what does a website design map include? It is, more often than not, a visual (digital) representation of a user’s journey through your website. A visual representation usually starts with the homepage and displays how your other pages link to it. The most common pages are: home page, about page, service(s) page, contact page. If you have an e-commerce site, you are likely to need more pages; the same goes if you are adding landing pages as part of a digital marketing strategy.

The map of your website can also show user movement – through navigation bars and other links. This means that your designers can see at a glance the audience’s usability. For example, a visual sitemap will diagram how the ‘about page’ links to the ‘services page’. It may also show that the ‘services page’ has three child pages detailing those services.

There are several online platforms that can be used to create a digital design map; however, in the preliminary stages, a more traditional option may be to use several Post-It notes so that both you and our team of designers can see easily how you expect your website’s pages to link together.

Remember the aim of your website when mapping it out. Is it to lead to a sale? Is it to prompt an enquiry? Or perhaps to provide an answer to a query to develop your authority? In all instances, you will still want to take users to the information they need quickly and seamlessly. Therefore, try to design an intuitive map with as few obstacles as possible to direct users to their destination, depending on where they arrive at your site.

Getting started with mapping your website

A well-organised sitemap means that your website designers will have a blueprint to produce a successful website. At Real Internet, we cover the whole design process; from initial design to the build and monthly maintenance, we have a team of engineers on hand to support your request. If you would like to find out more about the website design services that Real Internet can provide, please get in touch on 01454 806 570 or contact us here.

 

How Does Website Design Help Companies?

Your website is an integral part of your company’s online presence, and therefore, it must be designed right. Without proper website design, prospective leads will bounce off your site as soon as they land because of poor user experience. A beautifully designed website will benefit your audience and business, so here’s why you should invest in it.

Website design and brand image

Your website reflects your company’s brand. It is among the first things visitors look at when learning about your company, so it helps to form the vital first impression. The colours, images, and even fonts you use matter, so carefully think about what message you are trying to send.

It adds to your search engine optimisation (SEO) strategy

Your website design elements affect how you publish content on your website, and that affects how search engine spiders crawl your site. This is extremely important for visibility because it affects the ranking of your site on SERPs. Other than how content is published, a well-designed website makes the user experience so much more pleasant. Since user experience is integral to SEO, it helps your website rank higher on results pages.

It builds trust with your audience

Like we mentioned earlier, your website forms a long-lasting first impression. An outdated and poorly designed website speaks negatively about your company and may cause customers to view your company as unreliable. Therefore, it is important that you build trust with your audience by ensuring that your site is easy to navigate and always updated.

Good website design creates consistency

When building your brand, consistency is key. It helps your customers and audience recognise your brand easily so that they can choose you when they are ready to buy. Web designers help you create consistency across your website’s pages by maintaining the same layout, colours, fonts, etc.

Your competitors are doing it

Many companies now understand the value of web design and are using it to their advantage. By simply making their websites more appealing, they are attracting more leads. If you want to remain competitive, then you must also follow suit. Otherwise, you lose leads to your competition.

For more information about web design, contact us today.

 

 

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Who We Are at Real Internet

We are Real Internet, a website design company based in Wotton-Under-Edge in Gloucestershire. Real Internet offers a wide range of services at an affordable price for all types of customer.

In the past, we have provided website design support for all kinds of companies and individuals, including but not limited to hair and beauty salons, legal advisors, boat builders and financial experts.

With an affordable service and an excellent relationship with every customer, you can be assured that we are always happy to help no matter how big or small your enquiry may be.

Real Internet provides support for a range of clients across the South West of the United Kingdom, including the Gloucestershire and Bristol areas.

Website Design

As a company, we are passionate about designing attractive, responsive, and practical websites that meet the needs of our clients. Building websites using the popular Content Management System of WordPress, Real Internet utilises a range of plug-ins to make sure that each website is bespoke to the client.

