Do You Love Your Website?

With the current Covid-19 lockdown in place, it may feel that now is not the right time to invest in your website. However, the coronavirus pandemic has made shopping locally more complicated. People are less willing to go to the shops and are more likely to do their shopping online. Being able to sell your products or services online has become particularly important over the last year. That’s why it’s critical for businesses to regularly update their online presence.

As a local retailer, you should see this digital change as an opportunity to grow your own business.  And having an up-to-date digital presence is more important than ever before. Being digital is essential if you don’t lose your customer base during these challenging times. It’s vital to make use of various marketing channels to inform your customers about your current business situation and to pass on information, for example:

  • The current situation in terms of onsite visiting
  • Changing opening hours
  • Service delivery (e.g., a delivery service or click-and-collect)

This is the perfect time to impress your visitors as well as increase the number of visitors who convert to paying clients. There are a few things to consider when thinking about updating your website including:

  1. Do you need to refresh your content? Is everything up to date?
  2. Are your images as good as they can be? Have you got new employees who need to be added to your website? What about the current images of the products you sell or services you offer?
  3. Do you use Facebook and Instagram to talk to your customers? If so, we can add those feeds to your website, so it always shows updated content.

eCommerce Website

Anyone offering products or services should offer a product catalogue that summarises the goods on offer. An online shop is a fantastic way to present your product range in a specially prepared area directly on your website. Over the past few months, we have been developing the online shop for The 90’s Revival, who sell a range of items. We can set up an eCommerce page easily and quickly that will showcase your business. If you’re thinking about giving eCommerce a go for the first time, give us a call and we can talk through your options.

Monthly Maintenance for your Website

As part of our ongoing maintenance on your website, we provide monthly reports that highlight various back-end statistics on how your website is performing. Each month, we would like to concentrate on one website to look at how we could improve those statistics. For example, are you focusing on the right keywords? Can we improve the loading speed of your website by updating images etc? If you would be interested in looking at your website to improve your statistics, give us a call.

Remember, we offer Monthly Maintenance Packages that cover the cost of the regular updates and can include the hosting costs as well.

Special Offers!

We are pleased to announce we have a SPECIAL FIXED PRICE offer running until the end of February only. We will refresh and update your website for £420 and we can spread this cost over monthly payments for you if that would make life easier. This works out a just £35 per month for a shiny, new website!

John Lewis Vouchers. For every potential new client you refer to us, we will give you a voucher worth £50 for John Lewis.

We are here to do anything we can do to help you through these tough times. We are always happy to help.

Call us at Real Internet now.

 

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Who We Are at Real Internet

We are Real Internet, a website design company based in Wotton-Under-Edge in Gloucestershire. Real Internet offers a wide range of services at an affordable price for all types of customer.

In the past, we have provided website design support for all kinds of companies and individuals, including but not limited to hair and beauty salons, legal advisors, boat builders and financial experts.

With an affordable service and an excellent relationship with every customer, you can be assured that we are always happy to help no matter how big or small your enquiry may be.

Real Internet provides support for a range of clients across the South West of the United Kingdom, including the Gloucestershire and Bristol areas.

Website Design

As a company, we are passionate about designing attractive, responsive, and practical websites that meet the needs of our clients. Building websites using the popular Content Management System of WordPress, Real Internet utilises a range of plug-ins to make sure that each website is bespoke to the client.

At Real Internet, we make sure that every step of the web design process is covered. From the very first moment, we look after the initial design and build of your website. We also offer monthly maintenance packages so that you and your business know we can deal with any issues that may come up.

Website Hosting

The services provided by Real Internet do not stop simply at web design and development. Our team of tech engineers can help install your website to our hosting service – providing a high-speed online service that is managed on dedicated servers to make sure that you are fully protected from potential hacking attempts and data loss. This means that even if you are not looking for a new website, you can take advantage of our wide range of services.

