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What to Include in a Digital Marketing Plan

A digital marketing plan is integral for online businesses. It’s a roadmap that sets out all the details surrounding how a business plans to launch its online campaigns. It typically includes crucial factors such as goals, launch costs, and details surrounding any social media channels or platforms required. Let’s take a look closer look at what you should include in your digital marketing plan below.

Objectives of a Digital Marketing Plan

First and foremost, your digital marketing plan should clearly set out the objectives your business wishes to achieve. These will inform your strategy and make sure everyone working on it is on the same page. This also ensures that by the end of your allotted timeline, each set of objectives has been met. Either short or long term, common digital marketing objectives include increasing internet traffic by a certain percentage or converting a higher percentage of readers into customers.

Evaluative analysis

For a digital marketing plan to be truly successful, it must include an evaluative analysis. Consider where your business is at currently (think about your existing digital marketing performance, for example), in comparison to where it wants to be. This is crucial as it helps employees to understand the results of your objectives and whether you’re on track.

Equally, this allows you, as the boss, to set new goals that are more realistic for the business to achieve if the current ones aren’t being met. For example, if your goal is to increase website traffic, take a look at your figures for the current quarter and compare these to results from the past year. Doing so will help you see whether or not you’re on target and highlight the strengths and weaknesses in your digital marketing plan.

Strategy and tactics

No digital marketing plan will be successful without a clear strategy and tactics. It’s important that you understand where you’ve been going wrong before, so make sure you do plenty of research (including identifying your target market) before deciding on what methods you’re going to use going forward. Some of the most popular digital marketing strategies include:

• Conducting keyword research
• Creating content calendars
• Committing to a consistent social posting schedule
• Providing personalisation in email campaigns
• Segmenting your target audience
• and much more!

For more information about what to include in your digital marketing plan, contact the team at Real Internet today.

How to Write Content for Digital Marketing

Much of your success in digital marketing will rely on a steady stream of web page updates, blogs, news items and social media posts; fresh, dynamic content that informs, educates, persuades and influences.

Here are a few tips on content to get you started. These form the basis of an effective content marketing strategy.

How to write content for digital marketing

1. Know your audience

Good content talks directly to your ideal customer. You need to drill down on your target audiences and their buying behaviours and preferences. What do they want to hear?

2. Reinforce your brand

Page visitors and social media browsers make their minds up about you in a split second. They won’t linger to read lots of flowery text or wade through endless scrolling images, so make your brand statements loud, clear and compelling. Tell them why they should buy from you, in a way they can appreciate instantly.

3. Look at your competitors

Evaluating your own content strategy against your main competitors should be a constant process. What are they saying and what imagery are they showing?

4. SEO matters!

Your content is the central pillar of Search Engine Optimisation. Keep track of what keywords and questions your customers use when searching for your products or services. Make sure to work those naturally into your copy, as ‘keyword stuffing’ detracts from your SEO and your credibility.

5. User experience (UX)

Carefully consider the best ways to improve the UX on your mobile responsive website and within your social media. For example, your text should be succinct and sum up your products and services in a clear way. Your images should be strong.

For eCommerce websites, pay particular attention to content and UX on payment pages. Make the process easy and reassuringly safe to use.

6. CTAs

Lastly, make your calls to action prominent and persuasive to encourage your customers to get in touch with you or make a purchase.

If you’re looking for web design services you can rely on, give us a call

How To Do Market Research For Digital Marketing

Market research is used to generate a greater understanding of the existing market, including what your potential customers and clients are looking for. By collecting this research, you can refine and adjust your business to suit demand and boost success. Once you have determined your targeted demographic, you can also more easily set out a marketing strategy and create appropriate content or products that will reach your target audience. So, how should you conduct market research?

1. Take inspiration from leading experts

You can learn from industry leaders when conducting your market research. Researching global leaders or successful businesses in your field will be hugely advantageous to gaining inspiration for how to boost your own business. Explore what steps these businesses took when they were in their early stages, note what worked for them and what didn’t, and apply this to your own business. Many larger companies and corporations have published their market research, and this may be valuable for those trying to reach their desired audiences.

