How to Write Content for Digital Marketing

Content is the king of digital marketing. To create an effective digital marketing strategy, you must write high-quality content that attracts visitors to your website. Here are six tips on how to write content that matters.

Define your marketing goals

You should never write content just for the sake of writing. Any content you create should help you achieve a specific goal, such as increasing traffic, improving conversion, thought leadership, etc. So, before creating your content marketing strategy, make a list of goals you would like to achieve. Doing this early on will help you make other creative decisions, such as your tone, writing style, and how in-depth you go.

Research on different content formats

When most people hear of content writing, they think of blog posts and articles. While these are great for your content marketing strategy, there are many other types of content that you can use. You can use videos, podcasts, white papers, case studies, eBooks, and webinars. Every content format has its pros and cons, so research to find out which type of content is best for your audience.

Do your research

Once you have defined your goals and settled on a suitable content format, the next step is to select a topic and do your research. You must have extensive knowledge of the topic that you’re writing about. Include data and statistics to support your claims and establish credibility.

Use head-turning headlines

Your headline determines whether your audience will read the rest of your work or not. If your headline doesn’t intrigue the reader, then you will not achieve the desired results with your content. A good headline should define what your article is all about and demonstrate value. Numbers and lists promise quick, scan-friendly content, so be sure to include them where possible.

Optimise for SEO

To make your content visible on search engines, you must optimise it for SEO. This is done by using relevant keywords, backlinks, headings, and an enticing Call To Action (CTA).

Edit your work

Ensure that you proofread your work before publishing. Content with misspellings and grammatical errors can cause a drop in rankings and make you look less authoritative, so ensure that you use tools such as Grammarly to polish your work.

If you need help creating content for your digital marketing strategy, contact us today to speak to our team of experts.

What is Web Design All About?

There are well over 1.7 billion websites in the world, and organisations of all types and sizes need one. Yet, there are still many myths and misunderstandings about them, alongside too much money wasted on sites that perform badly. So, what is web design all about?

Looks aren’t everything

It’s important to stress that the word ‘design’ in this context means a great deal more than simply aesthetics. Yes, an attractive website is important. It’s part of something called your User Interface, which includes making your brand obvious and attractive on every page.

However, good website design involves creating strong website performance too, the sort of architectural factors that ensure you get a good return on your investment.

What skills are needed for effective web design?

The above point is why so many DIY websites fail to generate sales or even to attract enough page visitors.

A website design company goes beyond appearances, as it knows how to:

  • Pin down business goals
  • Identify target customers
  • Research competitor activities
  • Innovate on graphical content
  • Build vital functions, such as search options
  • Streamline load speeds and navigation
  • Find relevant plug-ins
  • Make pages more ‘searchable’
  • Create user-centric web pages

What is meant by user-centric web design?

Some of the best website designs ‘on paper’ fail to hold on to their target customers, such as a website that’s stunning on large screens, but fiddly to use on smartphones, alienating younger users instantly.

User-centric design links to another commonly used term in website design; user experience or UX. Put simply, things like SEO and online ads are a waste of money if you leak leads from your web pages. The best website management company will provide you with strong UX and a web design that converts leads seamlessly and consistently by matching user expectations, preferences and behaviours.

Constant evaluation

When considering, ‘What is web design all about?’, it’s also important to understand it’s not a quick fix for business success.

The best website designs are constantly assessed and improved. This is another reason DIY websites fail, and why website hosting and management services are so invaluable. They provide you with proactive and creative help to keep your website relevant and successful.

Web design Gloucestershire

Real Internet offers affordable, adaptable web designs that are about performance as well as aesthetics, so contact us today to learn more.

What is User Experience in Web Design?

Your business website is a digital portfolio that tells your target audience more about your company and your products/services while persuading them to take action. However, to achieve this, you need to provide customers with the best user experience so that they can do repeat business with you and recommend you to friends and family.

But, what exactly is user experience?

User experience can be defined as any interaction a user makes with a certain business and its products/services. It includes everything from how a user feels to what they see and hear and their emotional reactions.

What is user experience in web design?

In web design, user experience focuses on practices that make a website easy to use and appealing to consumers. A good user experience in web design means that:

• Your customer visited your site
• They scrolled through the different web pages
• They understood what your site is all about and what you sell
• They got what they wanted and took action, e.g., contacted you or made a purchase

Many factors influence a user’s experience with your website, but the main ones include:

• Usability: Is your site easy to use and navigate?
• Value: Does your site’s content/service/product make the time spent on it worthwhile?
• Credible: Does your brand build customer trust, belief and loyalty?
• Usefulness: Does your site satisfy visitor needs and requirements?
• Desirable: Does your website evoke or create an emotional reaction with the end-user?
• Accessible: How easily accessible is your website?

Achieving all these aspects might seem challenging, but it’s not impossible. Working with an experienced web developer or designer will help you improve your website, which improves user experience.

Importance of improving your website’s user experience

User experience is vital in web design as it significantly affects conversion rates. For example, if visitors find your website difficult to use and navigate, they’ll log off within a few minutes and find another site to purchase from.

Similarly, if your website looks outdated and functions poorly, visitors are less likely to purchase from it. Ultimately, if you want to improve your conversion rates, ensure you’re offering the best user experience.

Get in touch with us today for affordable, and adaptable web design services.

How Digital Marketing Helps to Grow Business

Digital marketing has helped companies take off since the 1990s. But as technology has vastly improved, many wonder if it is worth taking your organisation online in today’s saturated world.

Here’s why digital marketing is still as important as ever for growing your business…

Digital marketing helps builds your brand name

Creating digital content, such as social media posts, blogs and videos, gives customers an insight into your venture. Companies that blog gain more leads as it helps to build trust and knowledge around your business. Opening up your brand’s personality offers transparency and expertise, and a customer will be willing to spend their money knowing they are getting a reputable service.

You can reach customers worldwide

Content creation will increase your chances of ranking higher in searches by 434% and open you up to a new realm of consumers. Traditional marketing could help your company by letting people in your local area know you exist, the internet will let the whole world know about your products!

A comment on Twitter or a video on TikTok has the chance to go viral with little effort and money. It will reach people across the globe without having to change your tactics to cater to different regions.

Target your ideal customer

While reaching millions of people across the world sounds fantastic, you know who your products and services are best catered towards. Unlike traditional mediums, marketing your services online will supply the information you need to understand your target demographics and where to find them.

By generating a consistent flow of targeted customers, you will be able to see what efforts are working best and save time and money in the process.

To market your business today, you only need a reliable website management system to get started. Sticking to a consistent digital marketing strategy will get your brand name travelling and customers to your website within a few clicks.

Contact our team today for digital marketing services you can rely on.

What is the Golden Ratio in Web Design?

While not everyone may have heard of the golden ratio, it’s actually a mathematical theory that dates back over 4,000 years. Invented by the Ancient Greeks, the golden ratio is all about achieving aesthetic harmony and balance. So, how does it work with regards to web design?

Golden ratio explained

The golden ratio is a theory that uses maths to determine how different elements can be placed together to create a harmonious look and feel. It’s by no means a new concept and has been used in the construction of many famous buildings, in nature and music, as well as by renowned artists such as Salvador Dali and Leonardo Da Vinci.

The theory states that the different sized elements used to create something should equal 1:1.618. This is often represented by spiral shapes and goes by the formula A/B = (A+B)/A = 1.618. So, if length A is equal to 100 px, then length B would be 161.80 px.

You first need to work out the length of the smallest element and then multiply this by 1.618 to achieve the ideal length of the bigger element. This could relate to images on a page, artwork, photography, as well as all other areas of design.

Golden ratio in web design

One of the major characteristics of effective design is a clear user interface. All the elements of the website need to be well-balanced and placed so that users can easily understand the information on the screen and interact without any effort.

A website design company will make use of the principles of the golden ratio theory to understand how different design elements are best placed on a screen to enhance the user experience. This will include considering small elements such as icons, buttons, and logos to larger elements like images and text.

