How Long Does It Take to Design a Website?

Creating a website from scratch can take days, weeks, or even months. With so many variables in the website development process, the time required varies from one project to another. While we cannot give you a definite answer of how long website creation takes, we will be sharing the four steps of website creation and will give you a rough estimate of how long it takes to design a website.

Planning process to design a website

Without proper planning, you will lose sight of your goals and end up creating a website that isn’t suitable for your business. Therefore, the first thing you should do when developing your website is gauge your needs and create a plan. Communicate your primary goals with your website developer and let them know the pages and functionality you want your site to have. The planning process for a standard website takes about one to two weeks.

Design process

Once you have a plan of action in place, it’s now time to start designing your website. At this stage, your web designer should give a mock-up of how your website will appear based on your requirements. If there are any changes that you want to be made, communicate them early before development begins. The design process can take anywhere between one to three weeks.

The development phase

In this next stage, your website developer takes all the information you’ve given them and turns it into a fully functional website. Your web designer should always keep you in the loop of the progress being made because you may wish to change a key part of your website once you see it in action. As expected, this stage takes longer to complete because changes take longer to make. In most cases, it takes at least one month to fully develop a standard website.

Final review

Before any website is officially finished, it must go through one final round of revisions. This is to ensure that it looks and works as you anticipated. If there are no major changes required, then this process should take no more than two weeks.

At Real Internet, we cover the entire web design process from initial design to build. If you are looking for a reliable website design company based in Gloucestershire, contact us today to speak to our team of experts.

 

How To Do Market Research For Digital Marketing

Market research is used to generate a greater understanding of the existing market, including what your potential customers and clients are looking for. By collecting this research, you can refine and adjust your business to suit demand and boost success. Once you have determined your targeted demographic, you can also more easily set out a marketing strategy and create appropriate content or products that will reach your target audience. So, how should you conduct market research?

1. Take inspiration from leading experts

You can learn from industry leaders when conducting your market research. Researching global leaders or successful businesses in your field will be hugely advantageous to gaining inspiration for how to boost your own business. Explore what steps these businesses took when they were in their early stages, note what worked for them and what didn’t, and apply this to your own business. Many larger companies and corporations have published their market research, and this may be valuable for those trying to reach their desired audiences.

2. Be aware of your competition

Having an awareness of your competitors is important for ensuring your own business success. Sharing a target audience with other companies and businesses can be daunting, but an advantage to take from this is that you can judge your competitor’s reach to your targeted audience and learn from their mistakes and their successes. You can research the best strategies to take to maximise the awareness and presence of your business for your audience.

3. Maximise the potential of social media

Social media is such a dominant aspect of everyone’s everyday lives, which is why it should be utilised to the full to benefit your growing business. Ad campaigns across social media are one of the most successful ways to increase the awareness and presence of your business or brand. If you set up a Facebook business page, you can monitor the activity of your audience and use this to ensure you are reaching the right people with your product or service.

If you would like more information about how to conduct market research for digital marketing, contact our professionals at Real Internet for more information. Based in the South West of the UK, Real Internet specialises in website design to boost businesses.

 

What is Website Design and Development?

Setting up a new website for your company involves several processes, including the design of the user interface, content creation, code writing, usability testing and website hosting.

These processes are often bundled together under a single term, such as ‘web design’ or ‘web development’. As a result, many people are often confused about what a web designer or developer actually does.

It’s common to assume that developers and designers do the same job, but the reality is that these are very different disciplines with very different skill sets. So, in this article, we hope to clear up the confusion about these two very different but important roles.

What is website design?

Web design is the process of designing content so that it can be displayed effectively on the web. Web designers typically come from a graphic design background where they have developed the skills to display text and images to deliver a coherent message.

This is done by using several traditional graphic design methodologies such as typography, colour theory, contrast, proximity and repetition, combined with user-centred methodologies such as user experience design and interface design.

A web designer does not typically need to know how to write the underlying code that holds all these pieces together. However, in practice, many web designers, especially at smaller firms, do know how to write code.

What is website development?

Web development is the process of writing the code that holds all the graphical elements together. This process can be broken down into two disciplines: front-end and back-end development.

Front end developers write the code that is read by web browsers such as Chrome or Firefox. This is done using the markup languages HTML and CSS, which provide the foundation of every web page, as well as JavaScript, which adds more interactive features.

Back-end developers write the code that is used by the webserver. In a typical scenario, back-end code is used to communicate information held in a database to the web browser. Popular backend languages include PHP, Ruby, and Python.

