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How Digital Marketing Affects Consumer Behaviour

Digital marketing has changed the way consumers now purchase goods and services. Businesses can no longer keep churning out generic marketing messages and hope for the best. Consumers are more sophisticated and tuned-in nowadays, so companies need to build relationships with their prospects through digital marketing channels.

Here are some examples of how digital marketing has changed consumer behaviour:

Analytics

Before the emergence of digital marketing, it was virtually impossible to understand customer trends and preferences fully. Now it’s possible to build consumer profiles based on analytical data gathered from website tracking and email marketing. This insight provides marketers with valuable information to enable them to create marketing campaigns built around consumer preferences and segmented audiences.

Content aimed at an audience that has already displayed and interest will improve open rates and so lead to increased purchases.

Social Media

Social media has transformed a brand’s ability to reach out to prospective purchasers. It provides all businesses with a channel in which to develop relationships and strengthen their brand. Consumers can now make an informed decision based on opinions from family, friends, and other users. They browse the internet, read reviews and testimonials, and then make a decision about a product or service.

Loyalty

Consumers seek value for money and won’t accept overpriced services or products, and neither will they accept poor customer service. They are less likely to remain loyal to a brand as they were before the onset of digital marketing. They will also happily switch brands if they think they are getting a better deal elsewhere.

Tolerance

Consumers today have limited patience, and they expect an immediate reply to queries. That’s the beauty of digital marketing channels – they can be fast and furious. It takes one tweet to build or destroy a brand’s reputation when consumers share their experiences online.

At Real Internet, we have bags of creative experience in the digital marketing world. We design thoughtful, responsive and practical websites in WordPress, which we host on secure, dedicated servers. We pride ourselves on our ability to take all of our clients based in Gloucestershire and Bristol on a successful journey into the digital marketing world.

What Is Digital Marketing?

One of the real buzzwords within the business community over the last few years has been digital marketing. It is a phrase you see everywhere and it’s a way of marketing that lots of companies use. If you haven’t tried out this way of reaching customers yet, you may wonder what it means and what it involves. The great news is that it’s not hard to grasp.

Digital Marketing Explained

In simple terms, digital marketing is any marketing you do online. It differs from traditional (or print) marketing because of this. While traditional marketing uses things like paper flyers to hand out in person, digital marketing is conducted entirely online, with no print supplies.

What Are the Most Common Forms of Digital Marketing?

The truth is that there are several different digital marketing channels businesses can make use of now. As online tech has developed, the ways we can use it for marketing have as well. Some are more common than others though. This includes:

– Social media marketing where businesses engage with customers, post offers and give updates on company news via sites like Twitter and Facebook.

– Pay per click advertising where companies run paid adverts via search engines online. These adverts are the ones that show up at the top of the search engine results and can help drive more sales your way when targeted for specific keywords your customers are searching.

– Email marketing where organisations send out email messages to existing customers with details of offers or promotions they might be interested in.

– Search Engine Optimisation where businesses optimise their website to show up higher in search engine results.

While this is not an exhaustive list of digital marketing channels, they are some of the most popular around.

Why Is Digital Marketing So Popular Now?

There are a few reasons why it has become so widely used in recent times. Perhaps the most obvious is that consumers now spend more time shopping, searching and interacting online. This means that businesses who use online marketing are connecting with them in greater numbers and where they actually hang out.

Digital marketing can also bring cost savings to businesses. Compared to printing out expensive brochures to mail out in the post, sending a batch of emails is much cheaper. Digital marketing methods can also prove much quicker to carry out, thus saving valuable working time.

Effective Website Design to Help Digital Marketing

Having a responsive and great-looking website is a must for proper digital marketing. How your website is built and designed has a big impact on your SEO efforts. If you are based in the Bristol/Gloucestershire area and need an expert web design service, get in touch with Real Internet today. We can also help with brand development so you really stand out online. Contact us today

 

Digital Marketing Mistakes to Avoid

Digital marketing is an ever-evolving industry, so it’s important to keep up with the latest developments and trends. In this blog, we’ll be taking a look at a few common digital marketing errors to avoid.

Not Developing Your SEO Strategy

One of the most effective ways of increasing your visibility on search engines and getting your business noticed by your target audience is by working on your SEO techniques. There are a number of proven SEO tactics that continue to help blog posts and websites rank higher in search engine results, including adding keywords in the meta description and title tag and adding interactive content, visual content and backlinks. However, search engine algorithms are continuously changing, and it’s important to stay up to date with the latest SEO techniques so that your site doesn’t end up being left behind.

Not Creating a Documented Strategy

If you’re a B2C or B2B brand without a documented strategy, you aren’t alone. In order to stand out, you need to have a clearly mapped out plan. It’s important for your business to establish its own goals but it’s also important to lay out a documented plan of the steps you need to take in order to accomplish them. If you have a small marketing team, it’s a good idea to focus on two or three strategies at a time or get in touch with a digital marketing agency to help. By analysing each of your tactics, you can quickly uncover which techniques are working and which aren’t.

Posting on Social Media Without an End Goal

Creating valuable content that is designed to generate engagement from your audience is the best technique for social media marketing. Posting for the sake of it is not an effective strategy, your end goal must be to connect with your followers and provide them with valuable content so that they are encouraged to take action. Creating headlines that stand out with facts, questions and how-to’s is a great way to generate interest, while responding to comments will convince audiences that you are worth connecting with.

If you’re looking for digital marketing or web design services from an experienced provider, get in touch with our team at Real Internet today.