One of the real buzzwords within the business community over the last few years has been digital marketing. It is a phrase you see everywhere and it’s a way of marketing that lots of companies use. If you haven’t tried out this way of reaching customers yet, you may wonder what it means and what it involves. The great news is that it’s not hard to grasp.
Digital Marketing Explained
In simple terms, digital marketing is any marketing you do online. It differs from traditional (or print) marketing because of this. While traditional marketing uses things like paper flyers to hand out in person, digital marketing is conducted entirely online, with no print supplies.
What Are the Most Common Forms of Digital Marketing?
The truth is that there are several different digital marketing channels businesses can make use of now. As online tech has developed, the ways we can use it for marketing have as well. Some are more common than others though. This includes:
– Social media marketing where businesses engage with customers, post offers and give updates on company news via sites like Twitter and Facebook.
– Pay per click advertising where companies run paid adverts via search engines online. These adverts are the ones that show up at the top of the search engine results and can help drive more sales your way when targeted for specific keywords your customers are searching.
– Email marketing where organisations send out email messages to existing customers with details of offers or promotions they might be interested in.
– Search Engine Optimisation where businesses optimise their website to show up higher in search engine results.
While this is not an exhaustive list of digital marketing channels, they are some of the most popular around.
Why Is Digital Marketing So Popular Now?
There are a few reasons why it has become so widely used in recent times. Perhaps the most obvious is that consumers now spend more time shopping, searching and interacting online. This means that businesses who use online marketing are connecting with them in greater numbers and where they actually hang out.
Digital marketing can also bring cost savings to businesses. Compared to printing out expensive brochures to mail out in the post, sending a batch of emails is much cheaper. Digital marketing methods can also prove much quicker to carry out, thus saving valuable working time.
Effective Website Design to Help Digital Marketing
Having a responsive and great-looking website is a must for proper digital marketing. How your website is built and designed has a big impact on your SEO efforts. If you are based in the Bristol/Gloucestershire area and need an expert web design service, get in touch with Real Internet today. We can also help with brand development so you really stand out online. Contact us today