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TasteConnection Major Website Upgrade

Recently we completed a major upgrade to the TasteConnection website. TasteConnection develop premium, on-trend, seasonings, and flavours. They interpret today’s ever-changing consumer food tastes and make it easier for food manufacturers to produce market-leading products, for tomorrow’s consumer.

TasteConnection Directors Nick, Andrew and John are all ‘Foodies’ at heart, and they’re passionate about great tasting food. They wanted their new website to reflect that passion, as well as be easy for their customers to navigate.

TasteConnection are based just outside Wotton-Under-Edge in Gloucestershire and have been one of our customers for several years. Back in October last year Andrew, their Managing Director, contacted us about completing a major upgrade to the website.

Our Tech team worked closely with TasteConnection’s marketing and graphic design teams over the next couple of months to produce a website that looks exactly how they wanted it to. The new website is functional, is easy for potential customers to navigate, tells the story of how they produce innovative food flavourings and, most important of all, is beautiful to look at.

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We received the following review from Ian in TasteConnection’s Marketing Team when the website went live…

“We had the pleasure of working with Real Internet recently. We found them to be efficient and technically very proficient. We provided them with a site map and a clear outline of all the design elements for the TasteConnection site, which they implemented to perfection, at the first time of asking. Something I’ve found to be the exception, rather than the rule with most other website design companies. The whole process was made simple by dealing with people who very much understood the brief and were very easy to deal with. I would have no hesitation in recommending them or using their services again”.

Our websites are suitable for major companies as well as small companies, everything from TasteConnection to hairdressers, to hotels, you name it we can do it!

Contact us today at Real Internet and talk to us about how we could create a beautiful, functional website for your business.

How Does Website Design Help Companies?

Your website is an integral part of your company’s online presence, and therefore, it must be designed right. Without proper website design, prospective leads will bounce off your site as soon as they land because of poor user experience. A beautifully designed website will benefit your audience and business, so here’s why you should invest in it.

Website design and brand image

Your website reflects your company’s brand. It is among the first things visitors look at when learning about your company, so it helps to form the vital first impression. The colours, images, and even fonts you use matter, so carefully think about what message you are trying to send.

It adds to your search engine optimisation (SEO) strategy

Your website design elements affect how you publish content on your website, and that affects how search engine spiders crawl your site. This is extremely important for visibility because it affects the ranking of your site on SERPs. Other than how content is published, a well-designed website makes the user experience so much more pleasant. Since user experience is integral to SEO, it helps your website rank higher on results pages.

It builds trust with your audience

Like we mentioned earlier, your website forms a long-lasting first impression. An outdated and poorly designed website speaks negatively about your company and may cause customers to view your company as unreliable. Therefore, it is important that you build trust with your audience by ensuring that your site is easy to navigate and always updated.

Good website design creates consistency

When building your brand, consistency is key. It helps your customers and audience recognise your brand easily so that they can choose you when they are ready to buy. Web designers help you create consistency across your website’s pages by maintaining the same layout, colours, fonts, etc.

Your competitors are doing it

Many companies now understand the value of web design and are using it to their advantage. By simply making their websites more appealing, they are attracting more leads. If you want to remain competitive, then you must also follow suit. Otherwise, you lose leads to your competition.

For more information about web design, contact us today.

 

 

How to Choose a Good Web Design Company

Picking the right web design company isn’t only about looking at their previous work to see if they can create a beautiful website. There’s far more to consider than just aesthetics, and a good web designer knows this. But how do you find one that suits you?

Here are three questions to consider ensuring you get a great looking site, as well as the support and forethought needed to make it valuable, too.

Do they offer the whole package?

Website design is just one piece of the puzzle. There are also things like hosting, security, and maintenance to consider. This work needs people with expertise too, so if you don’t have someone on staff who can take it on, you’ll be stuck if something goes wrong.

If you hire a company that can work with you every step of the way, you’ll be in a much better position. For example, what happens if your site goes down?

If your company is on hand to help, they’ll have all the access they need, and prior knowledge of the site, to identify the problem and fix it quickly.

This dramatically reduces downtime, especially compared to hiring a new person. That would mean getting them up to speed, digging up your domain and hosting details, and getting them access so they can make a fix. By this point, a lot of damage will have already been done.

Are you on the same page?

This is a less technical issue, but just as essential. You need to know you can work with the web design company you aim to hire, and that, while they are the experts, they’ll take your considerations and knowledge of your industry onboard too.

This means having in-depth and structured conversations with the web design team before anything gets started. Be sure to know what you want, what your customers want, and your red lines you don’t want to cross. It will be clear very quickly if the company wants to work with you, rather than drag you along with what they want.

If you’re getting the sense your prospective company falls into the latter camp, it’ll be time to look elsewhere.

Do they know their SEO?

A beautiful website that converts well is only valuable if people actually visit it. For many companies, this means ranking for relevant search terms in Google. The process and actions to achieve this is called ‘search engine optimisation’, or SEO.

How a website is built plays a huge role in this. For example, if it’s slow and doesn’t work on mobile screens, Google is never going to rank it highly no matter how good the content you put on there is.

It is integral your website design company not only consider SEO but have expertise in it. Be sure to ask them about this, and to hear their exact approach for building your site to standards search engines favour.

A good area to ask about (but by no means the only one) is Google’s Core Web Vitals. Going live in May 2021, they will be a major influence on how Google ranks websites. If your company has never heard them, this should sound alarm bells.

Here at Real Internet, we take the time to talk to you about, not only what you want, but what you need as well. Contact us to discuss how we can work with you to create a website that brings in visitors and converts them to paying customers.

Real Internet example of web design mistakes confusing sites

Common Web Design Mistakes Small Businesses Make

Common Web Design Mistakes – Creating a website takes skill that web designers and developers have learnt over time. Here are some common mistakes to avoid: