Websites are integral to the effective and successful operation of a business, but when it comes to putting a website together, what does web page design mean exactly?
Web page design explained
When a web design company creates a website, it needs to consider the functions and goals of the site, as well as the target audience. This information is used to decide how to put each page together, and how each page will contribute to the look and feel of the entire website.
Each page will be designed with a focus on aspects such as appearance, layout, choice of colours, text, and fonts, using specific design software or templates. Special attention will be paid to making sure that the brand elements of a company are included on each page, whether that’s on a home page, an about us page or a contact page.
When designing a web page, it’s not just how information is put together that matters. Designers will also make sure that the white or empty space on the page allows the rest of the elements to easily flow together to enhance the user experience.
Web designers have a choice of various software and design templates they can use when putting a website together, and which one they choose often depends on what the site or pages are intended to achieve. E-commerce pages may need a different design structure than a simple information page, for instance, while a contact page will need a form layout, including buttons and a drop-down menu.
Some pages of a website can, however, be designed using the same template, so that their background, menus, and header images all look identical on each page. Each page may then be given its own specific design elements to differentiate it from the other pages.
In order to create a successful web page design, a website management company will need to ensure that users can view the site on all different types of devices, including desktop computers and smartphones.
Web pages will be designed for use on different devices using either adaptive or responsive design. In adaptive design, web pages are designed in fixed layouts that match different screen sizes, while page content moves dynamically to suit the screen size in responsive design.
If you’re looking for effective web design services to create a web page design for your site, get in touch with us today.