How do you define your target audience?

How do you approach your website design and digital marketing?

While some will simply create a website and hope for the best, there’s a better way. By first defining your target audience – a more specific, targeted group of people that you want to reach – you can increase the chances of a good return on marketing investment.

What is a target audience?

To define your target audience, you need to look at a variety of demographic factors to establish the type of people that are most likely to be interested in your product or service. These factors could include:

  • Age
  • Gender
  • Marital status/whether they have children
  • Income
  • Profession
  • Education level
  • Location

Once you have established the types of people that are most likely to buy from you, you can start to work on marketing campaigns and methods, and the best style of communications that speaks to your audience. You have to make the target market aware that this product or service exactly what they need or want.

How to define your target audience

Defining your target audience is all about research. There are several different ways to work out who your target audience is, and the methods you choose will vary from company to company. These could include:

  1. Analyse your existing customers. Do you know who they are and whether there are any commonalities? If you don’t currently have demographic information about your existing customer base, consider adding questions to newsletter sign up forms, or use analysis tools to look at your social media following to find out who they are.

  2. Conduct a review of your competitors. Do you know who your biggest business competitors are? The likelihood is that their customer base will be the same target audience as yours. Analyse any information you have about their customers to help you to define your target audience.

  3. Look at customer needs/pain points. Which needs or pain points does your product aim to address? If you’re providing virtual PA services, for example, you’ll be aiming to target the owners of small businesses that don’t have this function in-house.

You may well find that you have multiple target audiences – perhaps, different audiences for different products, or different potential audiences for the same product, depending on how it is used. That’s why it’s so vital that you do your research, ensuring that your audience is clearly defined to give you the best chance of success.

For all web design services that help you get results from your target audience, contact Real Internet today.

 

 

What is Digital Marketing?

The modern business world is a fast-moving place where companies have to be able to move with it. This is especially true in marketing, where new ways of reaching consumers are always emerging. One very popular method now is digital marketing. Most people have heard of this – but not everyone understands what it actually involves. It really is worth getting to grips with though, as it is a very important part of building your business in the modern age.

What is digital marketing?

In simple terms, digital marketing is any marketing that a company conducts online. This is the main way it differs from offline or print marketing, such as mailing letters, handing out flyers or putting up posters. Digital marketing happens only over the internet and uses online connectivity to work. Online tools like Google Analytics are also available to help track your digital campaigns and get the best return from them.

What are the most common forms of digital marketing?

When asking ‘what is digital marketing?’, it is worth pinning down what particular types of digital marketing there are and the online channels companies mostly use, although this is constantly evolving.

The most common forms of digital marketing you may come into contact with are web page content, blog posts and social media posts. Businesses use platforms like Facebook or Twitter, as well as their own company blog, to engage with consumers, and usually to signpost them back to their website in a carefully constructed way to help convert them into customers or subscribers. Email marketing is also very popular and allows organisations to easily communicate with consumers to generate leads via signposting them back to a targeted web page.

Paid advertising via channels like Google Ads is also commonly used by many companies now. This is where you pay for custom adverts to be shown when people search for selected terms. As a result, it can really help drive more traffic to your site and subsequently, more sales. Understanding SEO (search engine optimisation) is the key to online marketing. This refers to optimising your website with targeted keywords as well as easily navigable and readable layouts and content so that it shows up higher in search engine results.

Why use digital marketing?

This is the big question for all businesses. Digital marketing is a way of connecting with people that comes with a range of benefits which include:

  • low or no cost (social media accounts are free to use for example; the only cost is in time/staff to carry it out)
  • superb ROI (due to there being zero or low costs to run digital campaigns)
  • digital channels are easy to use and keep track of
  • allows you to engage consumers in a way they value and prefer

As you can see, this form of marketing comes with some great reasons to recommend it!

Contact Real Internet for more digital marketing help

Here at Real Internet, we have helped many businesses around the Bristol and Gloucestershire area get up to speed with digital marketing. While things like SEO website design and social media marketing are easy to grasp, you may need some extra assistance to use them effectively. Get in touch today on 01454 806570 for more details.

What is SEO in Digital Marketing?

Digital marketing refers to the process of using the internet and other digital media channels to promote a product, service or business. Search Engine Optimisation – more commonly known as SEO – is one of the most popular forms of digital marketing.

SEO is the process of increasing high-quality targeted traffic (visitors) to a website from search engines such as Google and Bing. SEO works by increasing a website’s visibility on search engine results pages (SERPS) when someone searches for a word or phrase (keyword) that relates to the product or service offered by the website.

There are many reasons why SEO is such a popular method of digital marketing. Firstly, the traffic is completely free, unlike PPC or media buying where each visitor has to be acquired. Secondly, the traffic is highly targeted because the visitors you acquire through SEO are specifically searching for the product or service that you offer. This makes SEO an inbound marketing method.

How do you successfully optimise a website?

Fundamentally, SEO can be broken down into on-site and off-site optimisation. The first part of on-site optimisation is ensuring the keyword(s) you want to rank for are placed strategically on the pages you wish to rank. This tells Google that you are serving the content that the prospect is searching for. The second part of on-site optimisation is ensuring your webpage is well coded, device responsive and fast. Your web designer or web design company should help you with that.

Off-site optimisation generally refers to showcasing that you are a trustworthy website, this can be done by obtaining backlinks from trusted sources and ensuring business listings and data such as name, address and postcode (NAPs) are accurate everywhere.

If you have a brick-and-mortar business or a business with a physical location/office, ensuring you have accurate profiles setup on business listing sites, such as Google My Business and Bing Places, is essential to ensure you rank for local search terms that provide map results. An example of a local search term could be ‘website design Gloucester’ or ‘website design near me’.

There is no better method of driving targeted traffic to your website than SEO, so we suggest you speak to us to ensure your site is fully optimised and ready to rank at the top of Google.

Why Digital Marketing is Essential for Business

If the Covid-19 pandemic has taught businesses one thing, it’s that to survive in the long term, they must fully embrace the digital world. Having a standalone bricks and mortar outlet is no longer enough – a website and online store are essential, as is being able to reach new consumers and increase your audience. If you don’t have a website or need to update an existing one, get in touch here.

If when you hear the word ‘marketing’, your thoughts veer towards posters, print advertisements and leaflets, you are liable to be massively missing out. For all businesses – but especially small ones – it has never been more vital to embrace more effective ways of marketing their services, products or solutions.

The online marketplace is vast, and if you embrace digital marketing in a manner that is effective and efficient, you could reap significant rewards.

Why Digital Marketing is so Vital

The digital environment offers your business the opportunity to reach just about anyone in the world, so the main benefit is that your potential audience immediately expands from people that happen to be in your hometown or city to everyone on the globe.

Some other major benefits include:

– Being able to target specific demographics. If you understand precisely who you want to reach – age, gender, location, wage etc. – then you will be able to ensure that your marketing materials reach the right people at the right time. This requires data and information, so the sooner you begin marketing online, the more accurate your data will be.

– You can interact directly with your audience. Social media and websites allow for immediate communications between business and potential customer. By being able to respond to queries quickly, you are marketing your company as one that genuinely cares for its customers.

– You can quickly assess how effective email campaigns have been. By checking clickthrough rate, email opens, enquiry numbers and the amount of time your target audience spends on your pages, you will be able to decide whether your campaigns are working. If you believe they can do better, you can modify text/images/exclusive offers to make the content more appealing. Many digital marketing platforms will also allow you to do A/B testing, enabling you to send out two different marketing campaigns at one time, which will end up giving you a clear idea of what type of content tends to work best.

If you are ignoring digital marketing, you are, quite simply, doing your business a significant disservice. The entire world is online, and if you want to make your business successful both in the short- and long-term, you cannot afford to ignore the online audience.

