The White House, Newquay

Last week, we completed an upgrade and refresh of the website for The White House, Newquay. Their old website didn’t reflect the luxurious style of the hotel and now it promotes it in all its glory!

The White House Hotel is a beautiful period building ideally located in Newquay and a short walk to the bars, shops, restaurants, and the magnificent beaches of Newquay. It is the perfect destination for guests who wish to relax and unwind in beautiful surroundings while exploring the magnificent North Cornish coast. North-Cornwall-coast

The new owners have devoted lots of time and money upgrading the hotel over the past year and wanted the website to reflect the hotel’s focus on opulence, luxury, and timeless elegance.

We had several discussions with the owners about how they wanted the website to look and feel and produced a few options for them. After taking time to deliberate, they came back with the perfect choice to showcase the hotel and its gorgeous rooms.

The owners provided us with the copy content and plenty of images we could use for each room, as well as for the general facilities.

The opulent font we used for the page headings is the same as The White House uses on their business cards and other stationery, so it all ties in together and creates an overall brand impression. And the font we used for the body text is very neat which complements the heading text perfectly.

After many back-and-forth conversations deciding on the best images and placing of the text, we finished the new website, and it went live last week.

As a team, we are pleased with how it looks and, more importantly, the owners extremely happy with the end result.

If you have a website that’s looking a bit tired and in need of a refresh, or if you need a completely new website built for you, please contact the Real Internet team.

What is a Persona in Digital Marketing

A persona in digital marketing is a fictional representation of your target customer based on market research and actual data from your existing customers. These characters have illustrative pictures and fictional names that help make them tangible to marketers. When creating personas, marketers go beyond the standard demographic questions; they drill into your customers’ psyche to better understand what drives them to make a purchase. In this blog post, we explore what is a persona in digital marketing and why they are important.

What is a persona in digital marketing and how to create one?

Buyer personas are created from a combination of these five key modalities:

1. Psychographic – This module focuses on the interests, values, lifestyles, aspirations, and opinions of the customer.
2. Demographic – Customer demographics are the unique identities and identifiers of individuals. They include basic information such as age, gender, location, level of education, marital status, etc.
3. Transactional – This reveals an individual’s purchase history and post-sale service records.
4. Behavioural – This module captures data passively by learning where individuals spend time online, what type of content they engage with, which social media platforms they use, what they search online, etc.
5. Ethnographic – It involves participatory observation where information is gathered by watching subjects in their daily routines.

To gather this information, you can look through your customer database to uncover how customers find and consume your content. You can also use surveys and form fields that capture essential persona information when customers use your website. Alternatively, you can interview customers and prospects to find out what they like about your products.

Benefits of using buyer personas in digital marketing

A better understanding of your target customer

Personas are critical to digital marketing because they give you a better understanding of your ideal customer. They give you a deeper insight into their needs, likes, preferred shopping methods, etc., allowing you to better connect with them.

Targeted marketing

Buyer personas provide you with critical information that enables you to segment your marketing campaigns. They help you customise your content and distribute it using their preferred channels.

Increased efficiency

Personas enable you to speak your customers’ language. Since you already know what they like and how best to reach them, your digital marketing campaigns will increase conversions and sales.

At Real Internet, we have a team of experts to help you with all your digital marketing needs. To find out more about our services, please contact us today.

TasteConnection Major Website Upgrade

Recently we completed a major upgrade to the TasteConnection website. TasteConnection develop premium, on-trend, seasonings, and flavours. They interpret today’s ever-changing consumer food tastes and make it easier for food manufacturers to produce market-leading products, for tomorrow’s consumer.

TasteConnection Directors Nick, Andrew and John are all ‘Foodies’ at heart, and they’re passionate about great tasting food. They wanted their new website to reflect that passion, as well as be easy for their customers to navigate.

TasteConnection are based just outside Wotton-Under-Edge in Gloucestershire and have been one of our customers for several years. Back in October last year Andrew, their Managing Director, contacted us about completing a major upgrade to the website.

Our Tech team worked closely with TasteConnection’s marketing and graphic design teams over the next couple of months to produce a website that looks exactly how they wanted it to. The new website is functional, is easy for potential customers to navigate, tells the story of how they produce innovative food flavourings and, most important of all, is beautiful to look at.

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We received the following review from Ian in TasteConnection’s Marketing Team when the website went live…

“We had the pleasure of working with Real Internet recently. We found them to be efficient and technically very proficient. We provided them with a site map and a clear outline of all the design elements for the TasteConnection site, which they implemented to perfection, at the first time of asking. Something I’ve found to be the exception, rather than the rule with most other website design companies. The whole process was made simple by dealing with people who very much understood the brief and were very easy to deal with. I would have no hesitation in recommending them or using their services again”.

