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How Does Web Design Work?

Web design is what creates the overall look and feel of a website. It involves planning and building the elements of a website, from its structure and layout to its colours, fonts, and graphics. Web design is not to be confused with web development, which is the coding that makes a website work. Here are the four stages of the web design process, from beginning to launch.

Web Design Project Discovery

Project discovery starts with defining the project. You will need to work with business analysts and researchers to help you identify existing problems in your industry, define your product’s unique selling points, and learn more about your customer segments. You’ll also need to conduct competitor analysis to help you to get a general idea of what has been done in the past to see what design improvements you can offer.

Architecture and Layout

Website architecture begins with code. These code templates determine how elements such as graphics, ads, and text will be represented. Simpler code results in fast page load speeds, less maintenance, and lower bandwidth and labour costs. Website architecture also encapsulates the functionality shown through templates like search, commenting, RSS, etc.

User Interface Design

User interface design is all about creating the visual components of a website. Besides the visual appeal, UI design helps establish your brand identity, draws visitors’ attention and keeps them engaged with your website. During this stage, your web designer defines the visual direction and layout of your site. After that, they decide on a preliminary product structure and conduct a series of interviews to establish a visual language that your business needs. Based on this information, your web designer should be able to create two or three mockups for you to choose from.

Launching, Analyzing, and Revising

This is the last stage of the web design process. The website is ready to go live at this stage, and all internal reviews have been completed. After a successful launch, a comprehensive review will be required to prove that the design is functioning as expected.

If you’re looking for web design services in Gloucestershire, get in touch with us today for more information.

How to Write Content for Digital Marketing

Much of your success in digital marketing will rely on a steady stream of web page updates, blogs, news items and social media posts; fresh, dynamic content that informs, educates, persuades and influences.

Here are a few tips on content to get you started. These form the basis of an effective content marketing strategy.

How to write content for digital marketing

1. Know your audience

Good content talks directly to your ideal customer. You need to drill down on your target audiences and their buying behaviours and preferences. What do they want to hear?

2. Reinforce your brand

Page visitors and social media browsers make their minds up about you in a split second. They won’t linger to read lots of flowery text or wade through endless scrolling images, so make your brand statements loud, clear and compelling. Tell them why they should buy from you, in a way they can appreciate instantly.

3. Look at your competitors

Evaluating your own content strategy against your main competitors should be a constant process. What are they saying and what imagery are they showing?

4. SEO matters!

Your content is the central pillar of Search Engine Optimisation. Keep track of what keywords and questions your customers use when searching for your products or services. Make sure to work those naturally into your copy, as ‘keyword stuffing’ detracts from your SEO and your credibility.

5. User experience (UX)

Carefully consider the best ways to improve the UX on your mobile responsive website and within your social media. For example, your text should be succinct and sum up your products and services in a clear way. Your images should be strong.

For eCommerce websites, pay particular attention to content and UX on payment pages. Make the process easy and reassuringly safe to use.

6. CTAs

Lastly, make your calls to action prominent and persuasive to encourage your customers to get in touch with you or make a purchase.

If you’re looking for web design services you can rely on, give us a call

How Long Does It Take to Design a Website?

Creating a website from scratch can take days, weeks, or even months. With so many variables in the website development process, the time required varies from one project to another. While we cannot give you a definite answer of how long website creation takes, we will be sharing the four steps of website creation and will give you a rough estimate of how long it takes to design a website.

Planning process to design a website

Without proper planning, you will lose sight of your goals and end up creating a website that isn’t suitable for your business. Therefore, the first thing you should do when developing your website is gauge your needs and create a plan. Communicate your primary goals with your website developer and let them know the pages and functionality you want your site to have. The planning process for a standard website takes about one to two weeks.

Design process

Once you have a plan of action in place, it’s now time to start designing your website. At this stage, your web designer should give a mock-up of how your website will appear based on your requirements. If there are any changes that you want to be made, communicate them early before development begins. The design process can take anywhere between one to three weeks.

The development phase

In this next stage, your website developer takes all the information you’ve given them and turns it into a fully functional website. Your web designer should always keep you in the loop of the progress being made because you may wish to change a key part of your website once you see it in action. As expected, this stage takes longer to complete because changes take longer to make. In most cases, it takes at least one month to fully develop a standard website.

