Posts

How do you define your target audience?

How do you approach your website design and digital marketing?

While some will simply create a website and hope for the best, there’s a better way. By first defining your target audience – a more specific, targeted group of people that you want to reach – you can increase the chances of a good return on marketing investment.

What is a target audience?

To define your target audience, you need to look at a variety of demographic factors to establish the type of people that are most likely to be interested in your product or service. These factors could include:

  • Age
  • Gender
  • Marital status/whether they have children
  • Income
  • Profession
  • Education level
  • Location

Once you have established the types of people that are most likely to buy from you, you can start to work on marketing campaigns and methods, and the best style of communications that speaks to your audience. You have to make the target market aware that this product or service exactly what they need or want.

How to define your target audience

Defining your target audience is all about research. There are several different ways to work out who your target audience is, and the methods you choose will vary from company to company. These could include:

  1. Analyse your existing customers. Do you know who they are and whether there are any commonalities? If you don’t currently have demographic information about your existing customer base, consider adding questions to newsletter sign up forms, or use analysis tools to look at your social media following to find out who they are.

  2. Conduct a review of your competitors. Do you know who your biggest business competitors are? The likelihood is that their customer base will be the same target audience as yours. Analyse any information you have about their customers to help you to define your target audience.

  3. Look at customer needs/pain points. Which needs or pain points does your product aim to address? If you’re providing virtual PA services, for example, you’ll be aiming to target the owners of small businesses that don’t have this function in-house.

You may well find that you have multiple target audiences – perhaps, different audiences for different products, or different potential audiences for the same product, depending on how it is used. That’s why it’s so vital that you do your research, ensuring that your audience is clearly defined to give you the best chance of success.

For all web design services that help you get results from your target audience, contact Real Internet today.

 

 

What to Look for in a Website Design Company

The modern business world is a fast-moving place and looks a lot different than it did just 5 or 10 years ago. One massive change over that time has been the need for most businesses in almost all sectors to have their own website. It allows you to catch your potential customers’ attention online and gives people a way of finding out about your services or goods over the internet. A decent website also builds trust with consumers. If you do not yet have a website, it really is worth hiring an expert company to design one for you.

But what should you look when choosing a website design firm?

Experience and Testimonials

Any web design company you hire should produce awesome websites. The company you use must be able to create a site which is responsive, well put-together and delivers a great user experience. But how do you check this out properly? The first thing to do is look into how much experience they have and check that they know what they are doing. It is also worth looking on their own website for customer testimonials or examples of previous work they have completed.

Great Customer Support

A web design company might build you the best site ever, but if they offer poor customer support, it will be to no avail. You must find a web designer who is approachable, able to explain things clearly to you and is easy to contact. An easy way to check this out is giving them a ring or dropping them an email before you hire them. If they respond in a suitable timeframe and in a warm yet professional manner, it is a good sign.

Other Services to Help Your Business Grow

While you may initially hire a company purely to design you a website, it often pays to use one that can help with other areas in your business. This saves you the hassle of finding other companies to do them for you. Whether it is assistance with graphic design, branding or hosting, this can save you time and therefore money in the long-term.

Contact Real Internet Today for Outstanding Web Design

If you are looking for a website design company in the South West UK, contact Real Internet today. We offer all of the above and more to help your business thrive. With a variety of services including web design, hosting and graphic design, our sites also come with an optional monthly maintenance package for a truly one-stop solution.

Real Internet example of web design mistakes confusing sites

Common Web Design Mistakes Small Businesses Make

Common Web Design Mistakes – Creating a website takes skill that web designers and developers have learnt over time. Here are some common mistakes to avoid: