What is a Web Design Company?

Having a top-class website is a must for digital marketing in the modern age. To create a great website, you’ll need to work with a reputable web design company, but what are they and what do they do?

What is a web design company?

In simple terms, a web design company is a company that designs and builds websites for businesses, public bodies, charities, and personal use. During your first consultation with a web design company, they will sit down and find out more about their client. They will also dig deeper into what the client needs their site to do, how they want it to look and what features they need on it. Once this consultation phase is complete, their team of expert web designers will build the site according to the client’s wishes.

Web hosting

Although designing and building websites is their prime service, many web design companies also offer web hosting services. This makes it convenient to find reliable hosting in the same place you have your website built.

In addition, some can bring existing WordPress sites into their hosting plans, even if you do not want a new site built. Some web design companies also specialise in areas such as graphic design and branding, which can be useful if you need help in sourcing the best marketing materials to stand out from competitors.

Why hire a web design company?

Some business owners may wonder why they should spend money hiring a web design company. After all, could you not save money by designing and building it yourself? While this is possible, it is likely that the site you end up with will almost certainly not be as responsive, stylish, and practical as one built by professional web designers.

Contact Real Internet today

At Real Internet, we have many years of experience in building websites that are not only feature-heavy and fast, but great to look at too. We also offer a range of additional services to clients in South West UK, from web hosting to graphic design and branding. Get in touch with us for more details.

 

 

How to implement a digital marketing strategy

Digital marketing is undoubtedly the future of marketing and advertising, but for it to be effective, you need a cohesive digital marketing strategy. It will help you identify your business’s unique selling points, and it will also help you communicate that message to your target audience through various digital channels. If you already have your digital marketing strategy in place, here are some tips on how to implement it to ensure that you get a high return on your investment.

Analyse your current marketing strategy

Before implementing your new digital marketing strategy, it is crucial that you go through the results of your current marketing efforts. You can use a variety of quantitative research methods to analyse the effects of your marketing campaigns. These tests should give you a quantifiable number of the people who acted upon your campaign. Doing this will give you a better understanding of your current customer, target customer, and the effectiveness of your marketing materials.

Curate a strong digital marketing team

To implement your digital marketing strategy flawlessly, you will need to work with a team of highly skilled individuals. Firstly, you will need to get a creative content creator to produce compelling digital campaigns for all your social media posts, blog posts, emails, etc. Secondly, you will need an analytics expert to research and analyse the effects of your current and future marketing efforts. They will help you see what methods are working for your business and which ones aren’t. Lastly, you will need a user experience expert who can evaluate users’ intentions and tailor your digital content to their needs.

Ensure that your landing pages can handle increased traffic

The goal of digital marketing is to increase traffic to your website. Therefore, you must consider where the increased traffic from your social media campaigns and online ads will lead to, to prevent your website from crashing. If you suspect that your web host will not be able to cope with the influx of new users, contact them to devise a carefully measured preventative strategy.

If you need help creating and implementing a digital marketing strategy for your business, please contact us today.

We offer the complete package – website design and development, website hosting, graphic design, and technical support.

 

 

 

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Who We Are at Real Internet

We are Real Internet, a website design company based in Wotton-Under-Edge in Gloucestershire. Real Internet offers a wide range of services at an affordable price for all types of customer.

In the past, we have provided website design support for all kinds of companies and individuals, including but not limited to hair and beauty salons, legal advisors, boat builders and financial experts.

With an affordable service and an excellent relationship with every customer, you can be assured that we are always happy to help no matter how big or small your enquiry may be.

Real Internet provides support for a range of clients across the South West of the United Kingdom, including the Gloucestershire and Bristol areas.

Website Design

As a company, we are passionate about designing attractive, responsive, and practical websites that meet the needs of our clients. Building websites using the popular Content Management System of WordPress, Real Internet utilises a range of plug-ins to make sure that each website is bespoke to the client.

