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What to Include in a Digital Marketing Plan

A digital marketing plan is integral for online businesses. It’s a roadmap that sets out all the details surrounding how a business plans to launch its online campaigns. It typically includes crucial factors such as goals, launch costs, and details surrounding any social media channels or platforms required. Let’s take a look closer look at what you should include in your digital marketing plan below.

Objectives of a Digital Marketing Plan

First and foremost, your digital marketing plan should clearly set out the objectives your business wishes to achieve. These will inform your strategy and make sure everyone working on it is on the same page. This also ensures that by the end of your allotted timeline, each set of objectives has been met. Either short or long term, common digital marketing objectives include increasing internet traffic by a certain percentage or converting a higher percentage of readers into customers.

Evaluative analysis

For a digital marketing plan to be truly successful, it must include an evaluative analysis. Consider where your business is at currently (think about your existing digital marketing performance, for example), in comparison to where it wants to be. This is crucial as it helps employees to understand the results of your objectives and whether you’re on track.

Equally, this allows you, as the boss, to set new goals that are more realistic for the business to achieve if the current ones aren’t being met. For example, if your goal is to increase website traffic, take a look at your figures for the current quarter and compare these to results from the past year. Doing so will help you see whether or not you’re on target and highlight the strengths and weaknesses in your digital marketing plan.

Strategy and tactics

No digital marketing plan will be successful without a clear strategy and tactics. It’s important that you understand where you’ve been going wrong before, so make sure you do plenty of research (including identifying your target market) before deciding on what methods you’re going to use going forward. Some of the most popular digital marketing strategies include:

• Conducting keyword research
• Creating content calendars
• Committing to a consistent social posting schedule
• Providing personalisation in email campaigns
• Segmenting your target audience
• and much more!

For more information about what to include in your digital marketing plan, contact the team at Real Internet today.

How to Write Content for Digital Marketing

Much of your success in digital marketing will rely on a steady stream of web page updates, blogs, news items and social media posts; fresh, dynamic content that informs, educates, persuades and influences.

Here are a few tips on content to get you started. These form the basis of an effective content marketing strategy.

How to write content for digital marketing

1. Know your audience

Good content talks directly to your ideal customer. You need to drill down on your target audiences and their buying behaviours and preferences. What do they want to hear?

2. Reinforce your brand

Page visitors and social media browsers make their minds up about you in a split second. They won’t linger to read lots of flowery text or wade through endless scrolling images, so make your brand statements loud, clear and compelling. Tell them why they should buy from you, in a way they can appreciate instantly.

3. Look at your competitors

Evaluating your own content strategy against your main competitors should be a constant process. What are they saying and what imagery are they showing?

4. SEO matters!

Your content is the central pillar of Search Engine Optimisation. Keep track of what keywords and questions your customers use when searching for your products or services. Make sure to work those naturally into your copy, as ‘keyword stuffing’ detracts from your SEO and your credibility.

5. User experience (UX)

Carefully consider the best ways to improve the UX on your mobile responsive website and within your social media. For example, your text should be succinct and sum up your products and services in a clear way. Your images should be strong.

For eCommerce websites, pay particular attention to content and UX on payment pages. Make the process easy and reassuringly safe to use.

6. CTAs

Lastly, make your calls to action prominent and persuasive to encourage your customers to get in touch with you or make a purchase.

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What Is the Difference Between Ecommerce and Digital Marketing?

Although eCommerce and digital marketing are closely intertwined, they are certainly not one and the same.

eCommerce deals with selling and buying goods and services across the internet, while digital marketing focuses on promotional strategies that drive traffic to your eCommerce store. Learning the difference between the two is crucial for your business because these processes work closely together. So, what is the difference between eCommerce and digital marketing?

eCommerce

Like a bricks-and-mortar business, eCommerce businesses require a channel where customers can browse through the inventory and order goods and services, and this is often a website. When running an eCommerce store, one of the first things you will have to do is create a website that displays all your items. A website also allows you to process orders and accept payments from customers. That said, having a great site isn’t enough in eCommerce. You will need to advertise your business to generate traffic to your site, and this is where digital marketing comes in.

