Entries by Melanie Howell

What is Social Media Marketing in Digital Marketing

Social media marketing is the use of social media platforms such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, etc., to market your company’s products and services. It involves publishing tailored content on various platforms, running social media ads, and engaging with your audience. This form of digital marketing helps you connect with your target market […]

What is digital marketing for small businesses?

Simply put, digital marketing is any form of marketing that is done online. It encompasses all marketing efforts that use the internet or an electronic device and leverages channels such as email, social media, and search engines. Digital marketing has levelled the field in the eCommerce industry, allowing small businesses to outrank established enterprises. Here […]

What is a Persona in Digital Marketing

A persona in digital marketing is a fictional representation of your target customer based on market research and actual data from your existing customers. These characters have illustrative pictures and fictional names that help make them tangible to marketers. When creating personas, marketers go beyond the standard demographic questions; they drill into your customers’ psyche […]

What does digital marketing involve

In the world of online shopping, digital marketing is the key to any successful business. Digital marketing is a process that involves using the internet and various digital software to promote products or services. Digital marketing will often stretch across several digital platforms to reach a wide audience, but the process is far more than […]

How to implement a digital marketing strategy

Digital marketing is undoubtedly the future of marketing and advertising, but for it to be effective, you need a cohesive digital marketing strategy. It will help you identify your business’s unique selling points, and it will also help you communicate that message to your target audience through various digital channels. If you already have your […]