At Real Internet, we make sure that every step of the web design process is covered. From the very first moment, we look after the initial design and build of your website. We also offer monthly maintenance packages so that you and your business know we can deal with any issues that may come up.

Website Hosting

The services provided by Real Internet do not stop simply at web design and development. Our team of tech engineers can help install your website to our hosting service – providing a high-speed online service that is managed on dedicated servers to make sure that you are fully protected from potential hacking attempts and data loss. This means that even if you are not looking for a new website, you can take advantage of our wide range of services.

Graphic Design

As well as web design, we also specialise in brand development and graphic design, providing designs and sourcing marketing material to help your business stand out among the competition.

If you would like to know more, do not hesitate to get in touch by clicking here

How to choose a website design company

With the world increasingly running in the online sphere – particularly considering the COVID-19 pandemic – now is the perfect time to update your website with a fresh new design or create one if you’ve yet to dip your toes into the digital world. But how do you choose a great website design company?

Start with some basic research

Before you do anything else, run an online search for local web design companies near you. Working with someone local has a lot of advantages, the biggest one being accessibility. Ask your professional peers for recommendations and the names of companies they have used and were happy with. Snoop at your favourite websites and see who built them (there’s usually a link in the footer).

Check out their own websites

Once you’ve made a list of possibilities, start looking at them all a little more closely. Look at each company’s own website. What a web design agency creates for their own company is a good indication of their capabilities, style, and technical expertise. How do you like the look and feel of their site? How responsive is it? Does it have a modern, up-to-date design? Does it employ all the latest technologies?

Try not to get bogged down in looking at whether you like the specific design. After all, you have your own brand and style. What you’re looking for is whether the website presents the design agency well and reflects their brand and style (whether you like it or not).

A good web design agency will effectively take your vision and branding and create something perfectly in keeping with it. The most important elements for you to consider are whether their own site is up-to-date, highly functional, with a great user experience.

Read their blog

Content creation frequently goes together with web design. If you’re expecting the web design company you choose to create content as part of your new website, looking at their blog is a great way to gauge what to expect. Even if you already have all your own content, the blog will tell you two crucial things about the company: how good they are at keeping their website updated (absolutely vital), and how much they know about web design.

Their blog should highlight their expertise and demonstrate how much knowledge they have about their trade.

Look at their portfolio

Another great way to see exactly what you can expect from a company is to look at their design portfolio. Most web design agencies will feature at least some of their clients on their websites. They should detail the type of project it was, what skills were employed in its development, as well as some great visuals so you can see the result.

Other things to consider are whether they have examples of websites that are like the one you want to be created. Have they worked in your industry? Have they created the type of functionality you’re looking for? Are they used to building big sites with heavy traffic and still ensuring perfect functionality? Do they create bespoke designs that match individual brands or are they all quite ‘samey’?

Give them a call

Use the above to rule out any companies you don’t think will be a good fit and, once you have narrowed it down to one or two possibilities, give them a call. You will usually know quite quickly from speaking to them directly the kind of rapport and service you can expect.

Here, at Real Internet, we are passionate about designing websites that work for customers and are practical, responsive, and attractive. With our vast WordPress experience, Real Internet can build websites and incorporate plugins to give you all the options you need. We can also import your WordPress website directly into our own hosting. We use high-speed, dedicated, and secure servers. Our clients are fully protected from hacking attempts and data loss.

We offer the full web design process, from initial design to the build and publishing online. We also provide monthly maintenance packages, giving you and your business a complete end-to-end website service. Trust Real Internet for all your web design needs.

Contact us today to find out more about how we can help you to create an effective web presence for your business.

 

How much does website hosting cost?

Website hosting is an essential consideration for any business that wants to have a reliable and secure online presence.

With technology forming such an integral part of how shoppers engage and interact with businesses, an online presence is more important than ever. But how much is website hosting actually going to cost, and can you afford it?

How much to host a website: what determines the cost?