2. Be aware of your competition

Having an awareness of your competitors is important for ensuring your own business success. Sharing a target audience with other companies and businesses can be daunting, but an advantage to take from this is that you can judge your competitor’s reach to your targeted audience and learn from their mistakes and their successes. You can research the best strategies to take to maximise the awareness and presence of your business for your audience.

3. Maximise the potential of social media

Social media is such a dominant aspect of everyone’s everyday lives, which is why it should be utilised to the full to benefit your growing business. Ad campaigns across social media are one of the most successful ways to increase the awareness and presence of your business or brand. If you set up a Facebook business page, you can monitor the activity of your audience and use this to ensure you are reaching the right people with your product or service.

If you would like more information about how to conduct market research for digital marketing, contact our professionals at Real Internet for more information. Based in the South West of the UK, Real Internet specialises in website design to boost businesses.

 

Is Web Development a Part of Digital Marketing?

You may not think that a web design company has much to offer your digital marketing strategy. But is web development a part of digital marketing after all? The answer is yes, it is – web design services can be an essential part of your online promotional plans. Working with a web developer can make the rest of your digital marketing efforts much more effective, and make a key difference in ensuring long term success.

Is web development a part of digital marketing?

A website design company can make your website look amazing – that’s a given. A good-looking website isn’t enough, however. It also needs to be as easy as possible for search engines to find. This is why web development can take a key role in your digital marketing strategy. If you understand how you intend to promote your website, a web developer can ensure your website is properly primed to help search engine optimisation however it can. This can be through a number of ways, including the use of appropriate keywords, developing content, photos, building your website authority, or giving you the key website elements to promote elsewhere, such as secure checkout.

Another essential element of digital marketing is making sure that your website is accessible to everyone. Remember that a large portion of your traffic will be coming from mobile devices, so it’s important your website is streamlined enough to load quickly on mobiles and tablets as well as desktops. Understanding that your website is easy to access can inform the rest of your digital marketing strategy, by allowing you to broaden the channels through which you promote your website.

Choosing the right web developers

As with the rest of your digital marketing plan, quality web development depends on choosing the right team to work with. You need an experienced team of web development professionals, with both the creativity and collaborative tools required to understand what you’re looking to achieve with your website and make it a reality for you.

That’s why when you’re building your digital marketing plan you should contact Real Internet. Our team is capable of streamlining and preparing your website to become an integral tool in your online promotions.

Contact us today.

What Is the Difference Between Ecommerce and Digital Marketing?

Although eCommerce and digital marketing are closely intertwined, they are certainly not one and the same.

eCommerce deals with selling and buying goods and services across the internet, while digital marketing focuses on promotional strategies that drive traffic to your eCommerce store. Learning the difference between the two is crucial for your business because these processes work closely together. So, what is the difference between eCommerce and digital marketing?

eCommerce

Like a bricks-and-mortar business, eCommerce businesses require a channel where customers can browse through the inventory and order goods and services, and this is often a website. When running an eCommerce store, one of the first things you will have to do is create a website that displays all your items. A website also allows you to process orders and accept payments from customers. That said, having a great site isn’t enough in eCommerce. You will need to advertise your business to generate traffic to your site, and this is where digital marketing comes in.

Digital Marketing

Digital marketing is essential to the success of eCommerce. It helps you reach your target audience and converts the incoming traffic into paying customers. Some examples of digital marketing include:

SEO

Search engine optimisation focuses on your site’s ranking on search engines such as Google, Bing, etc. It helps your website become more discoverable by optimising your content using relevant keywords and quality backlinks. SEO generates organic traffic, which means that you won’t pay for each visit on your site.

SMM

Social media marketing is one of the most powerful methods of advertising today. It can help you raise brand awareness, create a brand identity, increase engagement, and increase website traffic. All you need to do is select a few social media platforms and consistently publish content relevant to your brand.

PPC

Pay-per-click advertising requires that you pay search engines every time a user clicks on your ad.

Although different, eCommerce and digital marketing work together to grow and prosper your business. For digital marketing and web design services, please contact us today to talk to our team of experts.

What’s Included in Digital Marketing

Digital marketing is one of those terms that everyone claims to know what it means but get stuck when it comes to the nitty-gritty. As a result, many business owners end up leveraging it incorrectly, resulting in significant losses.

What exactly is digital marketing?

It’s also known as online marketing, and it’s any form of advertisement that uses digital channels such as social media, websites, mobile apps, and search engines to convey promotional messages and measure their impact.

Online marketing can take several forms, including display ads, online video, and social media posts. When creating a digital communication campaign, it’s vital to understand what’s included to get the most out of it.

To help you get started, here are some of the things included in online marketing:

1. Social media marketing

Digital marketers use social media to promote a brand’s products/services because it provides immediate interaction and customer feedback. You’ll not only share information and engage with your target audience but also increase brand awareness.

2. Search engine optimization (SEO)

If you own a website, you know how vital SEO is in driving traffic to your site and increasing your authority. SEO refers to optimizing a site to increase its visibility for relevant searches.

A web developer can help you create a practical, attractive, and relevant website that’s SEO compliant, improving site navigation and usability.

3. Search engine marketing (SEM)

SEM refers to using paid strategies to increase your site’s visibility in search engines. One common example is Google AdWords, where you pay Google a certain amount to display your advertisement for relevant searches.

4. Content marketing

This involves creating and sharing valuable information to influence your target audience to take action, e.g., buy a product. As a form of storytelling, content marketing builds healthy relationships with potential customers by making strong emotional connections.

Other things included in online marketing are pay-per-click advertising (PPC), affiliate marketing, and email marketing.

Contact Real Internet today, a web design company based in Wotton-Under-Edge, Gloucestershire, for quality web design services.

What is Social Media Marketing in Digital Marketing

Social media marketing is the use of social media platforms such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, etc., to market your company’s products and services. It involves publishing tailored content on various platforms, running social media ads, and engaging with your audience.

This form of digital marketing helps you connect with your target market to drive more traffic to your website, increase sales, and build your brand.

Five Pillars of Social Media Marketing

Strategy

The first step to a successful social media campaign is creating a strategy. This step requires you to think long and hard about your goals and how social media can help you achieve them. Do you want to increase brand awareness or increase sales and website traffic? Understanding your goals will help you choose suitable social media platforms and the type of content that will be shared.

Planning and Publishing

When running your business’s social media accounts, consistency is key. You must draft a plan of what your content will look like and decide when it will be published on your various platforms. Posting your content at the right time and frequency allows you to reach your audience when they are most active.

Listening and Engagement

As your following grows, conversations about your business will also increase. Your followers will engage with you by commenting on your posts, messaging you directly, and tagging you on their social media posts. As this happens, it is crucial that you monitor all conversations about your brand. You can manually check your notifications on all social media platforms, but this isn’t efficient. Therefore, consider using a social media listening and engaging tool that sums up all your social media mentions and messages, including those that didn’t tag your company’s social media profile.

Analytics and Reporting

As you continue with social media marketing, it is critical that you find out how your posts are performing. How many new followers did you get this month? How many people used your brand’s hashtag? Which type of post did your followers most engage with? Finding answers to these questions will help you adjust your strategy as required, so ensure that you get reports of engagement and reach every so often.

Advertising

Purchasing social media advertisements is a great way to further promote your brand. They help you reach a wider audience by allowing you to create target audiences based on their interests, behaviours, demographics, etc.

At Real Internet, we offer web hosting and management services. Contact us today for more information about our packages.

What is digital marketing for small businesses?

Simply put, digital marketing is any form of marketing that is done online. It encompasses all marketing efforts that use the internet or an electronic device and leverages channels such as email, social media, and search engines. Digital marketing has levelled the field in the eCommerce industry, allowing small businesses to outrank established enterprises.

Here are some of the most effective digital marketing strategies for small businesses.

Social media marketing

Social media marketing is without a doubt one of the most effective ways of marketing your small business, but for it to work, you must really understand your target audience. Instead of spreading yourself across various platforms, figure out which channels make the most sense for the customers you are trying to reach. LinkedIn will be most appropriate if you are targeting professions, but if you target a younger demographic, then platforms such as Instagram or Snapchat would be best. Social media marketing is all about developing a relationship with your customers, so as you sell to them, remember to also listen and engage with them.