Graphic Design

As well as web design, we also specialise in brand development and graphic design, providing designs and sourcing marketing material to help your business stand out among the competition.

If you would like to know more, do not hesitate to get in touch by clicking here

How to choose a website design company

With the world increasingly running in the online sphere – particularly considering the COVID-19 pandemic – now is the perfect time to update your website with a fresh new design or create one if you’ve yet to dip your toes into the digital world. But how do you choose a great website design company?

Start with some basic research

Before you do anything else, run an online search for local web design companies near you. Working with someone local has a lot of advantages, the biggest one being accessibility. Ask your professional peers for recommendations and the names of companies they have used and were happy with. Snoop at your favourite websites and see who built them (there’s usually a link in the footer).

Check out their own websites

Once you’ve made a list of possibilities, start looking at them all a little more closely. Look at each company’s own website. What a web design agency creates for their own company is a good indication of their capabilities, style, and technical expertise. How do you like the look and feel of their site? How responsive is it? Does it have a modern, up-to-date design? Does it employ all the latest technologies?

Try not to get bogged down in looking at whether you like the specific design. After all, you have your own brand and style. What you’re looking for is whether the website presents the design agency well and reflects their brand and style (whether you like it or not).

A good web design agency will effectively take your vision and branding and create something perfectly in keeping with it. The most important elements for you to consider are whether their own site is up-to-date, highly functional, with a great user experience.

Read their blog

Content creation frequently goes together with web design. If you’re expecting the web design company you choose to create content as part of your new website, looking at their blog is a great way to gauge what to expect. Even if you already have all your own content, the blog will tell you two crucial things about the company: how good they are at keeping their website updated (absolutely vital), and how much they know about web design.

Their blog should highlight their expertise and demonstrate how much knowledge they have about their trade.

Look at their portfolio

Another great way to see exactly what you can expect from a company is to look at their design portfolio. Most web design agencies will feature at least some of their clients on their websites. They should detail the type of project it was, what skills were employed in its development, as well as some great visuals so you can see the result.

Other things to consider are whether they have examples of websites that are like the one you want to be created. Have they worked in your industry? Have they created the type of functionality you’re looking for? Are they used to building big sites with heavy traffic and still ensuring perfect functionality? Do they create bespoke designs that match individual brands or are they all quite ‘samey’?

Give them a call

Use the above to rule out any companies you don’t think will be a good fit and, once you have narrowed it down to one or two possibilities, give them a call. You will usually know quite quickly from speaking to them directly the kind of rapport and service you can expect.

Here, at Real Internet, we are passionate about designing websites that work for customers and are practical, responsive, and attractive. With our vast WordPress experience, Real Internet can build websites and incorporate plugins to give you all the options you need. We can also import your WordPress website directly into our own hosting. We use high-speed, dedicated, and secure servers. Our clients are fully protected from hacking attempts and data loss.

We offer the full web design process, from initial design to the build and publishing online. We also provide monthly maintenance packages, giving you and your business a complete end-to-end website service. Trust Real Internet for all your web design needs.

Contact us today to find out more about how we can help you to create an effective web presence for your business.

 

What is web design?

Web design is a general term which describes the tasks involved in creating a web page. From the smallest personal blog to a complex company website, it is important to have a well-designed website that is easy to navigate. More specifically, web design refers to building a website’s “front-end”, or the parts of a web page which customers and browsers interact with.

Your website is the portal to your company success

The sheer volume of web pages show information using many different technologies linked together with hyperlinks. Web pages have two basic aspects to them. The first is a user interface, usually visual, whilst the second aspect is the “back-end” that includes the technical information. A good web design company understands both these elements and can design a website which will drive traffic to a company or individual.

Real Internet – Your one-stop shop for web design

When choosing a web design company, it is important to hire one that has relevant experience and expertise. Real Internet, based in Gloucestershire, is a web design company with a client base that covers Bristol and the South West. We offer affordable services to a diverse range of customers with a variety of needs.