Digital Marketing

Digital marketing is essential to the success of eCommerce. It helps you reach your target audience and converts the incoming traffic into paying customers. Some examples of digital marketing include:

SEO

Search engine optimisation focuses on your site’s ranking on search engines such as Google, Bing, etc. It helps your website become more discoverable by optimising your content using relevant keywords and quality backlinks. SEO generates organic traffic, which means that you won’t pay for each visit on your site.

SMM

Social media marketing is one of the most powerful methods of advertising today. It can help you raise brand awareness, create a brand identity, increase engagement, and increase website traffic. All you need to do is select a few social media platforms and consistently publish content relevant to your brand.

PPC

Pay-per-click advertising requires that you pay search engines every time a user clicks on your ad.

Although different, eCommerce and digital marketing work together to grow and prosper your business. For digital marketing and web design services, please contact us today to talk to our team of experts.

What is Keyword Research in Digital Marketing?

Keywords are an integral part of search engine optimisation (SEO) and this can be crucial when you are using digital marketing to get more people to visit your website. So, what is keyword research in digital marketing and how can you effectively digitally market your website?

How are keywords used in SEO?

Keywords are an intrinsic part of SEO because they are the words and phrases that people input into search engines. SEO or search engine optimisation is the process of ensuring that your site is found by search engines like Google and ranks highly on a search engine results page (SERP).

When customers or clients are looking for products or services, they will type in the terms they are searching for and if your site correlates with these terms, it is likely to rank more highly on the results page. Internet users tend to click on the search results that are higher up the page. By optimising your sites for search engines, alongside using a variety of other strategies, you can achieve a higher page ranking and attract more traffic.

What is keyword research in digital marketing?

When you want your site to achieve a high SERP ranking, it is important that you know exactly which words and phrases your potential clients are searching for. This allows you to integrate these terms into your website content. You can also learn where you rank for keywords along with where your competitors rank, giving you an edge in boosting your site’s SEO.

How can keyword research benefit your business?

Once you know which keywords are the most searched for in your industry, this allows you to use them to your advantage. You can create a blog and weave these keywords into the content. You can also optimise the rest of your website to ensure that keywords are used throughout, including in the metadata and alt image text. Ultimately, this will boost your SERP ranking and ensure that you receive increased traffic and a higher volume of business.

For further enquiries about our web hosting services and other products, please contact us at Real Internet.

What is Social Media Marketing in Digital Marketing

Social media marketing is the use of social media platforms such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, etc., to market your company’s products and services. It involves publishing tailored content on various platforms, running social media ads, and engaging with your audience.

This form of digital marketing helps you connect with your target market to drive more traffic to your website, increase sales, and build your brand.

Five Pillars of Social Media Marketing

Strategy

The first step to a successful social media campaign is creating a strategy. This step requires you to think long and hard about your goals and how social media can help you achieve them. Do you want to increase brand awareness or increase sales and website traffic? Understanding your goals will help you choose suitable social media platforms and the type of content that will be shared.

Planning and Publishing

When running your business’s social media accounts, consistency is key. You must draft a plan of what your content will look like and decide when it will be published on your various platforms. Posting your content at the right time and frequency allows you to reach your audience when they are most active.

Listening and Engagement

As your following grows, conversations about your business will also increase. Your followers will engage with you by commenting on your posts, messaging you directly, and tagging you on their social media posts. As this happens, it is crucial that you monitor all conversations about your brand. You can manually check your notifications on all social media platforms, but this isn’t efficient. Therefore, consider using a social media listening and engaging tool that sums up all your social media mentions and messages, including those that didn’t tag your company’s social media profile.

Analytics and Reporting

As you continue with social media marketing, it is critical that you find out how your posts are performing. How many new followers did you get this month? How many people used your brand’s hashtag? Which type of post did your followers most engage with? Finding answers to these questions will help you adjust your strategy as required, so ensure that you get reports of engagement and reach every so often.

Advertising

Purchasing social media advertisements is a great way to further promote your brand. They help you reach a wider audience by allowing you to create target audiences based on their interests, behaviours, demographics, etc.

