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What is the Golden Ratio in Web Design?

While not everyone may have heard of the golden ratio, it’s actually a mathematical theory that dates back over 4,000 years. Invented by the Ancient Greeks, the golden ratio is all about achieving aesthetic harmony and balance. So, how does it work with regards to web design?

Golden ratio explained

The golden ratio is a theory that uses maths to determine how different elements can be placed together to create a harmonious look and feel. It’s by no means a new concept and has been used in the construction of many famous buildings, in nature and music, as well as by renowned artists such as Salvador Dali and Leonardo Da Vinci.

The theory states that the different sized elements used to create something should equal 1:1.618. This is often represented by spiral shapes and goes by the formula A/B = (A+B)/A = 1.618. So, if length A is equal to 100 px, then length B would be 161.80 px.

You first need to work out the length of the smallest element and then multiply this by 1.618 to achieve the ideal length of the bigger element. This could relate to images on a page, artwork, photography, as well as all other areas of design.

Golden ratio in web design

One of the major characteristics of effective design is a clear user interface. All the elements of the website need to be well-balanced and placed so that users can easily understand the information on the screen and interact without any effort.

A website design company will make use of the principles of the golden ratio theory to understand how different design elements are best placed on a screen to enhance the user experience. This will include considering small elements such as icons, buttons, and logos to larger elements like images and text.

By using the golden ratio theory, a web developer can ensure that all the elements are in proportion to each other, are harmoniously balanced, organised, and easy to read, without looking out of place.

These designs just look right. Images, blocks of text, sidebars, buttons, etc can be placed in golden rectangles that form a “perfect” design. This makes visitors feel comfortable viewing the website because it, sub-consciously, reminds them of familiar works of art and, particularly, nature.

If you’re looking for a web design company that builds aesthetically pleasing results, contact us today.

What is a Web Design Company?

Having a top-class website is a must for digital marketing in the modern age. To create a great website, you’ll need to work with a reputable web design company, but what are they and what do they do?

What is a web design company?

In simple terms, a web design company is a company that designs and builds websites for businesses, public bodies, charities, and personal use. During your first consultation with a web design company, they will sit down and find out more about their client. They will also dig deeper into what the client needs their site to do, how they want it to look and what features they need on it. Once this consultation phase is complete, their team of expert web designers will build the site according to the client’s wishes.

Web hosting

Although designing and building websites is their prime service, many web design companies also offer web hosting services. This makes it convenient to find reliable hosting in the same place you have your website built.

In addition, some can bring existing WordPress sites into their hosting plans, even if you do not want a new site built. Some web design companies also specialise in areas such as graphic design and branding, which can be useful if you need help in sourcing the best marketing materials to stand out from competitors.

Why hire a web design company?

Some business owners may wonder why they should spend money hiring a web design company. After all, could you not save money by designing and building it yourself? While this is possible, it is likely that the site you end up with will almost certainly not be as responsive, stylish, and practical as one built by professional web designers.

Contact Real Internet today

At Real Internet, we have many years of experience in building websites that are not only feature-heavy and fast, but great to look at too. We also offer a range of additional services to clients in South West UK, from web hosting to graphic design and branding. Get in touch with us for more details.

 

 

How to Pick a Web Design Company

There are lots of web design companies that will promise to build you the perfect website, but how do you know which one to choose, and which is going to deliver? Here are some top tips for picking the right website design company.

Understands your vision

A reputable web design company should be able to listen to your ideas and understand your vision and goals, while translating these as closely as possible into reality, utilising their skills and expertise. Crucially, you shouldn’t feel that you’re being talked into something that isn’t right for you, just to suit a particular web developer.

Complete package

Choose web design services that incorporate all aspects of web development, from the initial design concept to website development, as well as secure and reliable website hosting, digital marketing, and SEO. A website doesn’t stay still once it has been created, so a company that can provide ongoing maintenance will ensure your site continues to thrive long into the future. By picking a website management business that provides a complete package of services, you can enjoy a seamless experience when getting your site designed and developed.

