GOOGLE – the thing that we use most days, how does it work?

At Real Internet, we always like to keep up to date with the latest trends and algorithms. However, we also enjoy educating our clients as best we can. Google can be a minefield — search engine optimisation (SEO), analytics and lots more! 

Most people use Google for its search function; there are thousands of web pages of information found every time you search with a keyword or phrase.

But have you ever wondered why some web pages are listed higher than others? Before you even search, Google has information about web pages organised in their search index. The index is a vast library that holds more information than all the world’s libraries put together.

At Real Internet, we always recommend updating your website regularly. This is because website crawlers pay special attention to new sites and changes to existing sites.

Computer programs determine which sites to website crawl, how often, and how many pages to fetch from each site. The website crawling process begins with a list of web addresses from past crawls and sitemaps provided by website owners. As Google’s crawlers visit these websites, they use links on those sites to discover other pages.

When the crawlers find a web page, Google’s systems render the content of the page, just as a browser does. Google takes note of key signals, from website freshness to keywords. It then keeps track of it all in the search index. Did you know the Google search index contains hundreds of billions of web pages and is well over 100,000,000 gigabytes in size? When Google indexes each word on a website, they add it to all entries. Imagine how large the index in the back of a book would be for one website, let alone all the websites today!

Looking in the back of a book index to find what you need would be impossible on the world wide web without Google’s ranking systems. A series of algorithms make up the ranking systems, and they sort through hundreds of billions of web pages in the search index to find the best result for you in seconds. Hundreds of websites are published every second and content is constantly being indexed.

If you feel overwhelmed or in need of some jargon-free knowledge, please contact us today for a complimentary chat to see how we can help you.

The Real Internet Team

How Does Website Design Help Companies?

Your website is an integral part of your company’s online presence, and therefore, it must be designed right. Without proper website design, prospective leads will bounce off your site as soon as they land because of poor user experience. A beautifully designed website will benefit your audience and business, so here’s why you should invest in it.

Website design and brand image

Your website reflects your company’s brand. It is among the first things visitors look at when learning about your company, so it helps to form the vital first impression. The colours, images, and even fonts you use matter, so carefully think about what message you are trying to send.

It adds to your search engine optimisation (SEO) strategy

Your website design elements affect how you publish content on your website, and that affects how search engine spiders crawl your site. This is extremely important for visibility because it affects the ranking of your site on SERPs. Other than how content is published, a well-designed website makes the user experience so much more pleasant. Since user experience is integral to SEO, it helps your website rank higher on results pages.

It builds trust with your audience

Like we mentioned earlier, your website forms a long-lasting first impression. An outdated and poorly designed website speaks negatively about your company and may cause customers to view your company as unreliable. Therefore, it is important that you build trust with your audience by ensuring that your site is easy to navigate and always updated.

Good website design creates consistency

When building your brand, consistency is key. It helps your customers and audience recognise your brand easily so that they can choose you when they are ready to buy. Web designers help you create consistency across your website’s pages by maintaining the same layout, colours, fonts, etc.

Your competitors are doing it

Many companies now understand the value of web design and are using it to their advantage. By simply making their websites more appealing, they are attracting more leads. If you want to remain competitive, then you must also follow suit. Otherwise, you lose leads to your competition.

For more information about web design, contact us today.

 

 

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Who We Are at Real Internet

We are Real Internet, a website design company based in Wotton-Under-Edge in Gloucestershire. Real Internet offers a wide range of services at an affordable price for all types of customer.

In the past, we have provided website design support for all kinds of companies and individuals, including but not limited to hair and beauty salons, legal advisors, boat builders and financial experts.

With an affordable service and an excellent relationship with every customer, you can be assured that we are always happy to help no matter how big or small your enquiry may be.

Real Internet provides support for a range of clients across the South West of the United Kingdom, including the Gloucestershire and Bristol areas.

Website Design

As a company, we are passionate about designing attractive, responsive, and practical websites that meet the needs of our clients. Building websites using the popular Content Management System of WordPress, Real Internet utilises a range of plug-ins to make sure that each website is bespoke to the client.

At Real Internet, we make sure that every step of the web design process is covered. From the very first moment, we look after the initial design and build of your website. We also offer monthly maintenance packages so that you and your business know we can deal with any issues that may come up.

Website Hosting

The services provided by Real Internet do not stop simply at web design and development. Our team of tech engineers can help install your website to our hosting service – providing a high-speed online service that is managed on dedicated servers to make sure that you are fully protected from potential hacking attempts and data loss. This means that even if you are not looking for a new website, you can take advantage of our wide range of services.