Here, at Real Internet, we are passionate about designing websites that work for customers and are practical, responsive, and attractive. With our vast WordPress experience, Real Internet can build websites and incorporate plugins to give you all the options you need. We can also import your WordPress website directly into our own hosting. We use high-speed, dedicated, and secure servers. Our clients are fully protected from hacking attempts and data loss.

We offer the full web design process, from initial design to the build and publishing online. We also provide monthly maintenance packages, giving you and your business a complete end-to-end website service. Trust Real Internet for all your web design needs.

Contact us today to find out more about how we can help you to create an effective web presence for your business.

How much does website hosting cost?

Website hosting is an essential consideration for any business that wants to have a reliable and secure online presence.

With technology forming such an integral part of how shoppers engage and interact with businesses, an online presence is more important than ever. But how much is website hosting actually going to cost, and can you afford it?

How much to host a website: what determines the cost?

When working out web hosting costs, your web developer will first determine the actual requirements your business has. Every business has its own needs when it comes to hosting. If you are a sole trader who has just had a new website go live, for example, your requirements are going to be generally smaller, compared to an established multinational with thousands of new visitors every hour. This is the primary consideration when it comes to determining web hosting costs.

Most hosting companies now offer dedicated packages of different types, to cater to these various needs. This will often include your actual hosting, as well as some other essential services such as ongoing security updates and data backups. These are very important investments for the stability and security of your website, so be wary of simply choosing the cheapest package.

Can your business afford website hosting?

The simple answer is yes. Whatever kind of business you operate, whether you have employees or you’re a sole trader, and whether your business was established a week or a century ago – you can always afford a web hosting package.

Web hosting is a scalable investment, which means you pay relative to your requirements. The more you need, the more your package is going to cost. But your increased requirement is going to come off the back of your growing success. This means that your hosting service is always going to be a comfortably affordable proportion of your cash flow.

Make a key investment in your business today

A dependable, scalable, and secure web presence is essential for any business in today’s tech-dependant marketplace. That means you need web hosting you can trust. The good thing is that you can easily afford it.

Contact us at Real Internet today to learn more.

How do you define your target audience?

How do you approach your website design and digital marketing?

While some will simply create a website and hope for the best, there’s a better way. By first defining your target audience – a more specific, targeted group of people that you want to reach – you can increase the chances of a good return on marketing investment.

What is a target audience?

To define your target audience, you need to look at a variety of demographic factors to establish the type of people that are most likely to be interested in your product or service. These factors could include:

  • Age
  • Gender
  • Marital status/whether they have children
  • Income
  • Profession
  • Education level
  • Location

Once you have established the types of people that are most likely to buy from you, you can start to work on marketing campaigns and methods, and the best style of communications that speaks to your audience. You have to make the target market aware that this product or service exactly what they need or want.

How to define your target audience

Defining your target audience is all about research. There are several different ways to work out who your target audience is, and the methods you choose will vary from company to company. These could include:

  1. Analyse your existing customers. Do you know who they are and whether there are any commonalities? If you don’t currently have demographic information about your existing customer base, consider adding questions to newsletter sign up forms, or use analysis tools to look at your social media following to find out who they are.

  2. Conduct a review of your competitors. Do you know who your biggest business competitors are? The likelihood is that their customer base will be the same target audience as yours. Analyse any information you have about their customers to help you to define your target audience.

  3. Look at customer needs/pain points. Which needs or pain points does your product aim to address? If you’re providing virtual PA services, for example, you’ll be aiming to target the owners of small businesses that don’t have this function in-house.

You may well find that you have multiple target audiences – perhaps, different audiences for different products, or different potential audiences for the same product, depending on how it is used. That’s why it’s so vital that you do your research, ensuring that your audience is clearly defined to give you the best chance of success.

For all web design services that help you get results from your target audience, contact Real Internet today.

