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How Digital Marketing Helps to Grow Business

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Digital marketing has helped companies take off since the 1990s. But as technology has vastly improved, many wonder if it is worth taking your organisation online in today’s saturated world.

Here’s why digital marketing is still as important as ever for growing your business…

Digital marketing helps builds your brand name

Creating digital content, such as social media posts, blogs and videos, gives customers an insight into your venture. Companies that blog gain more leads as it helps to build trust and knowledge around your business. Opening up your brand’s personality offers transparency and expertise, and a customer will be willing to spend their money knowing they are getting a reputable service.

You can reach customers worldwide

Content creation will increase your chances of ranking higher in searches by 434% and open you up to a new realm of consumers. Traditional marketing could help your company by letting people in your local area know you exist, the internet will let the whole world know about your products!

A comment on Twitter or a video on TikTok has the chance to go viral with little effort and money. It will reach people across the globe without having to change your tactics to cater to different regions.

Target your ideal customer

While reaching millions of people across the world sounds fantastic, you know who your products and services are best catered towards. Unlike traditional mediums, marketing your services online will supply the information you need to understand your target demographics and where to find them.

By generating a consistent flow of targeted customers, you will be able to see what efforts are working best and save time and money in the process.

To market your business today, you only need a reliable website management system to get started. Sticking to a consistent digital marketing strategy will get your brand name travelling and customers to your website within a few clicks.

Contact our team today for digital marketing services you can rely on.

What to Include in a Digital Marketing Plan

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A digital marketing plan is integral for online businesses. It’s a roadmap that sets out all the details surrounding how a business plans to launch its online campaigns. It typically includes crucial factors such as goals, launch costs, and details surrounding any social media channels or platforms required. Let’s take a look closer look at what you should include in your digital marketing plan below.

Objectives of a Digital Marketing Plan

First and foremost, your digital marketing plan should clearly set out the objectives your business wishes to achieve. These will inform your strategy and make sure everyone working on it is on the same page. This also ensures that by the end of your allotted timeline, each set of objectives has been met. Either short or long term, common digital marketing objectives include increasing internet traffic by a certain percentage or converting a higher percentage of readers into customers.

Evaluative analysis

For a digital marketing plan to be truly successful, it must include an evaluative analysis. Consider where your business is at currently (think about your existing digital marketing performance, for example), in comparison to where it wants to be. This is crucial as it helps employees to understand the results of your objectives and whether you’re on track.

Equally, this allows you, as the boss, to set new goals that are more realistic for the business to achieve if the current ones aren’t being met. For example, if your goal is to increase website traffic, take a look at your figures for the current quarter and compare these to results from the past year. Doing so will help you see whether or not you’re on target and highlight the strengths and weaknesses in your digital marketing plan.

Strategy and tactics

No digital marketing plan will be successful without a clear strategy and tactics. It’s important that you understand where you’ve been going wrong before, so make sure you do plenty of research (including identifying your target market) before deciding on what methods you’re going to use going forward. Some of the most popular digital marketing strategies include:

• Conducting keyword research
• Creating content calendars
• Committing to a consistent social posting schedule
• Providing personalisation in email campaigns
• Segmenting your target audience
• and much more!

For more information about what to include in your digital marketing plan, contact the team at Real Internet today.

How to Write Content for Digital Marketing

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Much of your success in digital marketing will rely on a steady stream of web page updates, blogs, news items and social media posts; fresh, dynamic content that informs, educates, persuades and influences.

Here are a few tips on content to get you started. These form the basis of an effective content marketing strategy.

How to write content for digital marketing

1. Know your audience

Good content talks directly to your ideal customer. You need to drill down on your target audiences and their buying behaviours and preferences. What do they want to hear?

2. Reinforce your brand

Page visitors and social media browsers make their minds up about you in a split second. They won’t linger to read lots of flowery text or wade through endless scrolling images, so make your brand statements loud, clear and compelling. Tell them why they should buy from you, in a way they can appreciate instantly.

3. Look at your competitors

Evaluating your own content strategy against your main competitors should be a constant process. What are they saying and what imagery are they showing?

4. SEO matters!

Your content is the central pillar of Search Engine Optimisation. Keep track of what keywords and questions your customers use when searching for your products or services. Make sure to work those naturally into your copy, as ‘keyword stuffing’ detracts from your SEO and your credibility.

5. User experience (UX)

Carefully consider the best ways to improve the UX on your mobile responsive website and within your social media. For example, your text should be succinct and sum up your products and services in a clear way. Your images should be strong.

For eCommerce websites, pay particular attention to content and UX on payment pages. Make the process easy and reassuringly safe to use.

6. CTAs

Lastly, make your calls to action prominent and persuasive to encourage your customers to get in touch with you or make a purchase.

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