These two methods of development are so different that the role of a web developer is often defined as either front-end or back-end development. However, as with design, there are developers who specialise in both. These are known as full-stack developers

Get in touch

At Real Internet, we are a web design company that specialises in both the design and development of websites. This one-stop service allows us to deliver high quality tailored web designs at a low cost compared to our competitors.

If you would like to know how we can improve your web presence by building a bespoke website optimised to deliver more click-throughs and conversions, get in touch with our digital experts today by calling us on 01454 806570 or by completing the contact form here.

 

Is Web Development a Part of Digital Marketing?

You may not think that a web design company has much to offer your digital marketing strategy. But is web development a part of digital marketing after all? The answer is yes, it is – web design services can be an essential part of your online promotional plans. Working with a web developer can make the rest of your digital marketing efforts much more effective, and make a key difference in ensuring long term success.

Is web development a part of digital marketing?

A website design company can make your website look amazing – that’s a given. A good-looking website isn’t enough, however. It also needs to be as easy as possible for search engines to find. This is why web development can take a key role in your digital marketing strategy. If you understand how you intend to promote your website, a web developer can ensure your website is properly primed to help search engine optimisation however it can. This can be through a number of ways, including the use of appropriate keywords, developing content, photos, building your website authority, or giving you the key website elements to promote elsewhere, such as secure checkout.

Another essential element of digital marketing is making sure that your website is accessible to everyone. Remember that a large portion of your traffic will be coming from mobile devices, so it’s important your website is streamlined enough to load quickly on mobiles and tablets as well as desktops. Understanding that your website is easy to access can inform the rest of your digital marketing strategy, by allowing you to broaden the channels through which you promote your website.

Choosing the right web developers

As with the rest of your digital marketing plan, quality web development depends on choosing the right team to work with. You need an experienced team of web development professionals, with both the creativity and collaborative tools required to understand what you’re looking to achieve with your website and make it a reality for you.

That’s why when you’re building your digital marketing plan you should contact Real Internet. Our team is capable of streamlining and preparing your website to become an integral tool in your online promotions.

Contact us today.

What Is the Difference Between Ecommerce and Digital Marketing?

Although eCommerce and digital marketing are closely intertwined, they are certainly not one and the same.

eCommerce deals with selling and buying goods and services across the internet, while digital marketing focuses on promotional strategies that drive traffic to your eCommerce store. Learning the difference between the two is crucial for your business because these processes work closely together. So, what is the difference between eCommerce and digital marketing?

eCommerce

Like a bricks-and-mortar business, eCommerce businesses require a channel where customers can browse through the inventory and order goods and services, and this is often a website. When running an eCommerce store, one of the first things you will have to do is create a website that displays all your items. A website also allows you to process orders and accept payments from customers. That said, having a great site isn’t enough in eCommerce. You will need to advertise your business to generate traffic to your site, and this is where digital marketing comes in.

Digital Marketing

Digital marketing is essential to the success of eCommerce. It helps you reach your target audience and converts the incoming traffic into paying customers. Some examples of digital marketing include:

SEO

Search engine optimisation focuses on your site’s ranking on search engines such as Google, Bing, etc. It helps your website become more discoverable by optimising your content using relevant keywords and quality backlinks. SEO generates organic traffic, which means that you won’t pay for each visit on your site.

SMM

Social media marketing is one of the most powerful methods of advertising today. It can help you raise brand awareness, create a brand identity, increase engagement, and increase website traffic. All you need to do is select a few social media platforms and consistently publish content relevant to your brand.

PPC

Pay-per-click advertising requires that you pay search engines every time a user clicks on your ad.

Although different, eCommerce and digital marketing work together to grow and prosper your business. For digital marketing and web design services, please contact us today to talk to our team of experts.

8 Reasons Why You Need a Website for Your Business Growth in 2021

The internet is constantly evolving how we share knowledge, communicate with one another, and lead a quality lifestyle. T0 succeed in this competitive market, you need to have a prominent presence. Consumers like to have information at their fingertips and there has never been a more significant time to establish a website for your business.

Investing in a website could be the means of success for your business as it enhances social credibility, better advertising, increased sales, market expansion, customer convenience, and 24-hour availability. Also, several SEO solicitors and agencies can help drive customers to your website and boost your online visibility and security concerning all legal regulations. This article will guide you on why you should establish a website for your business growth.

Increase your revenue

Investing in a website will increase your revenue by reaching thousands of customers online and attracting them to your business without too much outlay. It will be increased even more if the website you designed is easy to access and simple to use so it’s not difficult for potential consumers to buy your goods online.