 

 

How to Choose a Good Web Design Company

Picking the right web design company isn’t only about looking at their previous work to see if they can create a beautiful website. There’s far more to consider than just aesthetics, and a good web designer knows this. But how do you find one that suits you?

Here are three questions to consider ensuring you get a great looking site, as well as the support and forethought needed to make it valuable, too.

Do they offer the whole package?

Website design is just one piece of the puzzle. There are also things like hosting, security, and maintenance to consider. This work needs people with expertise too, so if you don’t have someone on staff who can take it on, you’ll be stuck if something goes wrong.

If you hire a company that can work with you every step of the way, you’ll be in a much better position. For example, what happens if your site goes down?

If your company is on hand to help, they’ll have all the access they need, and prior knowledge of the site, to identify the problem and fix it quickly.

This dramatically reduces downtime, especially compared to hiring a new person. That would mean getting them up to speed, digging up your domain and hosting details, and getting them access so they can make a fix. By this point, a lot of damage will have already been done.

Are you on the same page?

This is a less technical issue, but just as essential. You need to know you can work with the web design company you aim to hire, and that, while they are the experts, they’ll take your considerations and knowledge of your industry onboard too.

This means having in-depth and structured conversations with the web design team before anything gets started. Be sure to know what you want, what your customers want, and your red lines you don’t want to cross. It will be clear very quickly if the company wants to work with you, rather than drag you along with what they want.

If you’re getting the sense your prospective company falls into the latter camp, it’ll be time to look elsewhere.

Do they know their SEO?

A beautiful website that converts well is only valuable if people actually visit it. For many companies, this means ranking for relevant search terms in Google. The process and actions to achieve this is called ‘search engine optimisation’, or SEO.

How a website is built plays a huge role in this. For example, if it’s slow and doesn’t work on mobile screens, Google is never going to rank it highly no matter how good the content you put on there is.

It is integral your website design company not only consider SEO but have expertise in it. Be sure to ask them about this, and to hear their exact approach for building your site to standards search engines favour.

A good area to ask about (but by no means the only one) is Google’s Core Web Vitals. Going live in May 2021, they will be a major influence on how Google ranks websites. If your company has never heard them, this should sound alarm bells.

Here at Real Internet, we take the time to talk to you about, not only what you want, but what you need as well. Contact us to discuss how we can work with you to create a website that brings in visitors and converts them to paying customers.

Who Hosts this Website? How do I find out?

At Real Internet, we are passionate about creating vibrant websites that show your business at its best. We can also help you with your existing website, and one issue we often encounter is a client asking, “who hosts this website?” closely followed by “how do I find out?”. There are a few ways to discover this, so we’ve put together this blog post to help you.

Follow the money

Often the simplest way is to find out where your bills for website hosting are headed – your accounts department should be able to tell you. You may find that your website hosting is part of your internet company, so your website host may be your telephone company or internet service provider.

Online tools

You can use online tools to help you find out who’s hosting your website. These will give you lots of information about the IP address, netblock owner and server technology, as well as information about domain name registration and server technology.

Running one of these checks also gives you details of administration teams and tech guys, so you can get in touch to confirm if this is where your website is hosted.

What happens when you find out who the host is?

When you know who to contact, give them a call and tell them who you are and what you need. You will probably have to prove that you are who you say you are and that you are part of the company that the website belongs to. If you are not asked about this, it shows an alarming lack of security.

Need more help?

If you need more help finding the answer to the question “who hosts this website?”, just get in touch with our team. At Real Internet, we’re experts in website hosting, website design and build, and provide monthly maintenance packages so your website is always performing at its best. We can help you every step of the way, so you can look forward to having a website that really works for your business.

 

Where is My Website Hosted and Why is it Important to Know?

Whether you’re building a website from scratch or improving an existing site, at Real Internet we understand that there are aspects of running a website that can be a little baffling. One of the biggest sources of confusion is website owners asking the question “where is my website hosted?”, so we’ve put together this article to help you unravel some of the mysteries.

When does it matter where your website is hosted?