Keeps up to date

When deciding on which web design services to use, ask about what systems, methods, and strategies they use to keep on top of the latest industry trends. A website hosting and management business that stays up to date is more likely to offer web solutions that will be secure, responsive and adhere to the latest SEO guidelines.

Look at examples

There’s no better endorsement for choosing a good web design company than finding examples of other websites online that you like the look of, and then seeing who designed it, which is usually written somewhere on the individual site. Any decent web company should also be able to show examples of sites they’ve designed and developed, so you can see their standard of work for yourself.

Don’t just focus on price

If you’re driven by a tight budget, it’s natural that price might be the deciding factor when picking a website design company. But, be cautious. Opting for the cheapest quote from a web company might not deliver a site that meets your needs, and their web hosting services might not be as secure and robust as you’d expect. While price is an important factor, don’t let it be the main consideration when picking a web design business.

When you’re looking for the ideal web design company, South West UK based business Real Internet ticks all the right boxes, so get in touch with us today.

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How to Find a Good Web Design Company

A key part of any business’s digital marketing strategy is its website. This is the place where people can find you online and where they can browse your goods or services. In addition, your website is key for connecting with consumers and helping to build a positive image around your brand. It is, therefore, essential to have a responsive, well-laid out website that delivers an outstanding user experience.

The best way to achieve this is by hiring a professional web design company. This sees professional designers use all their expertise and knowledge to build a top-notch website for your business. With a lot of web design companies on the market, however, how do you find a good one?

Recommendations from your network

Networking is key to modern business and it often comes in handy when searching for a good web design company. This makes perfect sense as it enables you to get a trusted opinion on who to use from people you know. It also sees you getting recommendations on who to use from those with first-hand experience of the service on offer. Of course, networking itself can also be a great way to find a good company to use. Whether it is online at places like LinkedIn or offline events, this allows you to get to know the company personally and suss out how good they are.

Search online

It is also worth heading online to find a good web design company. Running a search for web design firms in your area in any major search engine is a fast and easy way to find ones to consider. Once you have drawn up a list of potential candidates, remember to check out online reviews of them. This is wise because it enables you to see how good the service they offer really is and what previous customers think of them. It is also worth looking at the company’s own website to see how well designed it is and if you like the feel of it.

Local advertising

Going online is not the only way to find good web design companies to choose from. It also pays to keep an eye out for adverts in your local area. This may be advertising in local print media, flyers being handed out, adverts in shops or leaflets pushed through your letterbox. All of these are great ways to find good, local design companies to hire.

First-class web design services from Real Internet

At Real Internet, we offer affordable web design services to businesses in the Gloucestershire/South West UK area. As a professional web design company, our expert team have plenty of experience in building responsive, agile and attractive sites. Get in touch today on 01454 806570 to chat more about your project.

 

How to Achieve Responsive Web Design

One of the biggest directions in digital marketing and website management is responsive web design. This is something that all brands and business owners need to be aware of, especially if they are hoping to attract online visitors, build engagement, and win those all-important conversions.

But what, exactly, is responsive web design?

Essentially, responsive web design is a tech-led, intuitive way of designing websites so that they integrate and work seamlessly with a host of other online technologies, across a range of different digital devices and interfaces. Why does that matter? Because your customers expect to have exciting, seamless, and fast online experiences that allow them to do what they want to do.

Remember too, that today’s online customers have varied needs and different preferences in the way that they interact with brands and spend money online. Many will go online via smartphones. Younger buyers, in particular, will expect to see products and services advertised on social media and then click to buy in just a couple of swipes. Others will want to use web chats to make bookings, find information rapidly, or switch between branded platforms to engage with a range of content.

Designing with different users in mind

Most digital devices are now touch screen enabled, so websites now need to be designed with mouse and touch screen users in mind. Responsive design means thinking about these aspects and adjusting the design accordingly. For example, drop-down menus are fine for mouse users but less so for touch screen users, hence the rise of single-page scrolling sites.

The rise of the fluid grid

Most web designers are now using fluid grids to achieve responsive design. These fluid grids intelligently scale website components for better sizing, which adjusts to every user’s screen. This prevents users from needing to zoom in and out. Users must be able to enjoy the same great experience on your website, whether they access it via a smartphone or desktop PC.