When working out web hosting costs, your web developer will first determine the actual requirements your business has. Every business has its own needs when it comes to hosting. If you are a sole trader who has just had a new website go live, for example, your requirements are going to be generally smaller, compared to an established multinational with thousands of new visitors every hour. This is the primary consideration when it comes to determining web hosting costs.

Most hosting companies now offer dedicated packages of different types, to cater to these various needs. This will often include your actual hosting, as well as some other essential services such as ongoing security updates and data backups. These are very important investments for the stability and security of your website, so be wary of simply choosing the cheapest package.

Can your business afford website hosting?

The simple answer is yes. Whatever kind of business you operate, whether you have employees or you’re a sole trader, and whether your business was established a week or a century ago – you can always afford a web hosting package.

Web hosting is a scalable investment, which means you pay relative to your requirements. The more you need, the more your package is going to cost. But your increased requirement is going to come off the back of your growing success. This means that your hosting service is always going to be a comfortably affordable proportion of your cash flow.

Make a key investment in your business today

A dependable, scalable, and secure web presence is essential for any business in today’s tech-dependant marketplace. That means you need web hosting you can trust. The good thing is that you can easily afford it.

Contact us at Real Internet today to learn more.

How to Choose a Good Web Design Company

Picking the right web design company isn’t only about looking at their previous work to see if they can create a beautiful website. There’s far more to consider than just aesthetics, and a good web designer knows this. But how do you find one that suits you?

Here are three questions to consider ensuring you get a great looking site, as well as the support and forethought needed to make it valuable, too.

Do they offer the whole package?

Website design is just one piece of the puzzle. There are also things like hosting, security, and maintenance to consider. This work needs people with expertise too, so if you don’t have someone on staff who can take it on, you’ll be stuck if something goes wrong.

If you hire a company that can work with you every step of the way, you’ll be in a much better position. For example, what happens if your site goes down?

If your company is on hand to help, they’ll have all the access they need, and prior knowledge of the site, to identify the problem and fix it quickly.

This dramatically reduces downtime, especially compared to hiring a new person. That would mean getting them up to speed, digging up your domain and hosting details, and getting them access so they can make a fix. By this point, a lot of damage will have already been done.

Are you on the same page?

This is a less technical issue, but just as essential. You need to know you can work with the web design company you aim to hire, and that, while they are the experts, they’ll take your considerations and knowledge of your industry onboard too.

This means having in-depth and structured conversations with the web design team before anything gets started. Be sure to know what you want, what your customers want, and your red lines you don’t want to cross. It will be clear very quickly if the company wants to work with you, rather than drag you along with what they want.

If you’re getting the sense your prospective company falls into the latter camp, it’ll be time to look elsewhere.

Do they know their SEO?

A beautiful website that converts well is only valuable if people actually visit it. For many companies, this means ranking for relevant search terms in Google. The process and actions to achieve this is called ‘search engine optimisation’, or SEO.

How a website is built plays a huge role in this. For example, if it’s slow and doesn’t work on mobile screens, Google is never going to rank it highly no matter how good the content you put on there is.

It is integral your website design company not only consider SEO but have expertise in it. Be sure to ask them about this, and to hear their exact approach for building your site to standards search engines favour.

A good area to ask about (but by no means the only one) is Google’s Core Web Vitals. Going live in May 2021, they will be a major influence on how Google ranks websites. If your company has never heard them, this should sound alarm bells.

Here at Real Internet, we take the time to talk to you about, not only what you want, but what you need as well. Contact us to discuss how we can work with you to create a website that brings in visitors and converts them to paying customers.

Who Hosts this Website? How do I find out?

At Real Internet, we are passionate about creating vibrant websites that show your business at its best. We can also help you with your existing website, and one issue we often encounter is a client asking, “who hosts this website?” closely followed by “how do I find out?”. There are a few ways to discover this, so we’ve put together this blog post to help you.

Follow the money

Often the simplest way is to find out where your bills for website hosting are headed – your accounts department should be able to tell you. You may find that your website hosting is part of your internet company, so your website host may be your telephone company or internet service provider.

