Entries by Melanie Howell

How to Write Content for Digital Marketing

Much of your success in digital marketing will rely on a steady stream of web page updates, blogs, news items and social media posts; fresh, dynamic content that informs, educates, persuades and influences. Here are a few tips on content to get you started. These form the basis of an effective content marketing strategy. How […]

How Long Does It Take to Design a Website?

Creating a website from scratch can take days, weeks, or even months. With so many variables in the website development process, the time required varies from one project to another. While we cannot give you a definite answer of how long website creation takes, we will be sharing the four steps of website creation and […]

What is Website Design and Development?

Setting up a new website for your company involves several processes, including the design of the user interface, content creation, code writing, usability testing and website hosting. These processes are often bundled together under a single term, such as ‘web design’ or ‘web development’. As a result, many people are often confused about what a […]

What Is the Difference Between Ecommerce and Digital Marketing?

Although eCommerce and digital marketing are closely intertwined, they are certainly not one and the same. eCommerce deals with selling and buying goods and services across the internet, while digital marketing focuses on promotional strategies that drive traffic to your eCommerce store. Learning the difference between the two is crucial for your business because these […]