Our websites are suitable for major companies as well as small companies, everything from TasteConnection to hairdressers, to hotels, you name it we can do it!

Contact us today at Real Internet and talk to us about how we could create a beautiful, functional website for your business.

How has digital marketing changed consumer behaviour?

Digital marketing has dramatically transformed the way consumers behave. The way we make consumer choices, engage with brands, and access the goods and services we need is radically different from what it was even just a few years ago.

While it may be tempting to regard the process of change as purely one way, the interactions between consumers and brands are also shaping digital marketing.

What exactly is digital marketing?

Digital marketing refers to any marketing activity that makes use of electronic devices or the internet. It may take advantage of a variety of channels such as social media, websites, mobile apps, and blogs. It’s now the principal means by which companies market their goods and services, and through which consumers make choices regarding those goods and services.

The consumer decision-making process is less linear

Compared to the pre-digital age, consumers now have an almost limitless range of consumer choices. Whereas the process through which they made purchases was once relatively straightforward, the consideration stage is now much more involved. It may include referring to review sites, comparing a wider range of potential brands and looking at what their friends and social media connections are saying about a product or service. At the same time as consideration takes longer, the purchasing stage is usually easier. Consumers expect to be able to make a speedy, straightforward purchase.

Consumers are more involved with brands

Social media and other online channels encourage interactivity, and increasingly consumers will look towards brand social media channels for inspiration, entertainment and even community. They may identify with brands to a much greater degree, sharing content with their friends. Good web design and smart use of social media are vital when it comes to being heard.

Change works both ways

Marketing strategies have to be adaptive and flexible to take account of changing consumer expectations. As the digital world gets bigger and noisier, brands that can offer a more personalised and responsive approach will appear more authentic.

To summarise, consumers now have vastly more choice and at the same time, they’re looking for more personal and authentic connections with companies and brands that reflect their values.

Creative web design is a vital component of good branding. Contact us at Real Internet today to find out how we can help.

How to map out a website design

The process of designing a website is one that should be detailed and not done in haste. Like an architect drawing drafts of a house build, a well-worked website design map ensures that everyone is aware of the project’s goals and removes any potential design snags. Whether you are already a business owner or preparing to launch a new website, it is important to think about why you need a website, how you expect it to work, and what you expect to gain from it.

How to map out a website design

So, what does a website design map include? It is, more often than not, a visual (digital) representation of a user’s journey through your website. A visual representation usually starts with the homepage and displays how your other pages link to it. The most common pages are: home page, about page, service(s) page, contact page. If you have an e-commerce site, you are likely to need more pages; the same goes if you are adding landing pages as part of a digital marketing strategy.

The map of your website can also show user movement – through navigation bars and other links. This means that your designers can see at a glance the audience’s usability. For example, a visual sitemap will diagram how the ‘about page’ links to the ‘services page’. It may also show that the ‘services page’ has three child pages detailing those services.

There are several online platforms that can be used to create a digital design map; however, in the preliminary stages, a more traditional option may be to use several Post-It notes so that both you and our team of designers can see easily how you expect your website’s pages to link together.

Remember the aim of your website when mapping it out. Is it to lead to a sale? Is it to prompt an enquiry? Or perhaps to provide an answer to a query to develop your authority? In all instances, you will still want to take users to the information they need quickly and seamlessly. Therefore, try to design an intuitive map with as few obstacles as possible to direct users to their destination, depending on where they arrive at your site.

Getting started with mapping your website

A well-organised sitemap means that your website designers will have a blueprint to produce a successful website. At Real Internet, we cover the whole design process; from initial design to the build and monthly maintenance, we have a team of engineers on hand to support your request. If you would like to find out more about the website design services that Real Internet can provide, please get in touch on 01454 806 570 or contact us here.

 

How Does Website Design Help Companies?

Your website is an integral part of your company’s online presence, and therefore, it must be designed right. Without proper website design, prospective leads will bounce off your site as soon as they land because of poor user experience. A beautifully designed website will benefit your audience and business, so here’s why you should invest in it.

Website design and brand image

Your website reflects your company’s brand. It is among the first things visitors look at when learning about your company, so it helps to form the vital first impression. The colours, images, and even fonts you use matter, so carefully think about what message you are trying to send.

It adds to your search engine optimisation (SEO) strategy

Your website design elements affect how you publish content on your website, and that affects how search engine spiders crawl your site. This is extremely important for visibility because it affects the ranking of your site on SERPs. Other than how content is published, a well-designed website makes the user experience so much more pleasant. Since user experience is integral to SEO, it helps your website rank higher on results pages.