Your customers expect it

Your customers want to know more about you and your goods and may visit your website often before they purchase. Providing information about your goods and services helps with buying decisions. Also, having a chat option is a good opportunity to provide communication between you and customers by answering their queries.

It helps to your company credibility

Designing your website will help you increase your company’s credibility; people base their buying decisions on how well a company website is designed and updated. Creativity attracts the customer to buy goods and recommends their friends.

Decrease of social media reach

Most average businesses have a page on social media site, but it will not help you grow your business by only creating a page there. You need a professional website as well.

Exhibit your offers

By flaunting your offers on your website through display, short videos, or PDF files, the time customers spend on the website will increase and result in your business growth. These offers encourage the customer to contact you and share them with their friends, helping you gain more audience and increased sales.

Compete with brands

Creating a website will help you compete with other brands within your industry. Also, having your website professionally designed will give you an edge over other homemade websites.

The website never sleeps

You can earn even when you are sleeping or spending time with your loved ones because your website is taking orders 24/7 if you’ve designed it the right way.

Share your story

Sharing your story will gain the interest of people. By telling them what struggles you faced and what made you start this business, many will relate and share it with their friends. Remember, people buy from people.

Real Internet has vast expertise in web design and development, alongside hosting services. We are based just outside of Bristol in historic Wotton-under-Edge, and we work with clients throughout the South West. We can help you create a fast, functional website that illustrates your successful business brand.

Get in touch today to find out more.

What is Keyword Research in Digital Marketing?

Keywords are an integral part of search engine optimisation (SEO) and this can be crucial when you are using digital marketing to get more people to visit your website. So, what is keyword research in digital marketing and how can you effectively digitally market your website?

How are keywords used in SEO?

Keywords are an intrinsic part of SEO because they are the words and phrases that people input into search engines. SEO or search engine optimisation is the process of ensuring that your site is found by search engines like Google and ranks highly on a search engine results page (SERP).

When customers or clients are looking for products or services, they will type in the terms they are searching for and if your site correlates with these terms, it is likely to rank more highly on the results page. Internet users tend to click on the search results that are higher up the page. By optimising your sites for search engines, alongside using a variety of other strategies, you can achieve a higher page ranking and attract more traffic.

What is keyword research in digital marketing?

When you want your site to achieve a high SERP ranking, it is important that you know exactly which words and phrases your potential clients are searching for. This allows you to integrate these terms into your website content. You can also learn where you rank for keywords along with where your competitors rank, giving you an edge in boosting your site’s SEO.

How can keyword research benefit your business?

Once you know which keywords are the most searched for in your industry, this allows you to use them to your advantage. You can create a blog and weave these keywords into the content. You can also optimise the rest of your website to ensure that keywords are used throughout, including in the metadata and alt image text. Ultimately, this will boost your SERP ranking and ensure that you receive increased traffic and a higher volume of business.

For further enquiries about our web hosting services and other products, please contact us at Real Internet.

How to Design a Company Website

With the increased use of the internet, it is no longer feasible to run a business without some sort of online presence. Besides social media, a well-designed website can help open up your small business to new markets and give you an edge in your field. Here is a step-by-step guide on how to create a website for your business.

Pick a domain name

Your domain name is one of the most important features of your website. It should be descriptive, memorable, and easy to type in. Keep it as short as possible, and avoid using acronyms, numbers, and hyphens where possible. Using the right domain extension is also critical, so always aim for the .com extension. Once you settle on a name, confirm its availability and check copyrights to ensure that it does not contain any registered trademarks.

Purchase website hosting

When selecting a website hosting provider, you can choose a shared server or a dedicated server. The former is much more affordable, but performance can be slow, and security is easily compromised. The latter can be very expensive, but it would allow your website to perform optimally. Other than cost, some of the other things to look out for when selecting a host include security, scalability, intuitive interface, and technical support.

Build your pages

A good website should have several pages dedicated to different aspects of your business. You will need a home page, an about page, a blog page, a products/services page, a contacts page, an FAQ page, and a reviews page. Your homepage should help visitors understand what your company is all about, so create a clear and concise statement. Also, remember to place strategic calls to action where necessary and ensure that they match the information on the page.

Optimise your website for SEO

SEO ensures that search engines such as Google index and rank your website appropriately. A good website design, together with other SEO practices such as fast loading speed, keyword implementation, and quality backlinks, helps your website rank higher on search engine result pages, which helps increase your website traffic.