At Real Internet, we make sure that every step of the web design process is covered. From the very first moment, we look after the initial design and build of your website. We also offer monthly maintenance packages so that you and your business know we can deal with any issues that may come up.

Website Hosting

The services provided by Real Internet do not stop simply at web design and development. Our team of tech engineers can help install your website to our hosting service – providing a high-speed online service that is managed on dedicated servers to make sure that you are fully protected from potential hacking attempts and data loss. This means that even if you are not looking for a new website, you can take advantage of our wide range of services.

Graphic Design

As well as web design, we also specialise in brand development and graphic design, providing designs and sourcing marketing material to help your business stand out among the competition.

If you would like to know more, do not hesitate to get in touch by clicking here

How to choose a website design company

With the world increasingly running in the online sphere – particularly considering the COVID-19 pandemic – now is the perfect time to update your website with a fresh new design or create one if you’ve yet to dip your toes into the digital world. But how do you choose a great website design company?

Start with some basic research

Before you do anything else, run an online search for local web design companies near you. Working with someone local has a lot of advantages, the biggest one being accessibility. Ask your professional peers for recommendations and the names of companies they have used and were happy with. Snoop at your favourite websites and see who built them (there’s usually a link in the footer).

Check out their own websites

Once you’ve made a list of possibilities, start looking at them all a little more closely. Look at each company’s own website. What a web design agency creates for their own company is a good indication of their capabilities, style, and technical expertise. How do you like the look and feel of their site? How responsive is it? Does it have a modern, up-to-date design? Does it employ all the latest technologies?

Try not to get bogged down in looking at whether you like the specific design. After all, you have your own brand and style. What you’re looking for is whether the website presents the design agency well and reflects their brand and style (whether you like it or not).

A good web design agency will effectively take your vision and branding and create something perfectly in keeping with it. The most important elements for you to consider are whether their own site is up-to-date, highly functional, with a great user experience.

Read their blog

Content creation frequently goes together with web design. If you’re expecting the web design company you choose to create content as part of your new website, looking at their blog is a great way to gauge what to expect. Even if you already have all your own content, the blog will tell you two crucial things about the company: how good they are at keeping their website updated (absolutely vital), and how much they know about web design.

Their blog should highlight their expertise and demonstrate how much knowledge they have about their trade.

Look at their portfolio

Another great way to see exactly what you can expect from a company is to look at their design portfolio. Most web design agencies will feature at least some of their clients on their websites. They should detail the type of project it was, what skills were employed in its development, as well as some great visuals so you can see the result.

Other things to consider are whether they have examples of websites that are like the one you want to be created. Have they worked in your industry? Have they created the type of functionality you’re looking for? Are they used to building big sites with heavy traffic and still ensuring perfect functionality? Do they create bespoke designs that match individual brands or are they all quite ‘samey’?

Give them a call

Use the above to rule out any companies you don’t think will be a good fit and, once you have narrowed it down to one or two possibilities, give them a call. You will usually know quite quickly from speaking to them directly the kind of rapport and service you can expect.

Here, at Real Internet, we are passionate about designing websites that work for customers and are practical, responsive, and attractive. With our vast WordPress experience, Real Internet can build websites and incorporate plugins to give you all the options you need. We can also import your WordPress website directly into our own hosting. We use high-speed, dedicated, and secure servers. Our clients are fully protected from hacking attempts and data loss.

We offer the full web design process, from initial design to the build and publishing online. We also provide monthly maintenance packages, giving you and your business a complete end-to-end website service. Trust Real Internet for all your web design needs.

Contact us today to find out more about how we can help you to create an effective web presence for your business.

 

How do you define your target audience?

How do you approach your website design and digital marketing?

While some will simply create a website and hope for the best, there’s a better way. By first defining your target audience – a more specific, targeted group of people that you want to reach – you can increase the chances of a good return on marketing investment.

What is a target audience?

