As you help your clients with their needs, set some time apart to work on a digital marketing strategy for your business as well. Social media is very important, and as an expert in your field, you should strive to create a strong social media presence for your business. This will allow you to have meaningful engagement with your followers and prospective clients and publish content that will set you apart as a thought leader in your industry. Here are a few ways on how you can use social media to promote your business.
Show off your work and discover what sets you apart
Think of your social media profile as your CV. Before a potential client reaches out to you, they will want to know your business’s capability and will most probably go through your social media pages to see your previous work. Therefore, use your social media platforms to show off some of your best works. Also, ensure that you communicate what your business specialises in through the content that you share.
Use social data to inform business decisions
As you share content across various social media platforms, pay close attention to your social data results. These results are full of crucial information that can help you streamline your content to your audiences’ needs. They will show you what type of content your audience engages most with, which posts drive more traffic to your website, etc.
Publish content that positions your business as a leader
The type of content you share on your social media platforms informs your business’s position in the industry. Content such as industry insights, how-to webinars, and other educational content sets you apart as an expert and will keep your audience coming back for more. If you don’t have a lot of branded content, do not be afraid to share content from other industry leaders on your social media. Publishing and sharing insightful content will not only help attract new customers but will also help instil confidence in them that they made the right decision.
If you need help creating and implementing an effective social media strategy for your business, please contact us today and let us help you.