Why You Need a Web Hosting Service

Website hosting is, essentially, the way websites present themselves to the world. Every website has to be hosted, or it’s simply not visible.

Web hosting is one of the most fundamental parts of the online landscape – but because it’s such an essential and universal feature, a lot of people don’t really know about it, or what it is. As such, we’ve to put together a little explanation of what exactly web hosting is, and why you should choose a hosting service.

Web hosting is the storage of a website’s data on a server, allowing internet users to access your web address on their browser. A website consists of files and data, and those files need a place to be stored where they can be reliably called upon to present you with a webpage.

When you decide to use a website, do you think about where it comes from? Probably not, but it has to come from somewhere. This is where servers come in. A server is a computer or set of computers that are always running so that it can be called on at any time – and website files are stored on one of these. When a person tries to visit a webpage, their request is sent to the server, which produces the webpage you want.

However, not everyone who makes a website owns a server. After all, they might not have the money or technology necessary to keep a server running continuously. You need a web hosting service to provide the required technologies and expertise to ensure your website is viewed by customers online.

Hosting is a process whereby someone who owns a server provides space on it to those who need it – they ‘host’ the data for a website, so that it can run without incident. As such, by using a hosting service, someone can have their website files stored safely and keep their website functional without having the hassle of running their own server.

Different providers offer a range of options, from email accounts to FTP access and WordPress support, and they can help maximise your website’s potential. Let’s take a look at some practical reasons why a web hosting service is a worthwhile investment. There are many, but here are just a few.

Improving Website Responsiveness

Investing in a good website hosting service is the pathway to ensuring that your website is as responsive and reliable as possible – at all times of the day. Periods of peak traffic can easily crash a lesser server and render your website inaccessible, so it’s essential to work with a hosting service that can analyse your traffic patterns to provide optimal service.

Optimise your customer’s user experience with a fast website. Slow and sluggish load speeds can make your site look amateur and increase your bounce rate. With web hosting services, your website will have more bandwidth and RAM to optimise its performance.

Keeping Your Website as Secure as Possible

When you invest in a professional web hosting service, you’re also investing in their ongoing efforts to keep your website as secure as possible. Servers are often a prime target for hackers and DDOS attackers, who can seriously disrupt your business and cause real problems if they get access. A professional hosting provider will help keep your website safe from such attackers.

For search engine algorithms to see your website as trusted, you need to keep it secure. However, The Small Business Guide to Cyber Attacks published by Hiscox revealed that more than half (55%) of UK firms reported an attempted cyber-attack in 2019. If your website is one of those targeted, sites such as Google won’t trust your website, which means it won’t show up in search pages.

With a dedicated web hosting agency, you can ensure that your website’s firewall and antivirus software run smoothly, offering you protection from potential attacks.

Ensuring You’re Primed for Ongoing Business Growth

As your business grows, the demands you place on your hosting server will increase. You may need to store a broader and more comprehensive website, you may need to process more and more customer transactions, and your general traffic patterns may become busier. If your business is going to grow, you need a web hosting provider who will be able to facilitate your growing needs properly.

Regular Maintenance Reports

The best way to improve your website’s performance is through accurate data and analytics. At Real Internet, we provide a monthly report on your website’s analytics, security, and performance so you can see any improvements we’ve made through updates.

Additionally, our analytics will demonstrate how your website is performing with users, with statistics such as page views and session durations. Plus, with our digital marketing services, you can maximise traffic with targeted strategies to areas with the highest referral rates. This information will help you decide when your website needs updating.

An Investment That Every Business Can Afford

These are just a few of the many reasons why all businesses should invest in professional web hosting services. The flexible nature of those services means they are affordable for all businesses. Whether you’re a multinational corporation or you’re a sole trader who has recently started your business, there’s a web hosting package for you.

If you’re looking for website hosting, web services, or website design, then we are here to help. We work with clients across the South West, UK, and offer an end-to-end service from web design to digital marketing.

We design and produce websites that are perfectly suited to our clients’ needs, and we offer hosting on servers that are secure and rigorously maintained. As such, from the start of the creation process to the very end, Real Internet can help you build a website that works for you.

For more information, get in touch with our team today.

WordPress 5.5 “Eckstine” Development Update

WordPress 5.5 “Eckstine” upgrade was released on 11th August. The upgrade improves three main areas of WordPress websites: speed, security, and search.

Speed

Posts and images will load faster, thanks to lazy-loaded images. This means that images wait to load until they scroll into view – lazy loading.

On mobile devices, lazy loading stops browsers from loading files meant for other devices, resulting in reduced data consumption and battery life is not used up so quickly.

Search

WordPress sites already work well with search engines, now WordPress 5.5 includes an XML sitemap that helps search engines find your important pages much faster.

This means more people finding your site more quickly, giving you more time to engage and convert to paying customers.

Security

It is now possible to choose to update all plugins and themes automatically or just pick a few. This means you always know your site is running the latest versions.

Auto-updates can be turned on or off for each installed plugin or theme. Manually updating is now easier too by uploading a ZIP file.

What do you have to do?

Nothing! If your website is hosted and maintained by us, we will install WordPress 5.5 and fix any compatibility issues that may come up.

Investing in quality web hosting

Installing upgrades is one of the best reasons to invest in our hosting and maintenance packages, we do all the work so you don’t need to think about it.

A great website is worthless if it’s insecure and unresponsive to browse. Web hosting is the backbone of your business’ online presence and the very thing that ensures your website can be seen by the world.

Learn more about how affordable quality web hosting can be by contacting Real Internet for a quote today.

What is website hosting, and what do you need to know about it?

Website hosting is one of the most important web services you will need to consider as a business. At Real Internet, we offer a range of hosting packages tailored to our clients’ needs. But before you know which package is going to be best for you, you need to know the basics of hosting.

What actually is hosting?

Web hosting is, quite simply, where your website is stored. Our hosting service means your website and all associated files and services are stored on one of our servers. When users connect to your website, they connect to our server that it is hosted on, which allows them to browse it.

The important elements of hosting for you

If your website is going to be hosted, what do you need to consider?

The first is the speed and reliability of the server your website is going to be hosted on. Your website must remain fast and responsive to navigate, even during periods of heavy traffic. If not managed properly, the server can become overloaded, which can lead it to become sluggish or even crash entirely.

The second thing you need to think about is security. Your whole website is stored on the “hosting server”, so you need to be assured that the server itself is safe and that your website is going to be secure while stored there. At Real Internet, we take great measures to ensure our hosting servers are as secure as possible.

Data loss prevention is the third consideration you need to make. If there is an issue, you need to have access to a backup of your website and all necessary files/data to continue operating. A properly managed web hosting service will also contain provisions to help protect your website against data loss.

Investing in quality web hosting

A great website is worthless if it’s insecure and unresponsive to browse. Web hosting is the backbone of your business’ online presence and the very thing that ensures your website can be seen by the world.

Learn more about how affordable quality web hosting can be by contacting Real Internet for a quote today.