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What does digital marketing involve

In the world of online shopping, digital marketing is the key to any successful business. Digital marketing is a process that involves using the internet and various digital software to promote products or services.

Digital marketing will often stretch across several digital platforms to reach a wide audience, but the process is far more than just posting an advert on Facebook. There are many ways that businesses can effectively market their products or services online. So, what does digital marketing involve?

What does digital marketing involve?

A successful digital marketing campaign will involve a strong strategy that is often overlooked by a digital marketing manager. The process requires research, planning and skilful execution.

Audience research

Before creating a digital marketing campaign, it is important that you know what will appeal to your audience. There is no point in running a campaign that doesn’t attract the right people. Usually, businesses will carry out audience research to find out what works and what doesn’t. This means that you can create a campaign that ticks all the right boxes.

Social media marketing

Social media platforms are a valuable tool for any digital marketing campaign. Instagram has over one billion monthly active users – that’s one billion potential people that you could reach with a good social media marketing campaign! Most digital marketing campaigns will develop a social media strategy that works with the algorithm of each platform and ensures that posts are seen by as many potential customers as possible.

Search Engine Optimisation

Each day, an estimated 3.5 billion searches are made on Google alone. Search Engine Optimisation (SEO) is a way of using this to the advantage of your digital marketing campaign by optimising the content in your website for the searches that are being made. Performing SEO will give your website a higher chance of being found within search engines, which will drive more visitors to your site.

Creating a brand

Creating a strong, recognisable brand is the best way to ensure digital marketing success. Brands work because they are recognisable, trustworthy, and professional and assure potential customers that the products or services that you offer are high quality. Branding will involve a strong website/social media theme, a good logo, synergy across marketing materials and an effective brand voice.

Real Internet have a team of experts on hand to help you create the best branding and logo design for your marketing campaign. We can help business through every step of the branding process from initial design, to building and even maintenance. If you would like to know more about the services that we offer, feel free to contact us today.

What Is Digital Marketing?

One of the real buzzwords within the business community over the last few years has been digital marketing. It is a phrase you see everywhere and it’s a way of marketing that lots of companies use. If you haven’t tried out this way of reaching customers yet, you may wonder what it means and what it involves. The great news is that it’s not hard to grasp.

Digital Marketing Explained

In simple terms, digital marketing is any marketing you do online. It differs from traditional (or print) marketing because of this. While traditional marketing uses things like paper flyers to hand out in person, digital marketing is conducted entirely online, with no print supplies.

What Are the Most Common Forms of Digital Marketing?

The truth is that there are several different digital marketing channels businesses can make use of now. As online tech has developed, the ways we can use it for marketing have as well. Some are more common than others though. This includes:

– Social media marketing where businesses engage with customers, post offers and give updates on company news via sites like Twitter and Facebook.

– Pay per click advertising where companies run paid adverts via search engines online. These adverts are the ones that show up at the top of the search engine results and can help drive more sales your way when targeted for specific keywords your customers are searching.

– Email marketing where organisations send out email messages to existing customers with details of offers or promotions they might be interested in.

– Search Engine Optimisation where businesses optimise their website to show up higher in search engine results.

While this is not an exhaustive list of digital marketing channels, they are some of the most popular around.

Why Is Digital Marketing So Popular Now?

There are a few reasons why it has become so widely used in recent times. Perhaps the most obvious is that consumers now spend more time shopping, searching and interacting online. This means that businesses who use online marketing are connecting with them in greater numbers and where they actually hang out.

Digital marketing can also bring cost savings to businesses. Compared to printing out expensive brochures to mail out in the post, sending a batch of emails is much cheaper. Digital marketing methods can also prove much quicker to carry out, thus saving valuable working time.

Effective Website Design to Help Digital Marketing

Having a responsive and great-looking website is a must for proper digital marketing. How your website is built and designed has a big impact on your SEO efforts. If you are based in the Bristol/Gloucestershire area and need an expert web design service, get in touch with Real Internet today. We can also help with brand development so you really stand out online. Contact us today

 

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