Graphic Design

As well as web design, we also specialise in brand development and graphic design, providing designs and sourcing marketing material to help your business stand out among the competition.

If you would like to know more, do not hesitate to get in touch by clicking here

How much does website hosting cost?

Website hosting is an essential consideration for any business that wants to have a reliable and secure online presence.

With technology forming such an integral part of how shoppers engage and interact with businesses, an online presence is more important than ever. But how much is website hosting actually going to cost, and can you afford it?

How much to host a website: what determines the cost?

When working out web hosting costs, your web developer will first determine the actual requirements your business has. Every business has its own needs when it comes to hosting. If you are a sole trader who has just had a new website go live, for example, your requirements are going to be generally smaller, compared to an established multinational with thousands of new visitors every hour. This is the primary consideration when it comes to determining web hosting costs.

Most hosting companies now offer dedicated packages of different types, to cater to these various needs. This will often include your actual hosting, as well as some other essential services such as ongoing security updates and data backups. These are very important investments for the stability and security of your website, so be wary of simply choosing the cheapest package.

Can your business afford website hosting?

The simple answer is yes. Whatever kind of business you operate, whether you have employees or you’re a sole trader, and whether your business was established a week or a century ago – you can always afford a web hosting package.

Web hosting is a scalable investment, which means you pay relative to your requirements. The more you need, the more your package is going to cost. But your increased requirement is going to come off the back of your growing success. This means that your hosting service is always going to be a comfortably affordable proportion of your cash flow.

Make a key investment in your business today

A dependable, scalable, and secure web presence is essential for any business in today’s tech-dependant marketplace. That means you need web hosting you can trust. The good thing is that you can easily afford it.

Contact us at Real Internet today to learn more.

How do you define your target audience?

How do you approach your website design and digital marketing?

While some will simply create a website and hope for the best, there’s a better way. By first defining your target audience – a more specific, targeted group of people that you want to reach – you can increase the chances of a good return on marketing investment.

What is a target audience?

To define your target audience, you need to look at a variety of demographic factors to establish the type of people that are most likely to be interested in your product or service. These factors could include:

  • Age
  • Gender
  • Marital status/whether they have children
  • Income
  • Profession
  • Education level
  • Location

Once you have established the types of people that are most likely to buy from you, you can start to work on marketing campaigns and methods, and the best style of communications that speaks to your audience. You have to make the target market aware that this product or service exactly what they need or want.

How to define your target audience

Defining your target audience is all about research. There are several different ways to work out who your target audience is, and the methods you choose will vary from company to company. These could include:

  1. Analyse your existing customers. Do you know who they are and whether there are any commonalities? If you don’t currently have demographic information about your existing customer base, consider adding questions to newsletter sign up forms, or use analysis tools to look at your social media following to find out who they are.

  2. Conduct a review of your competitors. Do you know who your biggest business competitors are? The likelihood is that their customer base will be the same target audience as yours. Analyse any information you have about their customers to help you to define your target audience.

  3. Look at customer needs/pain points. Which needs or pain points does your product aim to address? If you’re providing virtual PA services, for example, you’ll be aiming to target the owners of small businesses that don’t have this function in-house.

You may well find that you have multiple target audiences – perhaps, different audiences for different products, or different potential audiences for the same product, depending on how it is used. That’s why it’s so vital that you do your research, ensuring that your audience is clearly defined to give you the best chance of success.

For all web design services that help you get results from your target audience, contact Real Internet today.

 

 

How to Choose a Good Web Design Company

Picking the right web design company isn’t only about looking at their previous work to see if they can create a beautiful website. There’s far more to consider than just aesthetics, and a good web designer knows this. But how do you find one that suits you?

Here are three questions to consider ensuring you get a great looking site, as well as the support and forethought needed to make it valuable, too.

Do they offer the whole package?

Website design is just one piece of the puzzle. There are also things like hosting, security, and maintenance to consider. This work needs people with expertise too, so if you don’t have someone on staff who can take it on, you’ll be stuck if something goes wrong.

If you hire a company that can work with you every step of the way, you’ll be in a much better position. For example, what happens if your site goes down?

If your company is on hand to help, they’ll have all the access they need, and prior knowledge of the site, to identify the problem and fix it quickly.

