Digital marketing is one of those terms that everyone claims to know what it means but get stuck when it comes to the nitty-gritty. As a result, many business owners end up leveraging it incorrectly, resulting in significant losses. What exactly is digital marketing? It’s also known as online marketing, and it’s any form of […]
About Melanie Howell
I am the Business Manager for Real Internet. I run the daily operations and look after the business.
Entries by Melanie Howell
Social media marketing is the use of social media platforms such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, etc., to market your company’s products and services. It involves publishing tailored content on various platforms, running social media ads, and engaging with your audience. This form of digital marketing helps you connect with your target market […]
At Real Internet, we always like to keep up to date with the latest trends and algorithms. However, we also enjoy educating our clients as best we can. Google can be a minefield — search engine optimisation (SEO), analytics and lots more! Most people use Google for its search function; there are thousands of web […]
Simply put, digital marketing is any form of marketing that is done online. It encompasses all marketing efforts that use the internet or an electronic device and leverages channels such as email, social media, and search engines. Digital marketing has levelled the field in the eCommerce industry, allowing small businesses to outrank established enterprises. Here […]
Last week, we completed an upgrade and refresh of the website for The White House, Newquay. Their old website didn’t reflect the luxurious style of the hotel and now it promotes it in all its glory! The White House Hotel is a beautiful period building ideally located in Newquay and a short walk to the […]
Great copywriting is key to any effective and engaging digital marketing campaign. It is a way to drive traffic to your website, optimise your business when it comes to appearing at the top of web searches, and engage new and old clients alike. From customer-retaining blog posts to influential social media content, copywriting has a […]
A persona in digital marketing is a fictional representation of your target customer based on market research and actual data from your existing customers. These characters have illustrative pictures and fictional names that help make them tangible to marketers. When creating personas, marketers go beyond the standard demographic questions; they drill into your customers’ psyche […]
In the world of online shopping, digital marketing is the key to any successful business. Digital marketing is a process that involves using the internet and various digital software to promote products or services. Digital marketing will often stretch across several digital platforms to reach a wide audience, but the process is far more than […]
As you help your clients with their needs, set some time apart to work on a digital marketing strategy for your business as well. Social media is very important, and as an expert in your field, you should strive to create a strong social media presence for your business. This will allow you to have […]
Digital marketing is undoubtedly the future of marketing and advertising, but for it to be effective, you need a cohesive digital marketing strategy. It will help you identify your business’s unique selling points, and it will also help you communicate that message to your target audience through various digital channels. If you already have your […]
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