To define your target audience, you need to look at a variety of demographic factors to establish the type of people that are most likely to be interested in your product or service. These factors could include:

  • Age
  • Gender
  • Marital status/whether they have children
  • Income
  • Profession
  • Education level
  • Location

Once you have established the types of people that are most likely to buy from you, you can start to work on marketing campaigns and methods, and the best style of communications that speaks to your audience. You have to make the target market aware that this product or service exactly what they need or want.

How to define your target audience

Defining your target audience is all about research. There are several different ways to work out who your target audience is, and the methods you choose will vary from company to company. These could include:

  1. Analyse your existing customers. Do you know who they are and whether there are any commonalities? If you don’t currently have demographic information about your existing customer base, consider adding questions to newsletter sign up forms, or use analysis tools to look at your social media following to find out who they are.

  2. Conduct a review of your competitors. Do you know who your biggest business competitors are? The likelihood is that their customer base will be the same target audience as yours. Analyse any information you have about their customers to help you to define your target audience.

  3. Look at customer needs/pain points. Which needs or pain points does your product aim to address? If you’re providing virtual PA services, for example, you’ll be aiming to target the owners of small businesses that don’t have this function in-house.

You may well find that you have multiple target audiences – perhaps, different audiences for different products, or different potential audiences for the same product, depending on how it is used. That’s why it’s so vital that you do your research, ensuring that your audience is clearly defined to give you the best chance of success.

For all web design services that help you get results from your target audience, contact Real Internet today.

 

 

What is SEO Website Design?

SEO website design uses a website’s coding, link structure, appearance and development features to rank the site higher in search engine results pages. It gives you a website that’s beautiful, easy to find and enjoyable to use, making visitors more likely to convert.

SEO website design and SEO: what’s the difference?

SEO website design is just one component of an effective SEO strategy. SEO website design, as a one-time service, tends to be cheaper than continual search engine optimisation campaigns, but it’s also the perfect precursor to ongoing SEO projects, helping to further boost your online presence over time.

SEO, on the other hand, is the larger overall process of optimising a website and its online presence. For example, by improving its content, keywords, links, pages, load times and functionality, and by managing how the website interacts with search engines in the long-term. Effective, continual SEO work relies heavily on good SEO website design at the outset.

SEO website design optimises your website’s code, usability and link architecture, with fast and significant results. It also gives your ongoing SEO work, such as link building and content marketing, the greatest possible impact (and value for money).

What does SEO website design involve?

As a web design agency, one of the many web services we provide for our clients is SEO website design. To lay the foundations of great SEO web design for your website, we focus on two essentials first. These are search engine optimised code and search engine optimised link structure.

Search engine optimised code involves removing, or simplifying, any code that doesn’t absolutely have to be on your webpages. This cuts to the chase when the search engines crawl your website, making it clear that your site is all killer and no filler. Done professionally, with absolute attention to detail, this process can have dramatic results for a site’s SEO.

Precision SEO coding makes it clear to search engines that your first priority is providing valuable, highly useful content accessibly to your visitors – which is also faster, tidier and tastier for search engine spiders to crawl. This could really help your webpages to rank more highly in search.

Search engine optimised link structure involves a careful audit and re-work of your website’s page architecture. This helps to manage how search engines view your website, reorganising the links between items (such as page categories and subcategories) into the most search-friendly link hierarchies.

This process makes your site’s many webpages (like products and product options) as valuable, relevant, self-contained and search-appropriate as possible for search spiders to crawl easily, and effectively. Kind of like organising separate-but-related pages into combined SEO blocks.

More valuable, self-contained and appropriate link structures harness the built-in power of your website’s highest-quality pages, making the absolute most of your PageRank to boost your place in search engine results. It’s all down to the expert optimisation of your website’s fundamental link structure.

There’s so much more to great SEO website design!

The points above really just scratch the surface of world-class SEO website design, but we hope they help understand its complexities and the incredible results it could achieve for your website in the search results.

If you’d like to learn more about our SEO website design service, and what our wider end-to-end web services like website hosting, web development and digital marketing could do to dramatically boost your online presence, just get in touch – we’d love to help!