Online tools

You can use online tools to help you find out who’s hosting your website. These will give you lots of information about the IP address, netblock owner and server technology, as well as information about domain name registration and server technology.

Running one of these checks also gives you details of administration teams and tech guys, so you can get in touch to confirm if this is where your website is hosted.

What happens when you find out who the host is?

When you know who to contact, give them a call and tell them who you are and what you need. You will probably have to prove that you are who you say you are and that you are part of the company that the website belongs to. If you are not asked about this, it shows an alarming lack of security.

Need more help?

If you need more help finding the answer to the question “who hosts this website?”, just get in touch with our team. At Real Internet, we’re experts in website hosting, website design and build, and provide monthly maintenance packages so your website is always performing at its best. We can help you every step of the way, so you can look forward to having a website that really works for your business.

 

Where is My Website Hosted and Why is it Important to Know?

Whether you’re building a website from scratch or improving an existing site, at Real Internet we understand that there are aspects of running a website that can be a little baffling. One of the biggest sources of confusion is website owners asking the question “where is my website hosted?”, so we’ve put together this article to help you unravel some of the mysteries.

When does it matter where your website is hosted?

1. If your host is causing your pages to load slowly

Slow loading pages impact SEO. You’ll be troubled by this if you’ve been lured into shared hosting options by what looks like a bargain price. This type of issue causes irritation for your customers and impacts your SEO ranking – costing you money. Using a dedicated web host like the ones provided here at Real Internet means happy customers and the type of page ranking you dream of. By choosing a UK based hosting package that is designed for your framework, you can be sure you offer the absolute best load speeds and customer experience.

2. When security is a prime consideration

Security is another big consideration when it comes to knowing where your website is hosted. If your website is hosted in an unsecured environment, then you could receive a low security ranking which can be disastrous for your reputation and SEO. That’s why we recommend taking steps to be sure that where your website is hosted is with a provider using high-security data centres with anti-hack protocols.

3. To avoid excess downtime

Again, the cheapest doesn’t always mean best. Cheap plans are usually for hosting on shared servers, which can put a strain on your bandwidth. This means poor performance, and could cause a lot of downtime, especially if you have a site with a lot of responsive elements or images. Hosting on dedicated servers can ensure maximum uptime and security.

Still confused?

We hope we’ve helped you get to grips with some of the reasons it’s so important to know the answer to the question where your website is hosted. If you’re still baffled just contact our team here at Real Internet. We offer UK website hosting, web design and builds for maximum efficiency and peace of mind. We can even import from existing sites like WordPress, so all your carefully created content is still there, but with the benefit of expert hosting and regular maintenance to keep everything running at its absolute best.

Our team are ready for your toughest questions so just give us a call or drop us an email.

 

website-report

Monthly Website Reports

Today, we are talking about the Monthly Website Reports we issue to all our clients. We send these out at the beginning of the month for the previous month. So, at the beginning of November, we sent out October’s Report. 

We will go through the Report page by page.

Overview

The Overview page shows a breakdown of everything that’s in the Report. Thus, the number of updates completed, the uptime of the website, the analytics, the security issues, the performance, and any keywords we are tracking for SEO (Search Engine Optimization).

Updates

The next page is a summary of the updates that we have completed over the previous month. It will show the plugins that have been updated, the theme updates etc.

For example, on the Real Internet Website Report for last month, the updraft plugin was updated, and the theme we use was updated. What is updated will vary on how many plugins are on your website, and the theme used to create it. There can be several updates each month, it just depends on what the developers send out to us.

The purpose of the updates is to make sure that our sites are running on the most secure versions, which protects our servers and customers’ websites/details from hacking attempts and to make sure that the sites are running smoothly and responsively.

As the sites are hosted on shared servers, a hacking attempt on a site that hasn’t been updated can put the other sites at risk. 