At Real Internet, we offer website design services as well as website hosting and management. Contact us today and let us help you create an attractive, responsive, and practical website for your company.

Real Internet SSL

Is Your Website Secure?

Is your website secure? It matters to Google!

Hyper Text Transfer Protocol Secure (HTTPS) is the secure version of HTTP, the protocol over which data is sent between your browser and the website that you are connected to. The ‘S’ at the end of HTTPS stands for ‘Secure’. It means all communications between your browser and the website are encrypted. HTTPS is often used to protect highly confidential online transactions like online banking and online shopping order forms.

Web browsers such as Internet Explorer, Firefox and Chrome also display a padlock icon in the address bar to visually indicate that an HTTPS connection is in effect.

How Does HTTPS Work?

HTTPS pages typically use one of two secure protocols to encrypt communications – SSL (Secure Sockets Layer) or TLS (Transport Layer Security). Both the TLS and SSL protocols use what is known as an ‘asymmetric’ Public Key Infrastructure (PKI) system. An asymmetric system uses two ‘keys’ to encrypt communications, a ‘public’ key and a ‘private’ key. Anything encrypted with the public key can only be decrypted by the private key and vice-versa.

As the names suggest, the ‘private’ key should be kept strictly protected and should only be accessible to the owner of the private key. In the case of a website, the private key remains securely ensconced on the webserver. Conversely, the public key is intended to be distributed to anybody and everybody that needs to be able to decrypt information that was encrypted with the private key.

What is an HTTPS certificate?

When you request an HTTPS connection to a webpage, the website will initially send its SSL certificate to your browser. This certificate contains the public key needed to begin the secure session. Based on this initial exchange, your browser and the website then initiate the ‘SSL handshake’. The SSL handshake involves the generation of shared secrets to establish a uniquely secure connection between yourself and the website.

When a trusted SSL Digital Certificate is used during an HTTPS connection, users will see a padlock icon in the browser address bar. When an Extended Validation Certificate is installed on a website, the address bar will turn green.

Why Is an SSL Certificate Required?

All communications sent over regular HTTP connections are in ‘plain text’ and can be read by any hacker that manages to break into the connection between your browser and the website. This presents a clear danger if the ‘communication’ is on an order form and includes your credit card details or social security number. With an HTTPS connection, all communications are securely encrypted. This means that even if somebody managed to break into the connection, they would not be able to decrypt any of the data which passes between you and the website.

Benefits of Hypertext Transfer Protocol Secure

The major benefits of an HTTPS certificate are:

  • Customer information, like credit card numbers, is encrypted and cannot be intercepted
  • Visitors can verify you are a registered business and that you own the domain
  • Customers are more likely to trust and complete purchases from sites that use HTTPS

If you are concerned about the security of your website, contact us at Real Internet and we can put your mind at ease.

 

What’s Included in Digital Marketing

Digital marketing is one of those terms that everyone claims to know what it means but get stuck when it comes to the nitty-gritty. As a result, many business owners end up leveraging it incorrectly, resulting in significant losses.

What exactly is digital marketing?

It’s also known as online marketing, and it’s any form of advertisement that uses digital channels such as social media, websites, mobile apps, and search engines to convey promotional messages and measure their impact.

Online marketing can take several forms, including display ads, online video, and social media posts. When creating a digital communication campaign, it’s vital to understand what’s included to get the most out of it.

To help you get started, here are some of the things included in online marketing:

1. Social media marketing

Digital marketers use social media to promote a brand’s products/services because it provides immediate interaction and customer feedback. You’ll not only share information and engage with your target audience but also increase brand awareness.

2. Search engine optimization (SEO)

If you own a website, you know how vital SEO is in driving traffic to your site and increasing your authority. SEO refers to optimizing a site to increase its visibility for relevant searches.

A web developer can help you create a practical, attractive, and relevant website that’s SEO compliant, improving site navigation and usability.

3. Search engine marketing (SEM)

SEM refers to using paid strategies to increase your site’s visibility in search engines. One common example is Google AdWords, where you pay Google a certain amount to display your advertisement for relevant searches.

4. Content marketing

This involves creating and sharing valuable information to influence your target audience to take action, e.g., buy a product. As a form of storytelling, content marketing builds healthy relationships with potential customers by making strong emotional connections.

Other things included in online marketing are pay-per-click advertising (PPC), affiliate marketing, and email marketing.

Contact Real Internet today, a web design company based in Wotton-Under-Edge, Gloucestershire, for quality web design services.