By using the golden ratio theory, a web developer can ensure that all the elements are in proportion to each other, are harmoniously balanced, organised, and easy to read, without looking out of place.

These designs just look right. Images, blocks of text, sidebars, buttons, etc can be placed in golden rectangles that form a “perfect” design. This makes visitors feel comfortable viewing the website because it, sub-consciously, reminds them of familiar works of art and, particularly, nature.

If you’re looking for a web design company that builds aesthetically pleasing results, contact us today.

What is Meant by Web Page Design?

Websites are integral to the effective and successful operation of a business, but when it comes to putting a website together, what does web page design mean exactly?

Web page design explained

When a web design company creates a website, it needs to consider the functions and goals of the site, as well as the target audience. This information is used to decide how to put each page together, and how each page will contribute to the look and feel of the entire website.

Each page will be designed with a focus on aspects such as appearance, layout, choice of colours, text, and fonts, using specific design software or templates. Special attention will be paid to making sure that the brand elements of a company are included on each page, whether that’s on a home page, an about us page or a contact page.

When designing a web page, it’s not just how information is put together that matters. Designers will also make sure that the white or empty space on the page allows the rest of the elements to easily flow together to enhance the user experience.

Page design

Web designers have a choice of various software and design templates they can use when putting a website together, and which one they choose often depends on what the site or pages are intended to achieve. E-commerce pages may need a different design structure than a simple information page, for instance, while a contact page will need a form layout, including buttons and a drop-down menu.

Some pages of a website can, however, be designed using the same template, so that their background, menus, and header images all look identical on each page. Each page may then be given its own specific design elements to differentiate it from the other pages.

User-friendly design

In order to create a successful web page design, a website management company will need to ensure that users can view the site on all different types of devices, including desktop computers and smartphones.

Web pages will be designed for use on different devices using either adaptive or responsive design. In adaptive design, web pages are designed in fixed layouts that match different screen sizes, while page content moves dynamically to suit the screen size in responsive design.

If you’re looking for effective web design services to create a web page design for your site, get in touch with us today.

Is Web Development Part of Digital Marketing?

By now, most business owners know what digital marketing is in general. For those who are unsure, digital marketing is marketing your company online via digital channels. Although it sounds simple to grasp, the individual parts which make up online marketing can sometimes be less clear.

In this blog, we’ll be taking a look at whether web development can be classed as part of marketing via digital channels.

Can web development be included in digital marketing?

The simple answer is that web development is part of digital marketing. This is because any website you develop exists online in a digital format and has a direct impact on how your business is perceived. Even if you do not use the site you develop in marketing campaigns per se, it can still be the first place people interact with you online and can help you to attract new customers.

In addition, a website that has been expertly built can be a valuable marketing tool for showing consumers you are a professional company. When people use your site and see you have invested resources into its core functionality, they will view you in a more positive light.

Web development takes the basic design of a site and brings it to life for consumers with scripts, dynamic content and coding.

Web development is key for SEO

It is not just the impact on brand image and showcasing your business online which makes web development essential for digital marketing. The functionality of your website also has an impact on SEO.

Search engines will take into account how well your website functions, how easy it is to navigate and how long it takes for pages to load. By getting the development of your website right, you can improve your SEO and move your website up to the top of search engine results pages.

At Real Internet, we know how important expertly built and developed websites are for digital marketing. Based in Wotton-Under-Edge, our affordable web development services help clients get the functioning, agile websites they need.

Get in touch today for more details.

 

What is Adaptive Web Design?

Adaptive web design allows users to view a website on multiple devices, but what does this involve and how does this differ from other types of web design?

Adaptive web design explained

First coined by web developer Aaron Gustafson back in 2011, adaptive web design is, essentially, a way of allowing a website to be viewed across multiple devices. More of us now use a range of devices to view web pages, with smartphones now trumping desktop computers in terms of use, and web design services have had to change to accommodate the different ways we look and search online.

Adaptive web design has become one of the leading solutions used for browsing on different devices. It involves the creation of different web layouts that are fixed, and which can be adapted to suit various sizes of screen. Therefore, instead of having a single, static page that looks similar across all devices, with adaptive web design you get a number of web page versions that fit a particular device.