Final review

Before any website is officially finished, it must go through one final round of revisions. This is to ensure that it looks and works as you anticipated. If there are no major changes required, then this process should take no more than two weeks.

At Real Internet, we cover the entire web design process from initial design to build. If you are looking for a reliable website design company based in Gloucestershire, contact us today to speak to our team of experts.

 

How To Do Market Research For Digital Marketing

Market research is used to generate a greater understanding of the existing market, including what your potential customers and clients are looking for. By collecting this research, you can refine and adjust your business to suit demand and boost success. Once you have determined your targeted demographic, you can also more easily set out a marketing strategy and create appropriate content or products that will reach your target audience. So, how should you conduct market research?

1. Take inspiration from leading experts

You can learn from industry leaders when conducting your market research. Researching global leaders or successful businesses in your field will be hugely advantageous to gaining inspiration for how to boost your own business. Explore what steps these businesses took when they were in their early stages, note what worked for them and what didn’t, and apply this to your own business. Many larger companies and corporations have published their market research, and this may be valuable for those trying to reach their desired audiences.

2. Be aware of your competition

Having an awareness of your competitors is important for ensuring your own business success. Sharing a target audience with other companies and businesses can be daunting, but an advantage to take from this is that you can judge your competitor’s reach to your targeted audience and learn from their mistakes and their successes. You can research the best strategies to take to maximise the awareness and presence of your business for your audience.

3. Maximise the potential of social media

Social media is such a dominant aspect of everyone’s everyday lives, which is why it should be utilised to the full to benefit your growing business. Ad campaigns across social media are one of the most successful ways to increase the awareness and presence of your business or brand. If you set up a Facebook business page, you can monitor the activity of your audience and use this to ensure you are reaching the right people with your product or service.

If you would like more information about how to conduct market research for digital marketing, contact our professionals at Real Internet for more information. Based in the South West of the UK, Real Internet specialises in website design to boost businesses.

 

What is Website Design and Development?

Setting up a new website for your company involves several processes, including the design of the user interface, content creation, code writing, usability testing and website hosting.

These processes are often bundled together under a single term, such as ‘web design’ or ‘web development’. As a result, many people are often confused about what a web designer or developer actually does.

It’s common to assume that developers and designers do the same job, but the reality is that these are very different disciplines with very different skill sets. So, in this article, we hope to clear up the confusion about these two very different but important roles.

What is website design?

Web design is the process of designing content so that it can be displayed effectively on the web. Web designers typically come from a graphic design background where they have developed the skills to display text and images to deliver a coherent message.

This is done by using several traditional graphic design methodologies such as typography, colour theory, contrast, proximity and repetition, combined with user-centred methodologies such as user experience design and interface design.

A web designer does not typically need to know how to write the underlying code that holds all these pieces together. However, in practice, many web designers, especially at smaller firms, do know how to write code.

What is website development?

Web development is the process of writing the code that holds all the graphical elements together. This process can be broken down into two disciplines: front-end and back-end development.

Front end developers write the code that is read by web browsers such as Chrome or Firefox. This is done using the markup languages HTML and CSS, which provide the foundation of every web page, as well as JavaScript, which adds more interactive features.

Back-end developers write the code that is used by the webserver. In a typical scenario, back-end code is used to communicate information held in a database to the web browser. Popular backend languages include PHP, Ruby, and Python.

These two methods of development are so different that the role of a web developer is often defined as either front-end or back-end development. However, as with design, there are developers who specialise in both. These are known as full-stack developers

Get in touch

At Real Internet, we are a web design company that specialises in both the design and development of websites. This one-stop service allows us to deliver high quality tailored web designs at a low cost compared to our competitors.

If you would like to know how we can improve your web presence by building a bespoke website optimised to deliver more click-throughs and conversions, get in touch with our digital experts today by calling us on 01454 806570 or by completing the contact form here.

 

Is Web Development a Part of Digital Marketing?

You may not think that a web design company has much to offer your digital marketing strategy. But is web development a part of digital marketing after all? The answer is yes, it is – web design services can be an essential part of your online promotional plans. Working with a web developer can make the rest of your digital marketing efforts much more effective, and make a key difference in ensuring long term success.