It builds trust with your audience

Like we mentioned earlier, your website forms a long-lasting first impression. An outdated and poorly designed website speaks negatively about your company and may cause customers to view your company as unreliable. Therefore, it is important that you build trust with your audience by ensuring that your site is easy to navigate and always updated.

Good website design creates consistency

When building your brand, consistency is key. It helps your customers and audience recognise your brand easily so that they can choose you when they are ready to buy. Web designers help you create consistency across your website’s pages by maintaining the same layout, colours, fonts, etc.

Your competitors are doing it

Many companies now understand the value of web design and are using it to their advantage. By simply making their websites more appealing, they are attracting more leads. If you want to remain competitive, then you must also follow suit. Otherwise, you lose leads to your competition.

For more information about web design, contact us today.

 

 

Do You Love Your Website?

With the current Covid-19 lockdown in place, it may feel that now is not the right time to invest in your website. However, the coronavirus pandemic has made shopping locally more complicated. People are less willing to go to the shops and are more likely to do their shopping online. Being able to sell your products or services online has become particularly important over the last year. That’s why it’s critical for businesses to regularly update their online presence.

As a local retailer, you should see this digital change as an opportunity to grow your own business.  And having an up-to-date digital presence is more important than ever before. Being digital is essential if you don’t lose your customer base during these challenging times. It’s vital to make use of various marketing channels to inform your customers about your current business situation and to pass on information, for example:

  • The current situation in terms of onsite visiting
  • Changing opening hours
  • Service delivery (e.g., a delivery service or click-and-collect)

This is the perfect time to impress your visitors as well as increase the number of visitors who convert to paying clients. There are a few things to consider when thinking about updating your website including:

  1. Do you need to refresh your content? Is everything up to date?
  2. Are your images as good as they can be? Have you got new employees who need to be added to your website? What about the current images of the products you sell or services you offer?
  3. Do you use Facebook and Instagram to talk to your customers? If so, we can add those feeds to your website, so it always shows updated content.

eCommerce Website

Anyone offering products or services should offer a product catalogue that summarises the goods on offer. An online shop is a fantastic way to present your product range in a specially prepared area directly on your website. Over the past few months, we have been developing the online shop for The 90’s Revival, who sell a range of items. We can set up an eCommerce page easily and quickly that will showcase your business. If you’re thinking about giving eCommerce a go for the first time, give us a call and we can talk through your options.

Monthly Maintenance for your Website

As part of our ongoing maintenance on your website, we provide monthly reports that highlight various back-end statistics on how your website is performing. Each month, we would like to concentrate on one website to look at how we could improve those statistics. For example, are you focusing on the right keywords? Can we improve the loading speed of your website by updating images etc? If you would be interested in looking at your website to improve your statistics, give us a call.

Remember, we offer Monthly Maintenance Packages that cover the cost of the regular updates and can include the hosting costs as well.

Special Offers!

We are pleased to announce we have a SPECIAL FIXED PRICE offer running until the end of February only. We will refresh and update your website for £420 and we can spread this cost over monthly payments for you if that would make life easier. This works out a just £35 per month for a shiny, new website!

John Lewis Vouchers. For every potential new client you refer to us, we will give you a voucher worth £50 for John Lewis.

We are here to do anything we can do to help you through these tough times. We are always happy to help.

Call us at Real Internet now.

 

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Who We Are at Real Internet

We are Real Internet, a website design company based in Wotton-Under-Edge in Gloucestershire. Real Internet offers a wide range of services at an affordable price for all types of customer.

In the past, we have provided website design support for all kinds of companies and individuals, including but not limited to hair and beauty salons, legal advisors, boat builders and financial experts.

With an affordable service and an excellent relationship with every customer, you can be assured that we are always happy to help no matter how big or small your enquiry may be.

Real Internet provides support for a range of clients across the South West of the United Kingdom, including the Gloucestershire and Bristol areas.

Website Design

As a company, we are passionate about designing attractive, responsive, and practical websites that meet the needs of our clients. Building websites using the popular Content Management System of WordPress, Real Internet utilises a range of plug-ins to make sure that each website is bespoke to the client.

At Real Internet, we make sure that every step of the web design process is covered. From the very first moment, we look after the initial design and build of your website. We also offer monthly maintenance packages so that you and your business know we can deal with any issues that may come up.

Website Hosting

The services provided by Real Internet do not stop simply at web design and development. Our team of tech engineers can help install your website to our hosting service – providing a high-speed online service that is managed on dedicated servers to make sure that you are fully protected from potential hacking attempts and data loss. This means that even if you are not looking for a new website, you can take advantage of our wide range of services.

