What’s Included in Digital Marketing

Digital marketing is one of those terms that everyone claims to know what it means but get stuck when it comes to the nitty-gritty. As a result, many business owners end up leveraging it incorrectly, resulting in significant losses.

What exactly is digital marketing?

It’s also known as online marketing, and it’s any form of advertisement that uses digital channels such as social media, websites, mobile apps, and search engines to convey promotional messages and measure their impact.

Online marketing can take several forms, including display ads, online video, and social media posts. When creating a digital communication campaign, it’s vital to understand what’s included to get the most out of it.

To help you get started, here are some of the things included in online marketing:

1. Social media marketing

Digital marketers use social media to promote a brand’s products/services because it provides immediate interaction and customer feedback. You’ll not only share information and engage with your target audience but also increase brand awareness.

2. Search engine optimization (SEO)

If you own a website, you know how vital SEO is in driving traffic to your site and increasing your authority. SEO refers to optimizing a site to increase its visibility for relevant searches.

A web developer can help you create a practical, attractive, and relevant website that’s SEO compliant, improving site navigation and usability.

3. Search engine marketing (SEM)

SEM refers to using paid strategies to increase your site’s visibility in search engines. One common example is Google AdWords, where you pay Google a certain amount to display your advertisement for relevant searches.

4. Content marketing

This involves creating and sharing valuable information to influence your target audience to take action, e.g., buy a product. As a form of storytelling, content marketing builds healthy relationships with potential customers by making strong emotional connections.

Other things included in online marketing are pay-per-click advertising (PPC), affiliate marketing, and email marketing.

Contact Real Internet today, a web design company based in Wotton-Under-Edge, Gloucestershire, for quality web design services.

GOOGLE – the thing that we use most days, how does it work?

At Real Internet, we always like to keep up to date with the latest trends and algorithms. However, we also enjoy educating our clients as best we can. Google can be a minefield — search engine optimisation (SEO), analytics and lots more! 

Most people use Google for its search function; there are thousands of web pages of information found every time you search with a keyword or phrase.

But have you ever wondered why some web pages are listed higher than others? Before you even search, Google has information about web pages organised in their search index. The index is a vast library that holds more information than all the world’s libraries put together.

At Real Internet, we always recommend updating your website regularly. This is because website crawlers pay special attention to new sites and changes to existing sites.

Computer programs determine which sites to website crawl, how often, and how many pages to fetch from each site. The website crawling process begins with a list of web addresses from past crawls and sitemaps provided by website owners. As Google’s crawlers visit these websites, they use links on those sites to discover other pages.

When the crawlers find a web page, Google’s systems render the content of the page, just as a browser does. Google takes note of key signals, from website freshness to keywords. It then keeps track of it all in the search index. Did you know the Google search index contains hundreds of billions of web pages and is well over 100,000,000 gigabytes in size? When Google indexes each word on a website, they add it to all entries. Imagine how large the index in the back of a book would be for one website, let alone all the websites today!

Looking in the back of a book index to find what you need would be impossible on the world wide web without Google’s ranking systems. A series of algorithms make up the ranking systems, and they sort through hundreds of billions of web pages in the search index to find the best result for you in seconds. Hundreds of websites are published every second and content is constantly being indexed.

If you feel overwhelmed or in need of some jargon-free knowledge, please contact us today for a complimentary chat to see how we can help you.

The Real Internet Team

What does digital marketing involve

In the world of online shopping, digital marketing is the key to any successful business. Digital marketing is a process that involves using the internet and various digital software to promote products or services.

Digital marketing will often stretch across several digital platforms to reach a wide audience, but the process is far more than just posting an advert on Facebook. There are many ways that businesses can effectively market their products or services online. So, what does digital marketing involve?

What does digital marketing involve?

A successful digital marketing campaign will involve a strong strategy that is often overlooked by a digital marketing manager. The process requires research, planning and skilful execution.

Audience research

Before creating a digital marketing campaign, it is important that you know what will appeal to your audience. There is no point in running a campaign that doesn’t attract the right people. Usually, businesses will carry out audience research to find out what works and what doesn’t. This means that you can create a campaign that ticks all the right boxes.

Social media marketing

Social media platforms are a valuable tool for any digital marketing campaign. Instagram has over one billion monthly active users – that’s one billion potential people that you could reach with a good social media marketing campaign! Most digital marketing campaigns will develop a social media strategy that works with the algorithm of each platform and ensures that posts are seen by as many potential customers as possible.

Search Engine Optimisation

Each day, an estimated 3.5 billion searches are made on Google alone. Search Engine Optimisation (SEO) is a way of using this to the advantage of your digital marketing campaign by optimising the content in your website for the searches that are being made. Performing SEO will give your website a higher chance of being found within search engines, which will drive more visitors to your site.

Creating a brand

Creating a strong, recognisable brand is the best way to ensure digital marketing success. Brands work because they are recognisable, trustworthy, and professional and assure potential customers that the products or services that you offer are high quality. Branding will involve a strong website/social media theme, a good logo, synergy across marketing materials and an effective brand voice.

Real Internet have a team of experts on hand to help you create the best branding and logo design for your marketing campaign. We can help business through every step of the branding process from initial design, to building and even maintenance. If you would like to know more about the services that we offer, feel free to contact us today.

How can digital marketing help me grow my business?

In the current business climate, digital marketing is essential. Digital marketing refers to the type of marketing that takes place using the internet. It can include anything from website marketing to social media.

Here are some reasons why digital marketing can help you to grow your business.

Many more people are online

Nowadays, much of our day is spent online. Whether you’re scrolling through social media over a coffee in the morning, checking out the latest news on your way to work, or replying to emails in the office – chances are, you’ll use the internet a lot.

Your target audience will too. Therefore, advertising your business in the places where they are most likely to see it (via Instagram, Facebook, or Google) is essential.

You can target your area via digital marketing

“What’s the point of marketing my local business for customers hundreds of miles away?”, you may be wondering. This is a very valid concern, however, there are plenty of tools that help you market your services to your area alone.

For example, if you advertise on Facebook, you can target the advert so it only shows up to people in a specific area. We are based in Gloucestershire so we would target our ads to that area plus the surrounding areas. The same goes for Instagram advertising.

If you are using SEO to get more visitors to your website, you just need to include your city name in your keywords. This will ensure that more people in your local area see your business.

Businesses are moving online

The coronavirus pandemic has caused many physical businesses to close their premises and move online. This may be the future for many businesses, so it’s a good idea to start thinking about this now and move your marketing online. As fewer people are out and about, they are less likely to stumble across your business or see non-digital marketing, which means that they need to learn about your business from the internet.

In this modern world, digital marketing is essential. Even if you have a small local business, you will notice the benefits of moving your marketing efforts online, and you should see a big return on investment!

If you’re looking for an affordable web design service, get in touch with Real Internet today.

How Does Website Design Help Companies?

Your website is an integral part of your company’s online presence, and therefore, it must be designed right. Without proper website design, prospective leads will bounce off your site as soon as they land because of poor user experience. A beautifully designed website will benefit your audience and business, so here’s why you should invest in it.

Website design and brand image

Your website reflects your company’s brand. It is among the first things visitors look at when learning about your company, so it helps to form the vital first impression. The colours, images, and even fonts you use matter, so carefully think about what message you are trying to send.

It adds to your search engine optimisation (SEO) strategy

Your website design elements affect how you publish content on your website, and that affects how search engine spiders crawl your site. This is extremely important for visibility because it affects the ranking of your site on SERPs. Other than how content is published, a well-designed website makes the user experience so much more pleasant. Since user experience is integral to SEO, it helps your website rank higher on results pages.

It builds trust with your audience

Like we mentioned earlier, your website forms a long-lasting first impression. An outdated and poorly designed website speaks negatively about your company and may cause customers to view your company as unreliable. Therefore, it is important that you build trust with your audience by ensuring that your site is easy to navigate and always updated.

Good website design creates consistency

When building your brand, consistency is key. It helps your customers and audience recognise your brand easily so that they can choose you when they are ready to buy. Web designers help you create consistency across your website’s pages by maintaining the same layout, colours, fonts, etc.

Your competitors are doing it

Many companies now understand the value of web design and are using it to their advantage. By simply making their websites more appealing, they are attracting more leads. If you want to remain competitive, then you must also follow suit. Otherwise, you lose leads to your competition.

For more information about web design, contact us today.

 

 

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Who We Are at Real Internet

We are Real Internet, a website design company based in Wotton-Under-Edge in Gloucestershire. Real Internet offers a wide range of services at an affordable price for all types of customer.

In the past, we have provided website design support for all kinds of companies and individuals, including but not limited to hair and beauty salons, legal advisors, boat builders and financial experts.

With an affordable service and an excellent relationship with every customer, you can be assured that we are always happy to help no matter how big or small your enquiry may be.

Real Internet provides support for a range of clients across the South West of the United Kingdom, including the Gloucestershire and Bristol areas.

Website Design

As a company, we are passionate about designing attractive, responsive, and practical websites that meet the needs of our clients. Building websites using the popular Content Management System of WordPress, Real Internet utilises a range of plug-ins to make sure that each website is bespoke to the client.

At Real Internet, we make sure that every step of the web design process is covered. From the very first moment, we look after the initial design and build of your website. We also offer monthly maintenance packages so that you and your business know we can deal with any issues that may come up.

Website Hosting

The services provided by Real Internet do not stop simply at web design and development. Our team of tech engineers can help install your website to our hosting service – providing a high-speed online service that is managed on dedicated servers to make sure that you are fully protected from potential hacking attempts and data loss. This means that even if you are not looking for a new website, you can take advantage of our wide range of services.

Graphic Design

As well as web design, we also specialise in brand development and graphic design, providing designs and sourcing marketing material to help your business stand out among the competition.

If you would like to know more, do not hesitate to get in touch by clicking here

What is web design?

Web design is a general term which describes the tasks involved in creating a web page. From the smallest personal blog to a complex company website, it is important to have a well-designed website that is easy to navigate. More specifically, web design refers to building a website’s “front-end”, or the parts of a web page which customers and browsers interact with.

Your website is the portal to your company success

The sheer volume of web pages show information using many different technologies linked together with hyperlinks. Web pages have two basic aspects to them. The first is a user interface, usually visual, whilst the second aspect is the “back-end” that includes the technical information. A good web design company understands both these elements and can design a website which will drive traffic to a company or individual.

Real Internet – Your one-stop shop for web design

When choosing a web design company, it is important to hire one that has relevant experience and expertise. Real Internet, based in Gloucestershire, is a web design company with a client base that covers Bristol and the South West. We offer affordable services to a diverse range of customers with a variety of needs.

Here, at Real Internet, we are passionate about designing websites that work for customers and are practical, responsive, and attractive. With our vast WordPress experience, Real Internet can build websites and incorporate plugins to give you all the options you need. We can also import your WordPress website directly into our own hosting. We use high-speed, dedicated, and secure servers. Our clients are fully protected from hacking attempts and data loss.

We offer the full web design process, from initial design to the build and publishing online. We also provide monthly maintenance packages, giving you and your business a complete end-to-end website service. Trust Real Internet for all your web design needs.

Contact us today to find out more about how we can help you to create an effective web presence for your business.

How to Choose a Good Web Design Company

Picking the right web design company isn’t only about looking at their previous work to see if they can create a beautiful website. There’s far more to consider than just aesthetics, and a good web designer knows this. But how do you find one that suits you?

Here are three questions to consider ensuring you get a great looking site, as well as the support and forethought needed to make it valuable, too.

Do they offer the whole package?

Website design is just one piece of the puzzle. There are also things like hosting, security, and maintenance to consider. This work needs people with expertise too, so if you don’t have someone on staff who can take it on, you’ll be stuck if something goes wrong.

If you hire a company that can work with you every step of the way, you’ll be in a much better position. For example, what happens if your site goes down?

If your company is on hand to help, they’ll have all the access they need, and prior knowledge of the site, to identify the problem and fix it quickly.

This dramatically reduces downtime, especially compared to hiring a new person. That would mean getting them up to speed, digging up your domain and hosting details, and getting them access so they can make a fix. By this point, a lot of damage will have already been done.

Are you on the same page?

This is a less technical issue, but just as essential. You need to know you can work with the web design company you aim to hire, and that, while they are the experts, they’ll take your considerations and knowledge of your industry onboard too.

This means having in-depth and structured conversations with the web design team before anything gets started. Be sure to know what you want, what your customers want, and your red lines you don’t want to cross. It will be clear very quickly if the company wants to work with you, rather than drag you along with what they want.

If you’re getting the sense your prospective company falls into the latter camp, it’ll be time to look elsewhere.

Do they know their SEO?

A beautiful website that converts well is only valuable if people actually visit it. For many companies, this means ranking for relevant search terms in Google. The process and actions to achieve this is called ‘search engine optimisation’, or SEO.

How a website is built plays a huge role in this. For example, if it’s slow and doesn’t work on mobile screens, Google is never going to rank it highly no matter how good the content you put on there is.

It is integral your website design company not only consider SEO but have expertise in it. Be sure to ask them about this, and to hear their exact approach for building your site to standards search engines favour.

