Professional Website Design

Why investing in a professional website design will save you money in the long run

It may seem like investing in a professionally designed website is too much of an investment for a small business, but when your website is your digital shop window, it’s essential to get it looking great and working hard.

Working with our expert team, you can build a website that fits your vision and delivers technically to grow your customer base, increasing your income and saving you money in the long run.

Ecommerce = income

By being able to sell online, your customer base and income can only grow. Even if your business is a service rather than a physical product, offering an online booking system will also help your profit increase. More and more people want to be able to make appointments quickly whilst on the go, rather than having to make a phone call, so offering this service will give your business a huge boost.

Being super visible with SEO

Whilst we design beautiful websites, our web developers also make sure they work hard for you behind the scenes. All our websites are built with integrated search engine optimisation, so your business will have the best chances of being seen by potential customers rather than getting lost in the sea of Google search engine results.

Getting to know your customers

Our digital marketing team can integrate mailing lists to your website, giving the opportunity to send newsletters to your subscribers with special offers, new products and updates to build relationships with your customers. This will all help customers stay aware of what you have to offer and keep them loyal. We can also help to create a blog for your website, which is another great tool to keep customers updated on your latest business news.

Website Design

Starting from just £100 per page, Real Internet can tailor your website to fit your business needs at an affordable price. To find out more on how we can work together to boost your business website, get in touch today.

To Blog or Not To Blog

Why you should include a blog in your web design

If you’re new to the world of digital marketing, you may not have yet considered incorporating a blog into your web design process.

Business blogging is a digital marketing strategy which can help you to increase your company’s presence online by making use of simple SEO techniques. It has a whole host of benefits, including:

More visits to your website

Every time you write and publish a new blog post, it’s one more page on a search engine. The more content you post, the more opportunity you’ll have to appear in the results pages of users who are searching for key terms and phrases related to your industry. By appearing in more of these results pages – or SERPs as they’re technically known – you’re increasing your chances of driving more traffic to your site.

Social media content

Social media is another digital marketing technique which you may be using to increase your business’ presence online.

If you’re writing regular blog posts that are of interest to prospective customers, then you’ll want to share them on your social media. Not only will you reach more prospects by sharing industry-relevant content, but you’ll also be increasing your website traffic when people click on your blog. A win-win!

Building authority

The best way to build trust with prospective customers is to build a rapport before they enter the sales process. Blogging can do this.

The best type of blog is one that answers popular questions and search terms directly and effectively. If you are able to do this, you’ll be showing prospective customers that you understand the industry you work in, making yourself an authority figure.

For example, as a retailer, if you’re writing posts about your products, then customers will come to know you as a trusted source of knowledge in relation to the clothing, food or home decor they are looking for. This is the first step to building a good rapport, making them more likely to enter the sales process trusting your brand – hopefully leading to more generated sales!

Alternatively, if you operate as a B2B company, then publishing well-researched articles will help you to become an expert within your industry. Having a network of expert articles behind your brand, will encourage people to come to you for advice or insight.

If you’re looking for an easy-to-use web design which allows you to set up and start blogging, then contact us today. We are passionate about designing attractive, responsive and practical websites that are bespoke to you. You can call us on 01454 806570 to find out more.

KES Electrical

KES Electrical Bristol

Website Refresh for KES Electrical

One of our long-standing clients came to us recently asking if we could update his website design as it hadn’t been refreshed for a while. 
Kevin’s website was looking a bit outdated and wasn’t bringing in enough visitors to get his phone ringing, so we updated the template to a modern, up to date theme reflecting the electrical trade.  
We also transferred the website to the new, faster and more secure server we use for our website hosting during the upgrade process. This server is very powerful and websites stored on it load very quickly, which is a huge benefit to site visitors. Visitors want to see instant results and will quickly click away if pages and information are slow to load. 
As part of the job, we carried out the following tasks, all of which will contribute to increasing the visibility of KES Electrical.

Content Delivery Network (CDN)

We activated a Content Delivery Network on the website. A content delivery network, or CDN, is a network of servers in various data centres around the world with the goal of improving the security and performance of websites for their visitors. It can also help protect websites against hackers.

Website Checker

Another task we completed was to run the website through a website checker. This analyses and reviews four main aspects of a website to see how well equipped it is for online success:
Search engine accessibility
The Website Checker gives a score on each aspect and suggests tips on how each score can be improved. This is a really useful tool to help increase online visibility.

GDPR Compliancy

The final task was to make sure that the website had an SSL Certificate and an up to date privacy policy attached.
All the tasks we completed, along with refreshing the look of the website, will help to attract more visitors to the site and, ultimately, increase Kevin’s income. After all, the whole point of a website is to attract customers!
Take a look at KES Electrical website here
Your website is an investment and needs to be kept up to date if you want to get a good return for the outlay. Here, at Real Internet, we are passionate about designing attractive, responsive and practical websites that work as hard for your business as you do.
We offer a range of web services, call us on 01454 806570 to find out more.