This means that a website design company might develop different designs for various screen widths to suit mobile phones, laptops, desktop PCs and tablets.

Benefits of adaptive web design

A web design company may choose an adaptive design because it offers a number of different benefits. Since it is designed for various resolution sizes, it is considered relevant and specific to a user’s needs. It also delivers faster loading speeds, particularly compared to other types of design.

Isn’t it the same as responsive design?

If you’ve heard of adaptive web design, then chances are you’ve probably heard of responsive design, too. These phrases are often used interchangeably, and many people assume they are much the same thing. However, there are subtle variations between the two. While adaptive design consists of different layouts, there’s only one in responsive design, which responsively adjusts to fit the user’s screen. It is the browser window that decides on the layout with responsive design, while the back-end, as opposed to the browser or user, determines the layout in adaptive design. The server selects the correct layout according to factors such as operating system and device type.

Find out more about adaptive design for your website, by contacting our expert website team today.

What is a Sitemap in Web Design?

A sitemap is one of the most crucial aspects associated with developing and designing a website, but what is it exactly and why is it so essential to creating an effective, user-friendly site?

Sitemaps explained

A sitemap is akin to a blueprint or road map for a website. It’s a visual representation created by a web developer to detail the layout of a website and its contents before it gets produced.

Usually drawn on a large piece of paper, a sitemap consists of boxes to represent each web page, set out in a hierarchy, with the most important at the top. The boxes for each page will detail what content will be included, with arrows to show how each page connects to each other.

A web design company will also list on the sitemap what the goals and functions of the website will be, so close collaboration between the website management company and the client is key to creating a successful sitemap, and, therefore, an effective website.

Easier collaboration

Since there are often lots of parties involved with creating a website, including the client, developer, designer, web hosting company and, possibly, an account manager, having a sitemap that everyone agrees on before the website is created ensures it can be developed smoothly and seamlessly, with fewer problems along the way.

By creating a website’s layout on paper before it gets put together for real, the website design company can make sure each part of the site will flow together and function effectively so that no costly or time-consuming changes would need to be made once the site is in the actual design and development stages

Improved user-experience

A sitemap also provides benefits for anyone visiting a website, as it allows a user to see how the pages are organised in a hierarchical structure, to enable easy navigation and an improved user experience. Since the sitemap includes details of what will be included on the website, it also ensures there’s no room for any duplicate or superfluous content. This promotes a high-quality website that will be favoured by search engines.

Indeed, search engines and web crawlers look at sitemaps when determining the ranking of a site, so it’s a good move to have an effective sitemap as part of your SEO strategies.

If you’re looking for effective web design services in the South West UK, contact us at Real Internet today.

What is a Web Design Company?

Having a top-class website is a must for digital marketing in the modern age. To create a great website, you’ll need to work with a reputable web design company, but what are they and what do they do?

What is a web design company?

In simple terms, a web design company is a company that designs and builds websites for businesses, public bodies, charities, and personal use. During your first consultation with a web design company, they will sit down and find out more about their client. They will also dig deeper into what the client needs their site to do, how they want it to look and what features they need on it. Once this consultation phase is complete, their team of expert web designers will build the site according to the client’s wishes.

Web hosting

Although designing and building websites is their prime service, many web design companies also offer web hosting services. This makes it convenient to find reliable hosting in the same place you have your website built.

In addition, some can bring existing WordPress sites into their hosting plans, even if you do not want a new site built. Some web design companies also specialise in areas such as graphic design and branding, which can be useful if you need help in sourcing the best marketing materials to stand out from competitors.

Why hire a web design company?

Some business owners may wonder why they should spend money hiring a web design company. After all, could you not save money by designing and building it yourself? While this is possible, it is likely that the site you end up with will almost certainly not be as responsive, stylish, and practical as one built by professional web designers.

Contact Real Internet today

At Real Internet, we have many years of experience in building websites that are not only feature-heavy and fast, but great to look at too. We also offer a range of additional services to clients in South West UK, from web hosting to graphic design and branding. Get in touch with us for more details.