Is web development a part of digital marketing?

A website design company can make your website look amazing – that’s a given. A good-looking website isn’t enough, however. It also needs to be as easy as possible for search engines to find. This is why web development can take a key role in your digital marketing strategy. If you understand how you intend to promote your website, a web developer can ensure your website is properly primed to help search engine optimisation however it can. This can be through a number of ways, including the use of appropriate keywords, developing content, photos, building your website authority, or giving you the key website elements to promote elsewhere, such as secure checkout.

Another essential element of digital marketing is making sure that your website is accessible to everyone. Remember that a large portion of your traffic will be coming from mobile devices, so it’s important your website is streamlined enough to load quickly on mobiles and tablets as well as desktops. Understanding that your website is easy to access can inform the rest of your digital marketing strategy, by allowing you to broaden the channels through which you promote your website.

Choosing the right web developers

As with the rest of your digital marketing plan, quality web development depends on choosing the right team to work with. You need an experienced team of web development professionals, with both the creativity and collaborative tools required to understand what you’re looking to achieve with your website and make it a reality for you.

That’s why when you’re building your digital marketing plan you should contact Real Internet. Our team is capable of streamlining and preparing your website to become an integral tool in your online promotions.

Contact us today.

What Is the Difference Between Ecommerce and Digital Marketing?

Although eCommerce and digital marketing are closely intertwined, they are certainly not one and the same.

eCommerce deals with selling and buying goods and services across the internet, while digital marketing focuses on promotional strategies that drive traffic to your eCommerce store. Learning the difference between the two is crucial for your business because these processes work closely together. So, what is the difference between eCommerce and digital marketing?

eCommerce

Like a bricks-and-mortar business, eCommerce businesses require a channel where customers can browse through the inventory and order goods and services, and this is often a website. When running an eCommerce store, one of the first things you will have to do is create a website that displays all your items. A website also allows you to process orders and accept payments from customers. That said, having a great site isn’t enough in eCommerce. You will need to advertise your business to generate traffic to your site, and this is where digital marketing comes in.

Digital Marketing

Digital marketing is essential to the success of eCommerce. It helps you reach your target audience and converts the incoming traffic into paying customers. Some examples of digital marketing include:

SEO

Search engine optimisation focuses on your site’s ranking on search engines such as Google, Bing, etc. It helps your website become more discoverable by optimising your content using relevant keywords and quality backlinks. SEO generates organic traffic, which means that you won’t pay for each visit on your site.

SMM

Social media marketing is one of the most powerful methods of advertising today. It can help you raise brand awareness, create a brand identity, increase engagement, and increase website traffic. All you need to do is select a few social media platforms and consistently publish content relevant to your brand.

PPC

Pay-per-click advertising requires that you pay search engines every time a user clicks on your ad.

Although different, eCommerce and digital marketing work together to grow and prosper your business. For digital marketing and web design services, please contact us today to talk to our team of experts.

GOOGLE – the thing that we use most days, how does it work?

At Real Internet, we always like to keep up to date with the latest trends and algorithms. However, we also enjoy educating our clients as best we can. Google can be a minefield — search engine optimisation (SEO), analytics and lots more! 

Most people use Google for its search function; there are thousands of web pages of information found every time you search with a keyword or phrase.

But have you ever wondered why some web pages are listed higher than others? Before you even search, Google has information about web pages organised in their search index. The index is a vast library that holds more information than all the world’s libraries put together.

At Real Internet, we always recommend updating your website regularly. This is because website crawlers pay special attention to new sites and changes to existing sites.

Computer programs determine which sites to website crawl, how often, and how many pages to fetch from each site. The website crawling process begins with a list of web addresses from past crawls and sitemaps provided by website owners. As Google’s crawlers visit these websites, they use links on those sites to discover other pages.

When the crawlers find a web page, Google’s systems render the content of the page, just as a browser does. Google takes note of key signals, from website freshness to keywords. It then keeps track of it all in the search index. Did you know the Google search index contains hundreds of billions of web pages and is well over 100,000,000 gigabytes in size? When Google indexes each word on a website, they add it to all entries. Imagine how large the index in the back of a book would be for one website, let alone all the websites today!