1. If your host is causing your pages to load slowly

Slow loading pages impact SEO. You’ll be troubled by this if you’ve been lured into shared hosting options by what looks like a bargain price. This type of issue causes irritation for your customers and impacts your SEO ranking – costing you money. Using a dedicated web host like the ones provided here at Real Internet means happy customers and the type of page ranking you dream of. By choosing a UK based hosting package that is designed for your framework, you can be sure you offer the absolute best load speeds and customer experience.

2. When security is a prime consideration

Security is another big consideration when it comes to knowing where your website is hosted. If your website is hosted in an unsecured environment, then you could receive a low security ranking which can be disastrous for your reputation and SEO. That’s why we recommend taking steps to be sure that where your website is hosted is with a provider using high-security data centres with anti-hack protocols.

3. To avoid excess downtime

Again, the cheapest doesn’t always mean best. Cheap plans are usually for hosting on shared servers, which can put a strain on your bandwidth. This means poor performance, and could cause a lot of downtime, especially if you have a site with a lot of responsive elements or images. Hosting on dedicated servers can ensure maximum uptime and security.

Still confused?

We hope we’ve helped you get to grips with some of the reasons it’s so important to know the answer to the question where your website is hosted. If you’re still baffled just contact our team here at Real Internet. We offer UK website hosting, web design and builds for maximum efficiency and peace of mind. We can even import from existing sites like WordPress, so all your carefully created content is still there, but with the benefit of expert hosting and regular maintenance to keep everything running at its absolute best.

Our team are ready for your toughest questions so just give us a call or drop us an email.

 

What is Digital Marketing?

The modern business world is a fast-moving place where companies have to be able to move with it. This is especially true in marketing, where new ways of reaching consumers are always emerging. One very popular method now is digital marketing. Most people have heard of this – but not everyone understands what it actually involves. It really is worth getting to grips with though, as it is a very important part of building your business in the modern age.

What is digital marketing?

In simple terms, digital marketing is any marketing that a company conducts online. This is the main way it differs from offline or print marketing, such as mailing letters, handing out flyers or putting up posters. Digital marketing happens only over the internet and uses online connectivity to work. Online tools like Google Analytics are also available to help track your digital campaigns and get the best return from them.

What are the most common forms of digital marketing?

When asking ‘what is digital marketing?’, it is worth pinning down what particular types of digital marketing there are and the online channels companies mostly use, although this is constantly evolving.

The most common forms of digital marketing you may come into contact with are web page content, blog posts and social media posts. Businesses use platforms like Facebook or Twitter, as well as their own company blog, to engage with consumers, and usually to signpost them back to their website in a carefully constructed way to help convert them into customers or subscribers. Email marketing is also very popular and allows organisations to easily communicate with consumers to generate leads via signposting them back to a targeted web page.

Paid advertising via channels like Google Ads is also commonly used by many companies now. This is where you pay for custom adverts to be shown when people search for selected terms. As a result, it can really help drive more traffic to your site and subsequently, more sales. Understanding SEO (search engine optimisation) is the key to online marketing. This refers to optimising your website with targeted keywords as well as easily navigable and readable layouts and content so that it shows up higher in search engine results.

Why use digital marketing?

This is the big question for all businesses. Digital marketing is a way of connecting with people that comes with a range of benefits which include:

  • low or no cost (social media accounts are free to use for example; the only cost is in time/staff to carry it out)
  • superb ROI (due to there being zero or low costs to run digital campaigns)
  • digital channels are easy to use and keep track of
  • allows you to engage consumers in a way they value and prefer

As you can see, this form of marketing comes with some great reasons to recommend it!

Contact Real Internet for more digital marketing help

Here at Real Internet, we have helped many businesses around the Bristol and Gloucestershire area get up to speed with digital marketing. While things like SEO website design and social media marketing are easy to grasp, you may need some extra assistance to use them effectively. Get in touch today on 01454 806570 for more details.