Optimization

The Optimization page shows what has been cleaned from the database. For example, spam comments, revisions, etc. The database is where all the information about your website is stored. It needs to be kept as optimized as possible to ensure that your website is looking good and performing well at all times.

Uptime

After that comes the Uptime statistics. As stated, this shows how long your website has been up on the internet live and functioning. Sometimes there can be a few glitches where it could go off for a couple of seconds and then come straight back up. These are just one of those things that happen in the wonderful world of technology. If we notice that a site has been down for more than five minutes, then we will investigate and sort it out.

One of the things that can cause a website to be down is if the security certificate is not up to date. These must be attached to your website, Google likes them and they show your site is secure to visitors. Therefore, we make sure they are up to date and active. All our websites should have a security certificate attached but, if you don’t have one, please let us know and we will install one.

Analytics

The next page is the Analytics page. It starts with an overview of the amount of traffic to your website broken down into sessions, pageviews and session duration. Analytics are measured using IP addresses, which is the unique address attached to a particular computer. When somebody, attached to an IP address, goes onto your website and how long they stay is a session.

You can see how many pages per session a visitor has looked at, and you can see how quickly they might leave your website if they don’t like it, for whatever reason. It also shows where the visitor has come from. For example, organic searches are when somebody has gone on to Google and put it in a specific search term. In our case, it would be website designers in Gloucestershire.

Following that is a breakdown of the figures where visitors came from, how long they stayed on each page, what they searched for to find your website and the countries they are based in. You will be surprised at the amount of traffic that comes from overseas! 

Security

Next, we come on to the Security page. For the Real Internet Website Report last month, we completed a total of six security checks. This shows any malware or any vulnerabilities that could be on the site, anything that would cause us concern e.g. whether hackers are trying to access the site.

Performance

The Performance page shows the number of performance checks we have completed on the website. We measure the PageSpeed and the YSlow grade that, together, indicate how well a website is performing.

The PageSpeed grade is the overall analysis of the performance of a page on both mobile and desktop devices. Several factors can affect the page speed, one of these is the number of images you have on your website. An image-heavy website will be slower to load than one that doesn’t have many images. But we can optimise the images to make sure that they load as quickly as possible.

As you can imagine, the better the score, the more you can assume your site is in good shape, and a good score is a fair in indicator of the wellbeing of your site in the eyes of Google.

The YSlow grade is defined by crawling your website and comparing it against a preset list of rules. A website is then scored against these rules and given an overall score based on the average. Each of the rules has a different weighting. Some rules have a bigger influence on your overall score than others.

Just like most scores, a higher score is better. But you don’t need to stress too much about having a perfect YSlow score. However, you do still want to improve your score as much as possible within reason, as improving your score would generally mean an increase in performance. If you would like to talk through your scores with us, then please do give us a ring we’re more than happy to help and make some suggestions on how we can improve the speed of your site and the overall important performance. 

SEO

The next page we come to is the SEO keywords we track. Now, you may not have as many keywords on your website, in which case, I suggest you have to think about this and what people may be searching for when they’re looking for whatever it is that you sell. We can then update your website to include those keywords. And again, this will improve your visibility on Google.

As well as monitoring keywords, we can also show the top four competitors you have for the same keywords. This is useful to help you keep track of your competition, and again, help you become more visible on Google. Which is what we all want after all!

So, that’s a very quick run-through of our Monthly Website Reports. We hope you find the information useful. By comparing your Reports month by month, you will see where things are going up or going down. You can have a think about what did I do this month that made my website go up or equally, what did I do that made my website go down? If you need help with any of this or you just have some questions, please give us a call or email us at support@realinternet.co.uk. We are more than happy to talk to you about this, the Reports or your website in general. We are here to help.

Why You Need a Web Hosting Service

Website hosting is, essentially, the way websites present themselves to the world. Every website has to be hosted, or it’s simply not visible.