A good area to ask about (but by no means the only one) is Google’s Core Web Vitals. Going live in May 2021, they will be a major influence on how Google ranks websites. If your company has never heard them, this should sound alarm bells.

Here at Real Internet, we take the time to talk to you about, not only what you want, but what you need as well. Contact us to discuss how we can work with you to create a website that brings in visitors and converts them to paying customers.

What is Digital Marketing?

The modern business world is a fast-moving place where companies have to be able to move with it. This is especially true in marketing, where new ways of reaching consumers are always emerging. One very popular method now is digital marketing. Most people have heard of this – but not everyone understands what it actually involves. It really is worth getting to grips with though, as it is a very important part of building your business in the modern age.

What is digital marketing?

In simple terms, digital marketing is any marketing that a company conducts online. This is the main way it differs from offline or print marketing, such as mailing letters, handing out flyers or putting up posters. Digital marketing happens only over the internet and uses online connectivity to work. Online tools like Google Analytics are also available to help track your digital campaigns and get the best return from them.

What are the most common forms of digital marketing?

When asking ‘what is digital marketing?’, it is worth pinning down what particular types of digital marketing there are and the online channels companies mostly use, although this is constantly evolving.

The most common forms of digital marketing you may come into contact with are web page content, blog posts and social media posts. Businesses use platforms like Facebook or Twitter, as well as their own company blog, to engage with consumers, and usually to signpost them back to their website in a carefully constructed way to help convert them into customers or subscribers. Email marketing is also very popular and allows organisations to easily communicate with consumers to generate leads via signposting them back to a targeted web page.

Paid advertising via channels like Google Ads is also commonly used by many companies now. This is where you pay for custom adverts to be shown when people search for selected terms. As a result, it can really help drive more traffic to your site and subsequently, more sales. Understanding SEO (search engine optimisation) is the key to online marketing. This refers to optimising your website with targeted keywords as well as easily navigable and readable layouts and content so that it shows up higher in search engine results.

Why use digital marketing?

This is the big question for all businesses. Digital marketing is a way of connecting with people that comes with a range of benefits which include:

  • low or no cost (social media accounts are free to use for example; the only cost is in time/staff to carry it out)
  • superb ROI (due to there being zero or low costs to run digital campaigns)
  • digital channels are easy to use and keep track of
  • allows you to engage consumers in a way they value and prefer

As you can see, this form of marketing comes with some great reasons to recommend it!

Contact Real Internet for more digital marketing help

Here at Real Internet, we have helped many businesses around the Bristol and Gloucestershire area get up to speed with digital marketing. While things like SEO website design and social media marketing are easy to grasp, you may need some extra assistance to use them effectively. Get in touch today on 01454 806570 for more details.

What is SEO in Digital Marketing?

Digital marketing refers to the process of using the internet and other digital media channels to promote a product, service or business. Search Engine Optimisation – more commonly known as SEO – is one of the most popular forms of digital marketing.

SEO is the process of increasing high-quality targeted traffic (visitors) to a website from search engines such as Google and Bing. SEO works by increasing a website’s visibility on search engine results pages (SERPS) when someone searches for a word or phrase (keyword) that relates to the product or service offered by the website.

There are many reasons why SEO is such a popular method of digital marketing. Firstly, the traffic is completely free, unlike PPC or media buying where each visitor has to be acquired. Secondly, the traffic is highly targeted because the visitors you acquire through SEO are specifically searching for the product or service that you offer. This makes SEO an inbound marketing method.

How do you successfully optimise a website?

Fundamentally, SEO can be broken down into on-site and off-site optimisation. The first part of on-site optimisation is ensuring the keyword(s) you want to rank for are placed strategically on the pages you wish to rank. This tells Google that you are serving the content that the prospect is searching for. The second part of on-site optimisation is ensuring your webpage is well coded, device responsive and fast. Your web designer or web design company should help you with that.

Off-site optimisation generally refers to showcasing that you are a trustworthy website, this can be done by obtaining backlinks from trusted sources and ensuring business listings and data such as name, address and postcode (NAPs) are accurate everywhere.

If you have a brick-and-mortar business or a business with a physical location/office, ensuring you have accurate profiles setup on business listing sites, such as Google My Business and Bing Places, is essential to ensure you rank for local search terms that provide map results. An example of a local search term could be ‘website design Gloucester’ or ‘website design near me’.

There is no better method of driving targeted traffic to your website than SEO, so we suggest you speak to us to ensure your site is fully optimised and ready to rank at the top of Google.