Search engine marketing

This type of marketing is critical for small businesses because it allows you to compete with big companies in your industry. Customers search to find products, and it is, therefore, crucial that you are visible on search engine result pages. With SEO marketing, the first thing you must do is create a website. You can do this yourself or get a website company to do it for you. Once that’s done, the second thing you have to do is create and publish high-quality content. Utilise keywords related to what you are selling to help your website rank higher on SERPs.

Pay-per-click marketing

This method of advertising involves running online advertisements. As the name suggests, businesses only pay when users click on their ads. PPC marketing is beneficial to small businesses for several reasons, one being that you only pay for results. The ads are also highly targeted towards a specific demographic, allowing you to reach new and existing customers. Beyond increasing your reach, PPC marketing provides you with valuable information that can be used to improve your SEO strategy.

Learn more about digital marketing for small businesses

If you are looking for a reliable website company in Gloucestershire or Bristol, get in touch with our team of experts today.

What is Copywriting in Digital Marketing?

Great copywriting is key to any effective and engaging digital marketing campaign. It is a way to drive traffic to your website, optimise your business when it comes to appearing at the top of web searches, and engage new and old clients alike. From customer-retaining blog posts to influential social media content, copywriting has a vital role to play in your digital marketing strategy. But what is copywriting in digital marketing?

What is copywriting in digital marketing?

In basic terms, copywriting is the production of the words that appear on everything from your website, blogs, and publicity material to your social media posts, press releases and marketing announcements. It forms an essential part of great website design and web services that maintain your business’ contact with clients old and new. Effective copywriting is designed to prompt people to act, whether that is to find out more about your business or buy your products or services.

Answering the question of ‘what is copywriting in digital marketing?’ extends beyond simply looking at the practicalities of getting words on a screen or page. Any successful web design company will ensure their clients understand the power that copy can have, ranging from its ability to link your business with clients in the South West UK area and beyond and its SEO function in website searches, to the way in which it can help to build a brand that is as recognisable as it is effective at retaining customers.

Key benefits of copywriting

Copywriting is everywhere in digital marketing, and the benefits of good quality copy are almost too numerous to mention. Here are just a few of the ways in which professional copywriting services can enhance your website:

– Can prompt direct sales of products and services

– Boosts user experience

– Influences thoughts about your business, helping to boost engagement or create an emotional response

– Prompts readers to act

– Spikes curiosity about your business

– Improves SEO

If you’re looking for a website design company you can rely on, contact the team at Real Internet today.

What is a Persona in Digital Marketing

A persona in digital marketing is a fictional representation of your target customer based on market research and actual data from your existing customers. These characters have illustrative pictures and fictional names that help make them tangible to marketers. When creating personas, marketers go beyond the standard demographic questions; they drill into your customers’ psyche to better understand what drives them to make a purchase. In this blog post, we explore what is a persona in digital marketing and why they are important.

What is a persona in digital marketing and how to create one?

Buyer personas are created from a combination of these five key modalities:

1. Psychographic – This module focuses on the interests, values, lifestyles, aspirations, and opinions of the customer.
2. Demographic – Customer demographics are the unique identities and identifiers of individuals. They include basic information such as age, gender, location, level of education, marital status, etc.
3. Transactional – This reveals an individual’s purchase history and post-sale service records.
4. Behavioural – This module captures data passively by learning where individuals spend time online, what type of content they engage with, which social media platforms they use, what they search online, etc.
5. Ethnographic – It involves participatory observation where information is gathered by watching subjects in their daily routines.

To gather this information, you can look through your customer database to uncover how customers find and consume your content. You can also use surveys and form fields that capture essential persona information when customers use your website. Alternatively, you can interview customers and prospects to find out what they like about your products.

Benefits of using buyer personas in digital marketing

A better understanding of your target customer

Personas are critical to digital marketing because they give you a better understanding of your ideal customer. They give you a deeper insight into their needs, likes, preferred shopping methods, etc., allowing you to better connect with them.

Targeted marketing

Buyer personas provide you with critical information that enables you to segment your marketing campaigns. They help you customise your content and distribute it using their preferred channels.

Increased efficiency

Personas enable you to speak your customers’ language. Since you already know what they like and how best to reach them, your digital marketing campaigns will increase conversions and sales.

At Real Internet, we have a team of experts to help you with all your digital marketing needs. To find out more about our services, please contact us today.