Achieving responsive web design

For better digital marketing, most businesses are now outsourcing their website design to a professional website design company that can deliver a responsively designed website that is future-proofed to integrate with all emerging technologies and to engage customers. Contact Real Internet to find out more about our excellent web design services that are designed to help businesses of all sizes enjoy better results from their digital assets. We provide affordable and adaptable websites, and cover the whole of the South West.

Is Web Development a Part of Digital Marketing?

You may not think that a web design company has much to offer your digital marketing strategy. But is web development a part of digital marketing after all? The answer is yes, it is – web design services can be an essential part of your online promotional plans. Working with a web developer can make the rest of your digital marketing efforts much more effective, and make a key difference in ensuring long term success.

Is web development a part of digital marketing?

A website design company can make your website look amazing – that’s a given. A good-looking website isn’t enough, however. It also needs to be as easy as possible for search engines to find. This is why web development can take a key role in your digital marketing strategy. If you understand how you intend to promote your website, a web developer can ensure your website is properly primed to help search engine optimisation however it can. This can be through a number of ways, including the use of appropriate keywords, developing content, photos, building your website authority, or giving you the key website elements to promote elsewhere, such as secure checkout.

Another essential element of digital marketing is making sure that your website is accessible to everyone. Remember that a large portion of your traffic will be coming from mobile devices, so it’s important your website is streamlined enough to load quickly on mobiles and tablets as well as desktops. Understanding that your website is easy to access can inform the rest of your digital marketing strategy, by allowing you to broaden the channels through which you promote your website.

Choosing the right web developers

As with the rest of your digital marketing plan, quality web development depends on choosing the right team to work with. You need an experienced team of web development professionals, with both the creativity and collaborative tools required to understand what you’re looking to achieve with your website and make it a reality for you.

That’s why when you’re building your digital marketing plan you should contact Real Internet. Our team is capable of streamlining and preparing your website to become an integral tool in your online promotions.

Contact us today.

How to Design a Company Website

With the increased use of the internet, it is no longer feasible to run a business without some sort of online presence. Besides social media, a well-designed website can help open up your small business to new markets and give you an edge in your field. Here is a step-by-step guide on how to create a website for your business.

Pick a domain name

Your domain name is one of the most important features of your website. It should be descriptive, memorable, and easy to type in. Keep it as short as possible, and avoid using acronyms, numbers, and hyphens where possible. Using the right domain extension is also critical, so always aim for the .com extension. Once you settle on a name, confirm its availability and check copyrights to ensure that it does not contain any registered trademarks.

Purchase website hosting

When selecting a website hosting provider, you can choose a shared server or a dedicated server. The former is much more affordable, but performance can be slow, and security is easily compromised. The latter can be very expensive, but it would allow your website to perform optimally. Other than cost, some of the other things to look out for when selecting a host include security, scalability, intuitive interface, and technical support.

Build your pages

A good website should have several pages dedicated to different aspects of your business. You will need a home page, an about page, a blog page, a products/services page, a contacts page, an FAQ page, and a reviews page. Your homepage should help visitors understand what your company is all about, so create a clear and concise statement. Also, remember to place strategic calls to action where necessary and ensure that they match the information on the page.

Optimise your website for SEO

SEO ensures that search engines such as Google index and rank your website appropriately. A good website design, together with other SEO practices such as fast loading speed, keyword implementation, and quality backlinks, helps your website rank higher on search engine result pages, which helps increase your website traffic.

At Real Internet, we offer website design services as well as website hosting and management. Contact us today and let us help you create an attractive, responsive, and practical website for your company.

The White House, Newquay

Last week, we completed an upgrade and refresh of the website for The White House, Newquay. Their old website didn’t reflect the luxurious style of the hotel and now it promotes it in all its glory!

The White House Hotel is a beautiful period building ideally located in Newquay and a short walk to the bars, shops, restaurants, and the magnificent beaches of Newquay. It is the perfect destination for guests who wish to relax and unwind in beautiful surroundings while exploring the magnificent North Cornish coast. North-Cornwall-coast

The new owners have devoted lots of time and money upgrading the hotel over the past year and wanted the website to reflect the hotel’s focus on opulence, luxury, and timeless elegance.

