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What is digital marketing for small businesses?

Simply put, digital marketing is any form of marketing that is done online. It encompasses all marketing efforts that use the internet or an electronic device and leverages channels such as email, social media, and search engines. Digital marketing has levelled the field in the eCommerce industry, allowing small businesses to outrank established enterprises.

Here are some of the most effective digital marketing strategies for small businesses.

Social media marketing

Social media marketing is without a doubt one of the most effective ways of marketing your small business, but for it to work, you must really understand your target audience. Instead of spreading yourself across various platforms, figure out which channels make the most sense for the customers you are trying to reach. LinkedIn will be most appropriate if you are targeting professions, but if you target a younger demographic, then platforms such as Instagram or Snapchat would be best. Social media marketing is all about developing a relationship with your customers, so as you sell to them, remember to also listen and engage with them.

Search engine marketing

This type of marketing is critical for small businesses because it allows you to compete with big companies in your industry. Customers search to find products, and it is, therefore, crucial that you are visible on search engine result pages. With SEO marketing, the first thing you must do is create a website. You can do this yourself or get a website company to do it for you. Once that’s done, the second thing you have to do is create and publish high-quality content. Utilise keywords related to what you are selling to help your website rank higher on SERPs.

Pay-per-click marketing

This method of advertising involves running online advertisements. As the name suggests, businesses only pay when users click on their ads. PPC marketing is beneficial to small businesses for several reasons, one being that you only pay for results. The ads are also highly targeted towards a specific demographic, allowing you to reach new and existing customers. Beyond increasing your reach, PPC marketing provides you with valuable information that can be used to improve your SEO strategy.

Learn more about digital marketing for small businesses

If you are looking for a reliable website company in Gloucestershire or Bristol, get in touch with our team of experts today.

Do You Love Your Website?

With the current Covid-19 lockdown in place, it may feel that now is not the right time to invest in your website. However, the coronavirus pandemic has made shopping locally more complicated. People are less willing to go to the shops and are more likely to do their shopping online. Being able to sell your products or services online has become particularly important over the last year. That’s why it’s critical for businesses to regularly update their online presence.

As a local retailer, you should see this digital change as an opportunity to grow your own business.  And having an up-to-date digital presence is more important than ever before. Being digital is essential if you don’t lose your customer base during these challenging times. It’s vital to make use of various marketing channels to inform your customers about your current business situation and to pass on information, for example:

  • The current situation in terms of onsite visiting
  • Changing opening hours
  • Service delivery (e.g., a delivery service or click-and-collect)

This is the perfect time to impress your visitors as well as increase the number of visitors who convert to paying clients. There are a few things to consider when thinking about updating your website including:

  1. Do you need to refresh your content? Is everything up to date?
  2. Are your images as good as they can be? Have you got new employees who need to be added to your website? What about the current images of the products you sell or services you offer?
  3. Do you use Facebook and Instagram to talk to your customers? If so, we can add those feeds to your website, so it always shows updated content.

eCommerce Website

Anyone offering products or services should offer a product catalogue that summarises the goods on offer. An online shop is a fantastic way to present your product range in a specially prepared area directly on your website. Over the past few months, we have been developing the online shop for The 90’s Revival, who sell a range of items. We can set up an eCommerce page easily and quickly that will showcase your business. If you’re thinking about giving eCommerce a go for the first time, give us a call and we can talk through your options.

Monthly Maintenance for your Website

As part of our ongoing maintenance on your website, we provide monthly reports that highlight various back-end statistics on how your website is performing. Each month, we would like to concentrate on one website to look at how we could improve those statistics. For example, are you focusing on the right keywords? Can we improve the loading speed of your website by updating images etc? If you would be interested in looking at your website to improve your statistics, give us a call.

Remember, we offer Monthly Maintenance Packages that cover the cost of the regular updates and can include the hosting costs as well.

Special Offers!

