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What is SEO in Digital Marketing?

Digital marketing refers to the process of using the internet and other digital media channels to promote a product, service or business. Search Engine Optimisation – more commonly known as SEO – is one of the most popular forms of digital marketing.

SEO is the process of increasing high-quality targeted traffic (visitors) to a website from search engines such as Google and Bing. SEO works by increasing a website’s visibility on search engine results pages (SERPS) when someone searches for a word or phrase (keyword) that relates to the product or service offered by the website.

There are many reasons why SEO is such a popular method of digital marketing. Firstly, the traffic is completely free, unlike PPC or media buying where each visitor has to be acquired. Secondly, the traffic is highly targeted because the visitors you acquire through SEO are specifically searching for the product or service that you offer. This makes SEO an inbound marketing method.

How do you successfully optimise a website?

Fundamentally, SEO can be broken down into on-site and off-site optimisation. The first part of on-site optimisation is ensuring the keyword(s) you want to rank for are placed strategically on the pages you wish to rank. This tells Google that you are serving the content that the prospect is searching for. The second part of on-site optimisation is ensuring your webpage is well coded, device responsive and fast. Your web designer or web design company should help you with that.

Off-site optimisation generally refers to showcasing that you are a trustworthy website, this can be done by obtaining backlinks from trusted sources and ensuring business listings and data such as name, address and postcode (NAPs) are accurate everywhere.

If you have a brick-and-mortar business or a business with a physical location/office, ensuring you have accurate profiles setup on business listing sites, such as Google My Business and Bing Places, is essential to ensure you rank for local search terms that provide map results. An example of a local search term could be ‘website design Gloucester’ or ‘website design near me’.

There is no better method of driving targeted traffic to your website than SEO, so we suggest you speak to us to ensure your site is fully optimised and ready to rank at the top of Google.

What is SEO Website Design?

SEO website design uses a website’s coding, link structure, appearance and development features to rank the site higher in search engine results pages. It gives you a website that’s beautiful, easy to find and enjoyable to use, making visitors more likely to convert.

SEO website design and SEO: what’s the difference?

SEO website design is just one component of an effective SEO strategy. SEO website design, as a one-time service, tends to be cheaper than continual search engine optimisation campaigns, but it’s also the perfect precursor to ongoing SEO projects, helping to further boost your online presence over time.

SEO, on the other hand, is the larger overall process of optimising a website and its online presence. For example, by improving its content, keywords, links, pages, load times and functionality, and by managing how the website interacts with search engines in the long-term. Effective, continual SEO work relies heavily on good SEO website design at the outset.

SEO website design optimises your website’s code, usability and link architecture, with fast and significant results. It also gives your ongoing SEO work, such as link building and content marketing, the greatest possible impact (and value for money).

What does SEO website design involve?

As a web design agency, one of the many web services we provide for our clients is SEO website design. To lay the foundations of great SEO web design for your website, we focus on two essentials first. These are search engine optimised code and search engine optimised link structure.

Search engine optimised code involves removing, or simplifying, any code that doesn’t absolutely have to be on your webpages. This cuts to the chase when the search engines crawl your website, making it clear that your site is all killer and no filler. Done professionally, with absolute attention to detail, this process can have dramatic results for a site’s SEO.

Precision SEO coding makes it clear to search engines that your first priority is providing valuable, highly useful content accessibly to your visitors – which is also faster, tidier and tastier for search engine spiders to crawl. This could really help your webpages to rank more highly in search.

Search engine optimised link structure involves a careful audit and re-work of your website’s page architecture. This helps to manage how search engines view your website, reorganising the links between items (such as page categories and subcategories) into the most search-friendly link hierarchies.

This process makes your site’s many webpages (like products and product options) as valuable, relevant, self-contained and search-appropriate as possible for search spiders to crawl easily, and effectively. Kind of like organising separate-but-related pages into combined SEO blocks.

More valuable, self-contained and appropriate link structures harness the built-in power of your website’s highest-quality pages, making the absolute most of your PageRank to boost your place in search engine results. It’s all down to the expert optimisation of your website’s fundamental link structure.

There’s so much more to great SEO website design!

The points above really just scratch the surface of world-class SEO website design, but we hope they help understand its complexities and the incredible results it could achieve for your website in the search results.

If you’d like to learn more about our SEO website design service, and what our wider end-to-end web services like website hosting, web development and digital marketing could do to dramatically boost your online presence, just get in touch – we’d love to help!

website-report

Monthly Website Reports

Today, we are talking about the Monthly Website Reports we issue to all our clients. We send these out at the beginning of the month for the previous month. So, at the beginning of November, we sent out October’s Report. 

We will go through the Report page by page.

Overview

The Overview page shows a breakdown of everything that’s in the Report. Thus, the number of updates completed, the uptime of the website, the analytics, the security issues, the performance, and any keywords we are tracking for SEO (Search Engine Optimization).

Updates

The next page is a summary of the updates that we have completed over the previous month. It will show the plugins that have been updated, the theme updates etc.

For example, on the Real Internet Website Report for last month, the updraft plugin was updated, and the theme we use was updated. What is updated will vary on how many plugins are on your website, and the theme used to create it. There can be several updates each month, it just depends on what the developers send out to us.

The purpose of the updates is to make sure that our sites are running on the most secure versions, which protects our servers and customers’ websites/details from hacking attempts and to make sure that the sites are running smoothly and responsively.

As the sites are hosted on shared servers, a hacking attempt on a site that hasn’t been updated can put the other sites at risk. 

Optimization

The Optimization page shows what has been cleaned from the database. For example, spam comments, revisions, etc. The database is where all the information about your website is stored. It needs to be kept as optimized as possible to ensure that your website is looking good and performing well at all times.