Looking in the back of a book index to find what you need would be impossible on the world wide web without Google’s ranking systems. A series of algorithms make up the ranking systems, and they sort through hundreds of billions of web pages in the search index to find the best result for you in seconds. Hundreds of websites are published every second and content is constantly being indexed.

If you feel overwhelmed or in need of some jargon-free knowledge, please contact us today for a complimentary chat to see how we can help you.

The Real Internet Team

How is digital marketing done?

More than just a buzzword, digital marketing is an integral part of any successful multifaceted marketing campaign. If you don’t know where to start with a digital campaign, our introduction to how digital marketing is done has got you covered.

Digital marketing in a nutshell

Essentially, any online marketing is digital marketing! Website ads, social media marketing, targeted emails, pay-per-click (PPC) advertising and blogs with carefully thought-out SEO content are just some of the core ways to implement digital marketing. Just like traditional out-of-home or print marketing, it is a way to introduce potential customers or clients to your product or services and persuade them to invest.

It can feel daunting hearing the words “digital assets”, but you will likely already have lots of digital content as part of your business you can utilise for a campaign. Some of the basic digital assets you might already have include:

• Your website
• Product and company photos
• Social media channels
• Online reviews from customers
• Written content (news or blog posts, product/service descriptions, customer reviews)
• Video content

Is it really worth investing in digital marketing?

One of the best things about digital marketing is it gives far more detailed and trackable insights compared to print or OOH marketing. You can use analytics on pretty much all forms of digital marketing to test what your audiences are truly responsive to and what gives you the best ROI. Digital marketing doesn’t mean wastage either, you can target social media campaigns by postcode area and interests, implement SEO in your website content to improve search results and so much more, to ensure you target the ideal customers for your business.

How do I start a digital marketing campaign?

If you’re a beginner at digital marketing, don’t panic! Lots of online advertising platforms have helpful guides to get your online campaign started. It’s also important to remember the principles of a successful print and OOH campaign are still key to a digital marketing campaign: take time to find out who your audience is, where they are, and what their interests are. You’ll also want to have a budget prepared.

Another advantage of digital marketing is you can start with a small spend and if you find your digital marketing activity is performing well, you can then increase that spend and momentum rather than making a large, potentially risky, investment upfront. Finally, make sure that the website all your digital marketing campaigns link back to has up to date content and a strong user experience. For more advice on how to ensure your website works alongside a digital marketing campaign, speak with a member of our team today.

How has digital marketing changed consumer behaviour?

Digital marketing has dramatically transformed the way consumers behave. The way we make consumer choices, engage with brands, and access the goods and services we need is radically different from what it was even just a few years ago.

While it may be tempting to regard the process of change as purely one way, the interactions between consumers and brands are also shaping digital marketing.

What exactly is digital marketing?

Digital marketing refers to any marketing activity that makes use of electronic devices or the internet. It may take advantage of a variety of channels such as social media, websites, mobile apps, and blogs. It’s now the principal means by which companies market their goods and services, and through which consumers make choices regarding those goods and services.

The consumer decision-making process is less linear

Compared to the pre-digital age, consumers now have an almost limitless range of consumer choices. Whereas the process through which they made purchases was once relatively straightforward, the consideration stage is now much more involved. It may include referring to review sites, comparing a wider range of potential brands and looking at what their friends and social media connections are saying about a product or service. At the same time as consideration takes longer, the purchasing stage is usually easier. Consumers expect to be able to make a speedy, straightforward purchase.

Consumers are more involved with brands

Social media and other online channels encourage interactivity, and increasingly consumers will look towards brand social media channels for inspiration, entertainment and even community. They may identify with brands to a much greater degree, sharing content with their friends. Good web design and smart use of social media are vital when it comes to being heard.

Change works both ways

Marketing strategies have to be adaptive and flexible to take account of changing consumer expectations. As the digital world gets bigger and noisier, brands that can offer a more personalised and responsive approach will appear more authentic.

To summarise, consumers now have vastly more choice and at the same time, they’re looking for more personal and authentic connections with companies and brands that reflect their values.

Creative web design is a vital component of good branding. Contact us at Real Internet today to find out how we can help.