Graphic Design

As well as web design, we also specialise in brand development and graphic design, providing designs and sourcing marketing material to help your business stand out among the competition.

If you would like to know more, do not hesitate to get in touch by clicking here

How to choose a website design company

With the world increasingly running in the online sphere – particularly considering the COVID-19 pandemic – now is the perfect time to update your website with a fresh new design or create one if you’ve yet to dip your toes into the digital world. But how do you choose a great website design company?

Start with some basic research

Before you do anything else, run an online search for local web design companies near you. Working with someone local has a lot of advantages, the biggest one being accessibility. Ask your professional peers for recommendations and the names of companies they have used and were happy with. Snoop at your favourite websites and see who built them (there’s usually a link in the footer).

Check out their own websites

Once you’ve made a list of possibilities, start looking at them all a little more closely. Look at each company’s own website. What a web design agency creates for their own company is a good indication of their capabilities, style, and technical expertise. How do you like the look and feel of their site? How responsive is it? Does it have a modern, up-to-date design? Does it employ all the latest technologies?

Try not to get bogged down in looking at whether you like the specific design. After all, you have your own brand and style. What you’re looking for is whether the website presents the design agency well and reflects their brand and style (whether you like it or not).

A good web design agency will effectively take your vision and branding and create something perfectly in keeping with it. The most important elements for you to consider are whether their own site is up-to-date, highly functional, with a great user experience.

Read their blog

Content creation frequently goes together with web design. If you’re expecting the web design company you choose to create content as part of your new website, looking at their blog is a great way to gauge what to expect. Even if you already have all your own content, the blog will tell you two crucial things about the company: how good they are at keeping their website updated (absolutely vital), and how much they know about web design.

Their blog should highlight their expertise and demonstrate how much knowledge they have about their trade.

Look at their portfolio

Another great way to see exactly what you can expect from a company is to look at their design portfolio. Most web design agencies will feature at least some of their clients on their websites. They should detail the type of project it was, what skills were employed in its development, as well as some great visuals so you can see the result.

Other things to consider are whether they have examples of websites that are like the one you want to be created. Have they worked in your industry? Have they created the type of functionality you’re looking for? Are they used to building big sites with heavy traffic and still ensuring perfect functionality? Do they create bespoke designs that match individual brands or are they all quite ‘samey’?

Give them a call

Use the above to rule out any companies you don’t think will be a good fit and, once you have narrowed it down to one or two possibilities, give them a call. You will usually know quite quickly from speaking to them directly the kind of rapport and service you can expect.

Here, at Real Internet, we are passionate about designing websites that work for customers and are practical, responsive, and attractive. With our vast WordPress experience, Real Internet can build websites and incorporate plugins to give you all the options you need. We can also import your WordPress website directly into our own hosting. We use high-speed, dedicated, and secure servers. Our clients are fully protected from hacking attempts and data loss.

We offer the full web design process, from initial design to the build and publishing online. We also provide monthly maintenance packages, giving you and your business a complete end-to-end website service. Trust Real Internet for all your web design needs.

Contact us today to find out more about how we can help you to create an effective web presence for your business.

 

What is web design?

Web design is a general term which describes the tasks involved in creating a web page. From the smallest personal blog to a complex company website, it is important to have a well-designed website that is easy to navigate. More specifically, web design refers to building a website’s “front-end”, or the parts of a web page which customers and browsers interact with.

Your website is the portal to your company success

The sheer volume of web pages show information using many different technologies linked together with hyperlinks. Web pages have two basic aspects to them. The first is a user interface, usually visual, whilst the second aspect is the “back-end” that includes the technical information. A good web design company understands both these elements and can design a website which will drive traffic to a company or individual.

Real Internet – Your one-stop shop for web design

When choosing a web design company, it is important to hire one that has relevant experience and expertise. Real Internet, based in Gloucestershire, is a web design company with a client base that covers Bristol and the South West. We offer affordable services to a diverse range of customers with a variety of needs.

Here, at Real Internet, we are passionate about designing websites that work for customers and are practical, responsive, and attractive. With our vast WordPress experience, Real Internet can build websites and incorporate plugins to give you all the options you need. We can also import your WordPress website directly into our own hosting. We use high-speed, dedicated, and secure servers. Our clients are fully protected from hacking attempts and data loss.

We offer the full web design process, from initial design to the build and publishing online. We also provide monthly maintenance packages, giving you and your business a complete end-to-end website service. Trust Real Internet for all your web design needs.

Contact us today to find out more about how we can help you to create an effective web presence for your business.