Uptime

After that comes the Uptime statistics. As stated, this shows how long your website has been up on the internet live and functioning. Sometimes there can be a few glitches where it could go off for a couple of seconds and then come straight back up. These are just one of those things that happen in the wonderful world of technology. If we notice that a site has been down for more than five minutes, then we will investigate and sort it out.

One of the things that can cause a website to be down is if the security certificate is not up to date. These must be attached to your website, Google likes them and they show your site is secure to visitors. Therefore, we make sure they are up to date and active. All our websites should have a security certificate attached but, if you don’t have one, please let us know and we will install one.

Analytics

The next page is the Analytics page. It starts with an overview of the amount of traffic to your website broken down into sessions, pageviews and session duration. Analytics are measured using IP addresses, which is the unique address attached to a particular computer. When somebody, attached to an IP address, goes onto your website and how long they stay is a session.

You can see how many pages per session a visitor has looked at, and you can see how quickly they might leave your website if they don’t like it, for whatever reason. It also shows where the visitor has come from. For example, organic searches are when somebody has gone on to Google and put it in a specific search term. In our case, it would be website designers in Gloucestershire.

Following that is a breakdown of the figures where visitors came from, how long they stayed on each page, what they searched for to find your website and the countries they are based in. You will be surprised at the amount of traffic that comes from overseas! 

Security

Next, we come on to the Security page. For the Real Internet Website Report last month, we completed a total of six security checks. This shows any malware or any vulnerabilities that could be on the site, anything that would cause us concern e.g. whether hackers are trying to access the site.

Performance

The Performance page shows the number of performance checks we have completed on the website. We measure the PageSpeed and the YSlow grade that, together, indicate how well a website is performing.

The PageSpeed grade is the overall analysis of the performance of a page on both mobile and desktop devices. Several factors can affect the page speed, one of these is the number of images you have on your website. An image-heavy website will be slower to load than one that doesn’t have many images. But we can optimise the images to make sure that they load as quickly as possible.

As you can imagine, the better the score, the more you can assume your site is in good shape, and a good score is a fair in indicator of the wellbeing of your site in the eyes of Google.

The YSlow grade is defined by crawling your website and comparing it against a preset list of rules. A website is then scored against these rules and given an overall score based on the average. Each of the rules has a different weighting. Some rules have a bigger influence on your overall score than others.

Just like most scores, a higher score is better. But you don’t need to stress too much about having a perfect YSlow score. However, you do still want to improve your score as much as possible within reason, as improving your score would generally mean an increase in performance. If you would like to talk through your scores with us, then please do give us a ring we’re more than happy to help and make some suggestions on how we can improve the speed of your site and the overall important performance. 

SEO

The next page we come to is the SEO keywords we track. Now, you may not have as many keywords on your website, in which case, I suggest you have to think about this and what people may be searching for when they’re looking for whatever it is that you sell. We can then update your website to include those keywords. And again, this will improve your visibility on Google.

As well as monitoring keywords, we can also show the top four competitors you have for the same keywords. This is useful to help you keep track of your competition, and again, help you become more visible on Google. Which is what we all want after all!

So, that’s a very quick run-through of our Monthly Website Reports. We hope you find the information useful. By comparing your Reports month by month, you will see where things are going up or going down. You can have a think about what did I do this month that made my website go up or equally, what did I do that made my website go down? If you need help with any of this or you just have some questions, please give us a call or email us at support@realinternet.co.uk. We are more than happy to talk to you about this, the Reports or your website in general. We are here to help.

Digital Marketing Mistakes to Avoid

Digital marketing is an ever-evolving industry, so it’s important to keep up with the latest developments and trends. In this blog, we’ll be taking a look at a few common digital marketing errors to avoid.

Not Developing Your SEO Strategy

One of the most effective ways of increasing your visibility on search engines and getting your business noticed by your target audience is by working on your SEO techniques. There are a number of proven SEO tactics that continue to help blog posts and websites rank higher in search engine results, including adding keywords in the meta description and title tag and adding interactive content, visual content and backlinks. However, search engine algorithms are continuously changing, and it’s important to stay up to date with the latest SEO techniques so that your site doesn’t end up being left behind.

Not Creating a Documented Strategy

If you’re a B2C or B2B brand without a documented strategy, you aren’t alone. In order to stand out, you need to have a clearly mapped out plan. It’s important for your business to establish its own goals but it’s also important to lay out a documented plan of the steps you need to take in order to accomplish them. If you have a small marketing team, it’s a good idea to focus on two or three strategies at a time or get in touch with a digital marketing agency to help. By analysing each of your tactics, you can quickly uncover which techniques are working and which aren’t.

Posting on Social Media Without an End Goal

Creating valuable content that is designed to generate engagement from your audience is the best technique for social media marketing. Posting for the sake of it is not an effective strategy, your end goal must be to connect with your followers and provide them with valuable content so that they are encouraged to take action. Creating headlines that stand out with facts, questions and how-to’s is a great way to generate interest, while responding to comments will convince audiences that you are worth connecting with.

If you’re looking for digital marketing or web design services from an experienced provider, get in touch with our team at Real Internet today.

SEO Real Internet, Website design, website development, South West UK

Long-tail SEO?

When you’re optimising your site for SEO, you will primarily focus on your main calling points. For example, if you sell shoes, you should make it your goal to rank high on Google for the search term ‘shoes’.

SEO Real Internet, Website design, website development, South West UK

Common SEO Mistakes That Even Some Experts Still Make

SEO, also known as search engine optimisation, is a great way of organically boosting your website traffic. Increased traffic will allow you to convert more people, ultimately boosting your brand recognition and your revenue.