This dramatically reduces downtime, especially compared to hiring a new person. That would mean getting them up to speed, digging up your domain and hosting details, and getting them access so they can make a fix. By this point, a lot of damage will have already been done.

Are you on the same page?

This is a less technical issue, but just as essential. You need to know you can work with the web design company you aim to hire, and that, while they are the experts, they’ll take your considerations and knowledge of your industry onboard too.

This means having in-depth and structured conversations with the web design team before anything gets started. Be sure to know what you want, what your customers want, and your red lines you don’t want to cross. It will be clear very quickly if the company wants to work with you, rather than drag you along with what they want.

If you’re getting the sense your prospective company falls into the latter camp, it’ll be time to look elsewhere.

Do they know their SEO?

A beautiful website that converts well is only valuable if people actually visit it. For many companies, this means ranking for relevant search terms in Google. The process and actions to achieve this is called ‘search engine optimisation’, or SEO.

How a website is built plays a huge role in this. For example, if it’s slow and doesn’t work on mobile screens, Google is never going to rank it highly no matter how good the content you put on there is.

It is integral your website design company not only consider SEO but have expertise in it. Be sure to ask them about this, and to hear their exact approach for building your site to standards search engines favour.

A good area to ask about (but by no means the only one) is Google’s Core Web Vitals. Going live in May 2021, they will be a major influence on how Google ranks websites. If your company has never heard them, this should sound alarm bells.

Here at Real Internet, we take the time to talk to you about, not only what you want, but what you need as well. Contact us to discuss how we can work with you to create a website that brings in visitors and converts them to paying customers.

Who Hosts this Website? How do I find out?

At Real Internet, we are passionate about creating vibrant websites that show your business at its best. We can also help you with your existing website, and one issue we often encounter is a client asking, “who hosts this website?” closely followed by “how do I find out?”. There are a few ways to discover this, so we’ve put together this blog post to help you.

Follow the money

Often the simplest way is to find out where your bills for website hosting are headed – your accounts department should be able to tell you. You may find that your website hosting is part of your internet company, so your website host may be your telephone company or internet service provider.

Online tools

You can use online tools to help you find out who’s hosting your website. These will give you lots of information about the IP address, netblock owner and server technology, as well as information about domain name registration and server technology.

Running one of these checks also gives you details of administration teams and tech guys, so you can get in touch to confirm if this is where your website is hosted.

What happens when you find out who the host is?

When you know who to contact, give them a call and tell them who you are and what you need. You will probably have to prove that you are who you say you are and that you are part of the company that the website belongs to. If you are not asked about this, it shows an alarming lack of security.

Need more help?

If you need more help finding the answer to the question “who hosts this website?”, just get in touch with our team. At Real Internet, we’re experts in website hosting, website design and build, and provide monthly maintenance packages so your website is always performing at its best. We can help you every step of the way, so you can look forward to having a website that really works for your business.

 

Where is My Website Hosted and Why is it Important to Know?

Whether you’re building a website from scratch or improving an existing site, at Real Internet we understand that there are aspects of running a website that can be a little baffling. One of the biggest sources of confusion is website owners asking the question “where is my website hosted?”, so we’ve put together this article to help you unravel some of the mysteries.

When does it matter where your website is hosted?

1. If your host is causing your pages to load slowly

Slow loading pages impact SEO. You’ll be troubled by this if you’ve been lured into shared hosting options by what looks like a bargain price. This type of issue causes irritation for your customers and impacts your SEO ranking – costing you money. Using a dedicated web host like the ones provided here at Real Internet means happy customers and the type of page ranking you dream of. By choosing a UK based hosting package that is designed for your framework, you can be sure you offer the absolute best load speeds and customer experience.

2. When security is a prime consideration

Security is another big consideration when it comes to knowing where your website is hosted. If your website is hosted in an unsecured environment, then you could receive a low security ranking which can be disastrous for your reputation and SEO. That’s why we recommend taking steps to be sure that where your website is hosted is with a provider using high-security data centres with anti-hack protocols.

3. To avoid excess downtime

Again, the cheapest doesn’t always mean best. Cheap plans are usually for hosting on shared servers, which can put a strain on your bandwidth. This means poor performance, and could cause a lot of downtime, especially if you have a site with a lot of responsive elements or images. Hosting on dedicated servers can ensure maximum uptime and security.

Still confused?