We had several discussions with the owners about how they wanted the website to look and feel and produced a few options for them. After taking time to deliberate, they came back with the perfect choice to showcase the hotel and its gorgeous rooms.

The owners provided us with the copy content and plenty of images we could use for each room, as well as for the general facilities.

The opulent font we used for the page headings is the same as The White House uses on their business cards and other stationery, so it all ties in together and creates an overall brand impression. And the font we used for the body text is very neat which complements the heading text perfectly.

After many back-and-forth conversations deciding on the best images and placing of the text, we finished the new website, and it went live last week.

As a team, we are pleased with how it looks and, more importantly, the owners extremely happy with the end result.

If you have a website that’s looking a bit tired and in need of a refresh, or if you need a completely new website built for you, please contact the Real Internet team.

What is Copywriting in Digital Marketing?

Great copywriting is key to any effective and engaging digital marketing campaign. It is a way to drive traffic to your website, optimise your business when it comes to appearing at the top of web searches, and engage new and old clients alike. From customer-retaining blog posts to influential social media content, copywriting has a vital role to play in your digital marketing strategy. But what is copywriting in digital marketing?

What is copywriting in digital marketing?

In basic terms, copywriting is the production of the words that appear on everything from your website, blogs, and publicity material to your social media posts, press releases and marketing announcements. It forms an essential part of great website design and web services that maintain your business’ contact with clients old and new. Effective copywriting is designed to prompt people to act, whether that is to find out more about your business or buy your products or services.

Answering the question of ‘what is copywriting in digital marketing?’ extends beyond simply looking at the practicalities of getting words on a screen or page. Any successful web design company will ensure their clients understand the power that copy can have, ranging from its ability to link your business with clients in the South West UK area and beyond and its SEO function in website searches, to the way in which it can help to build a brand that is as recognisable as it is effective at retaining customers.

Key benefits of copywriting

Copywriting is everywhere in digital marketing, and the benefits of good quality copy are almost too numerous to mention. Here are just a few of the ways in which professional copywriting services can enhance your website:

– Can prompt direct sales of products and services

– Boosts user experience

– Influences thoughts about your business, helping to boost engagement or create an emotional response

– Prompts readers to act

– Spikes curiosity about your business

– Improves SEO

If you’re looking for a website design company you can rely on, contact the team at Real Internet today.

TasteConnection Major Website Upgrade

Recently we completed a major upgrade to the TasteConnection website. TasteConnection develop premium, on-trend, seasonings, and flavours. They interpret today’s ever-changing consumer food tastes and make it easier for food manufacturers to produce market-leading products, for tomorrow’s consumer.

TasteConnection Directors Nick, Andrew and John are all ‘Foodies’ at heart, and they’re passionate about great tasting food. They wanted their new website to reflect that passion, as well as be easy for their customers to navigate.

TasteConnection are based just outside Wotton-Under-Edge in Gloucestershire and have been one of our customers for several years. Back in October last year Andrew, their Managing Director, contacted us about completing a major upgrade to the website.

Our Tech team worked closely with TasteConnection’s marketing and graphic design teams over the next couple of months to produce a website that looks exactly how they wanted it to. The new website is functional, is easy for potential customers to navigate, tells the story of how they produce innovative food flavourings and, most important of all, is beautiful to look at.

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We received the following review from Ian in TasteConnection’s Marketing Team when the website went live…

“We had the pleasure of working with Real Internet recently. We found them to be efficient and technically very proficient. We provided them with a site map and a clear outline of all the design elements for the TasteConnection site, which they implemented to perfection, at the first time of asking. Something I’ve found to be the exception, rather than the rule with most other website design companies. The whole process was made simple by dealing with people who very much understood the brief and were very easy to deal with. I would have no hesitation in recommending them or using their services again”.

Our websites are suitable for major companies as well as small companies, everything from TasteConnection to hairdressers, to hotels, you name it we can do it!

Contact us today at Real Internet and talk to us about how we could create a beautiful, functional website for your business.