For more help with digital marketing, contact Real Internet here.

How Digital Marketing Affects Consumer Behaviour

Digital marketing has changed the way consumers now purchase goods and services. Businesses can no longer keep churning out generic marketing messages and hope for the best. Consumers are more sophisticated and tuned-in nowadays, so companies need to build relationships with their prospects through digital marketing channels.

Here are some examples of how digital marketing has changed consumer behaviour:

Analytics

Before the emergence of digital marketing, it was virtually impossible to understand customer trends and preferences fully. Now it’s possible to build consumer profiles based on analytical data gathered from website tracking and email marketing. This insight provides marketers with valuable information to enable them to create marketing campaigns built around consumer preferences and segmented audiences.

Content aimed at an audience that has already displayed and interest will improve open rates and so lead to increased purchases.

Social Media

Social media has transformed a brand’s ability to reach out to prospective purchasers. It provides all businesses with a channel in which to develop relationships and strengthen their brand. Consumers can now make an informed decision based on opinions from family, friends, and other users. They browse the internet, read reviews and testimonials, and then make a decision about a product or service.

Loyalty

Consumers seek value for money and won’t accept overpriced services or products, and neither will they accept poor customer service. They are less likely to remain loyal to a brand as they were before the onset of digital marketing. They will also happily switch brands if they think they are getting a better deal elsewhere.

Tolerance

Consumers today have limited patience, and they expect an immediate reply to queries. That’s the beauty of digital marketing channels – they can be fast and furious. It takes one tweet to build or destroy a brand’s reputation when consumers share their experiences online.

At Real Internet, we have bags of creative experience in the digital marketing world. We design thoughtful, responsive and practical websites in WordPress, which we host on secure, dedicated servers. We pride ourselves on our ability to take all of our clients based in Gloucestershire and Bristol on a successful journey into the digital marketing world.

What Is Digital Marketing?

One of the real buzzwords within the business community over the last few years has been digital marketing. It is a phrase you see everywhere and it’s a way of marketing that lots of companies use. If you haven’t tried out this way of reaching customers yet, you may wonder what it means and what it involves. The great news is that it’s not hard to grasp.

Digital Marketing Explained

In simple terms, digital marketing is any marketing you do online. It differs from traditional (or print) marketing because of this. While traditional marketing uses things like paper flyers to hand out in person, digital marketing is conducted entirely online, with no print supplies.

What Are the Most Common Forms of Digital Marketing?

The truth is that there are several different digital marketing channels businesses can make use of now. As online tech has developed, the ways we can use it for marketing have as well. Some are more common than others though. This includes:

– Social media marketing where businesses engage with customers, post offers and give updates on company news via sites like Twitter and Facebook.

– Pay per click advertising where companies run paid adverts via search engines online. These adverts are the ones that show up at the top of the search engine results and can help drive more sales your way when targeted for specific keywords your customers are searching.

– Email marketing where organisations send out email messages to existing customers with details of offers or promotions they might be interested in.

– Search Engine Optimisation where businesses optimise their website to show up higher in search engine results.

While this is not an exhaustive list of digital marketing channels, they are some of the most popular around.

Why Is Digital Marketing So Popular Now?

There are a few reasons why it has become so widely used in recent times. Perhaps the most obvious is that consumers now spend more time shopping, searching and interacting online. This means that businesses who use online marketing are connecting with them in greater numbers and where they actually hang out.

Digital marketing can also bring cost savings to businesses. Compared to printing out expensive brochures to mail out in the post, sending a batch of emails is much cheaper. Digital marketing methods can also prove much quicker to carry out, thus saving valuable working time.

Effective Website Design to Help Digital Marketing

Having a responsive and great-looking website is a must for proper digital marketing. How your website is built and designed has a big impact on your SEO efforts. If you are based in the Bristol/Gloucestershire area and need an expert web design service, get in touch with Real Internet today. We can also help with brand development so you really stand out online. Contact us today