We hope we’ve helped you get to grips with some of the reasons it’s so important to know the answer to the question where your website is hosted. If you’re still baffled just contact our team here at Real Internet. We offer UK website hosting, web design and builds for maximum efficiency and peace of mind. We can even import from existing sites like WordPress, so all your carefully created content is still there, but with the benefit of expert hosting and regular maintenance to keep everything running at its absolute best.

Our team are ready for your toughest questions so just give us a call or drop us an email.

 

HTML vs WordPress

What’s the difference between an HTML and a WordPress website?

All businesses know how crucial it is to have their own website in the modern world. Whether it is to help with your digital marketing plans or boost sales, a decent website is worth its weight in gold. This is not always an easy area to grasp, though, if web design is not your forte. One thing which confuses many people is the difference between an HTML and a WordPress site. But how do they differ?

HTML vs WordPress – the major difference

The first thing to know is that they are two entirely different things! HTML is a coding language which web developers use to create static web pages. WordPress, however, is a content management system. These systems allow users to create, edit and publish content online. As a result, they can also be used as a platform to develop effective websites.

But in what other key areas do these two differ?

WordPress is easier to use

If you use HTML to build your website, you will need to have learnt and become proficient at coding in this language first. Even if someone else builds the site in HTML for you, you will not be able to update or change it without coding experience. WordPress, on the other hand, requires no previous coding skills and is, therefore, much simpler to use. Even business owners with no specialist IT knowledge can use its intuitive interface to manage their site.

WordPress has multiple templates and plug-ins to use

An HTML website will have to be built from scratch, and the static web pages coded one by one. This is time-consuming and laborious – especially if you have to de-bug pages which do not work as intended! WordPress sites, on the other hand, come with multiple templates you can use. This not only makes the design process quicker and less costly, but it also gives business owners a wide choice of creative themes to use. WordPress also contains plug-ins which HTML does not. To make your HTML site more dynamic and feature-rich, you would have to code it all in manually. With a WordPress site, pre-configured and easy to install plug-ins make this much more straightforward.

WordPress sites can be quicker

All business owners know that responsive sites with fast load times are essential. Another advantage WordPress websites have is they are usually quicker than HTML ones. This means they will give a better user experience and people stick around on your site for longer.

Awesome web design around Gloucestershire and Bristol

If you need expert website design around Gloucestershire and Bristol, contact Real Internet on 01454 806570. We have many years of experience building lightning-fast, responsive websites which look amazing. Get in touch today for more details.

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Yate Outdoor Sports Complex Cafe Ordering System

As the COVID-19 crisis subsides, we’re all adjusting to life in the post-lockdown world, which means we have to find new ways of doing business. This is especially true in the hospitality industry. When a customer walks into your premises and orders a coffee and a sandwich, extra measures must be put in place to comply with social distancing and to keep you and them safe.

The Clubhouse at the Yate Outdoor Sports Complex needed a solution to be able to provide such extra safety measures. They wanted to automate their entire ordering system, from the customer choosing their food and drink through to the bar and kitchen staff preparing and delivering the items.

We implemented a WooCommerce solution for them, with some adjustments for their individual requirements.

YOSC Online Food and Beverage System

For a detailed walk-through how this process works, please take a moment to watch our instruction video here. But in summary, it looks like this:

• The customer accesses the menu from a QR code on the table or in the bar
• The customer then places their order by navigating the menu and choosing their food and drinks
• They are then taken to the checkout where they pay for their order
• In the bar or kitchen, staff are notified of a new order
• Staff fulfil the order.

No cash has changed hands. Social distancing has been observed. Business can continue, providing YOSC with an additional steady income stream. As a side-benefit, the Clubhouse can also keep a much tighter control on stock, reducing waste and cutting costs.

It’s taking time for all of us to get used to new ways of doing things. Whether you’re shopping in the high street or meeting friends for lunch, your world has changed. At Real Internet, we are doing our bit to help businesses find their way through this transition to a different way of living and working.

With our help, the YOSC Clubhouse is now keeping its staff and customers safe whilst still providing a great service.

YOSC are planning to extend the system to include all the bookings for their sports facilities.

The system we implemented could be used for a number of businesses where money changes hands for goods or services. For example, it would work in exactly the same way as we set up in YOSC for pubs, hotels or B&Bs. Hairdressers could add it to their online booking systems and could take full payment or a deposit before the customer’s appointment. It has the potential to be used in so many different ways, if you can think it we can do it!

We have also implemented online shopping systems for other websites where purchases are completed online.

If you would like us to do the same for you, please get in touch.