Web hosting is one of the most fundamental parts of the online landscape – but because it’s such an essential and universal feature, a lot of people don’t really know about it, or what it is. As such, we’ve to put together a little explanation of what exactly web hosting is, and why you should choose a hosting service.

Web hosting is the storage of a website’s data on a server, allowing internet users to access your web address on their browser. A website consists of files and data, and those files need a place to be stored where they can be reliably called upon to present you with a webpage.

When you decide to use a website, do you think about where it comes from? Probably not, but it has to come from somewhere. This is where servers come in. A server is a computer or set of computers that are always running so that it can be called on at any time – and website files are stored on one of these. When a person tries to visit a webpage, their request is sent to the server, which produces the webpage you want.

However, not everyone who makes a website owns a server. After all, they might not have the money or technology necessary to keep a server running continuously. You need a web hosting service to provide the required technologies and expertise to ensure your website is viewed by customers online.

Hosting is a process whereby someone who owns a server provides space on it to those who need it – they ‘host’ the data for a website, so that it can run without incident. As such, by using a hosting service, someone can have their website files stored safely and keep their website functional without having the hassle of running their own server.

Different providers offer a range of options, from email accounts to FTP access and WordPress support, and they can help maximise your website’s potential. Let’s take a look at some practical reasons why a web hosting service is a worthwhile investment. There are many, but here are just a few.

Improving Website Responsiveness

Investing in a good website hosting service is the pathway to ensuring that your website is as responsive and reliable as possible – at all times of the day. Periods of peak traffic can easily crash a lesser server and render your website inaccessible, so it’s essential to work with a hosting service that can analyse your traffic patterns to provide optimal service.

Optimise your customer’s user experience with a fast website. Slow and sluggish load speeds can make your site look amateur and increase your bounce rate. With web hosting services, your website will have more bandwidth and RAM to optimise its performance.

Keeping Your Website as Secure as Possible

When you invest in a professional web hosting service, you’re also investing in their ongoing efforts to keep your website as secure as possible. Servers are often a prime target for hackers and DDOS attackers, who can seriously disrupt your business and cause real problems if they get access. A professional hosting provider will help keep your website safe from such attackers.

For search engine algorithms to see your website as trusted, you need to keep it secure. However, The Small Business Guide to Cyber Attacks published by Hiscox revealed that more than half (55%) of UK firms reported an attempted cyber-attack in 2019. If your website is one of those targeted, sites such as Google won’t trust your website, which means it won’t show up in search pages.

With a dedicated web hosting agency, you can ensure that your website’s firewall and antivirus software run smoothly, offering you protection from potential attacks.

Ensuring You’re Primed for Ongoing Business Growth

As your business grows, the demands you place on your hosting server will increase. You may need to store a broader and more comprehensive website, you may need to process more and more customer transactions, and your general traffic patterns may become busier. If your business is going to grow, you need a web hosting provider who will be able to facilitate your growing needs properly.

Regular Maintenance Reports

The best way to improve your website’s performance is through accurate data and analytics. At Real Internet, we provide a monthly report on your website’s analytics, security, and performance so you can see any improvements we’ve made through updates.

Additionally, our analytics will demonstrate how your website is performing with users, with statistics such as page views and session durations. Plus, with our digital marketing services, you can maximise traffic with targeted strategies to areas with the highest referral rates. This information will help you decide when your website needs updating.

An Investment That Every Business Can Afford

These are just a few of the many reasons why all businesses should invest in professional web hosting services. The flexible nature of those services means they are affordable for all businesses. Whether you’re a multinational corporation or you’re a sole trader who has recently started your business, there’s a web hosting package for you.

If you’re looking for website hosting, web services, or website design, then we are here to help. We work with clients across the South West, UK, and offer an end-to-end service from web design to digital marketing.

We design and produce websites that are perfectly suited to our clients’ needs, and we offer hosting on servers that are secure and rigorously maintained. As such, from the start of the creation process to the very end, Real Internet can help you build a website that works for you.

For more information, get in touch with our team today.