We are pleased to announce we have a SPECIAL FIXED PRICE offer running until the end of February only. We will refresh and update your website for £420 and we can spread this cost over monthly payments for you if that would make life easier. This works out a just £35 per month for a shiny, new website!

John Lewis Vouchers. For every potential new client you refer to us, we will give you a voucher worth £50 for John Lewis.

We are here to do anything we can do to help you through these tough times. We are always happy to help.

Call us at Real Internet now.

 

How do you define your target audience?

How do you approach your website design and digital marketing?

While some will simply create a website and hope for the best, there’s a better way. By first defining your target audience – a more specific, targeted group of people that you want to reach – you can increase the chances of a good return on marketing investment.

What is a target audience?

To define your target audience, you need to look at a variety of demographic factors to establish the type of people that are most likely to be interested in your product or service. These factors could include:

  • Age
  • Gender
  • Marital status/whether they have children
  • Income
  • Profession
  • Education level
  • Location

Once you have established the types of people that are most likely to buy from you, you can start to work on marketing campaigns and methods, and the best style of communications that speaks to your audience. You have to make the target market aware that this product or service exactly what they need or want.

How to define your target audience

Defining your target audience is all about research. There are several different ways to work out who your target audience is, and the methods you choose will vary from company to company. These could include:

  1. Analyse your existing customers. Do you know who they are and whether there are any commonalities? If you don’t currently have demographic information about your existing customer base, consider adding questions to newsletter sign up forms, or use analysis tools to look at your social media following to find out who they are.

  2. Conduct a review of your competitors. Do you know who your biggest business competitors are? The likelihood is that their customer base will be the same target audience as yours. Analyse any information you have about their customers to help you to define your target audience.

  3. Look at customer needs/pain points. Which needs or pain points does your product aim to address? If you’re providing virtual PA services, for example, you’ll be aiming to target the owners of small businesses that don’t have this function in-house.

You may well find that you have multiple target audiences – perhaps, different audiences for different products, or different potential audiences for the same product, depending on how it is used. That’s why it’s so vital that you do your research, ensuring that your audience is clearly defined to give you the best chance of success.

For all web design services that help you get results from your target audience, contact Real Internet today.

 

 

What to Look for in a Website Design Company

The modern business world is a fast-moving place and looks a lot different than it did just 5 or 10 years ago. One massive change over that time has been the need for most businesses in almost all sectors to have their own website. It allows you to catch your potential customers’ attention online and gives people a way of finding out about your services or goods over the internet. A decent website also builds trust with consumers. If you do not yet have a website, it really is worth hiring an expert company to design one for you.

But what should you look when choosing a website design firm?

Experience and Testimonials

Any web design company you hire should produce awesome websites. The company you use must be able to create a site which is responsive, well put-together and delivers a great user experience. But how do you check this out properly? The first thing to do is look into how much experience they have and check that they know what they are doing. It is also worth looking on their own website for customer testimonials or examples of previous work they have completed.

Great Customer Support

A web design company might build you the best site ever, but if they offer poor customer support, it will be to no avail. You must find a web designer who is approachable, able to explain things clearly to you and is easy to contact. An easy way to check this out is giving them a ring or dropping them an email before you hire them. If they respond in a suitable timeframe and in a warm yet professional manner, it is a good sign.

Other Services to Help Your Business Grow

While you may initially hire a company purely to design you a website, it often pays to use one that can help with other areas in your business. This saves you the hassle of finding other companies to do them for you. Whether it is assistance with graphic design, branding or hosting, this can save you time and therefore money in the long-term.

Contact Real Internet Today for Outstanding Web Design

If you are looking for a website design company in the South West UK, contact Real Internet today. We offer all of the above and more to help your business thrive. With a variety of services including web design, hosting and graphic design, our sites also come with an optional monthly maintenance package for a truly one-stop solution.

Real Internet example of web design mistakes confusing sites

Common Web Design Mistakes Small Businesses Make

Common Web Design Mistakes – Creating a website takes skill that web designers and developers have learnt over time. Here are some common mistakes to avoid: