Web design is what creates the overall look and feel of a website. It involves planning and building the elements of a website, from its structure and layout to its colours, fonts, and graphics. Web design is not to be confused with web development, which is the coding that makes a website work. Here are […]
Much of your success in digital marketing will rely on a steady stream of web page updates, blogs, news items and social media posts; fresh, dynamic content that informs, educates, persuades and influences. Here are a few tips on content to get you started. These form the basis of an effective content marketing strategy. How […]
Creating a website from scratch can take days, weeks, or even months. With so many variables in the website development process, the time required varies from one project to another. While we cannot give you a definite answer of how long website creation takes, we will be sharing the four steps of website creation and […]
Market research is used to generate a greater understanding of the existing market, including what your potential customers and clients are looking for. By collecting this research, you can refine and adjust your business to suit demand and boost success. Once you have determined your targeted demographic, you can also more easily set out a […]
Setting up a new website for your company involves several processes, including the design of the user interface, content creation, code writing, usability testing and website hosting. These processes are often bundled together under a single term, such as ‘web design’ or ‘web development’. As a result, many people are often confused about what a […]
You may not think that a web design company has much to offer your digital marketing strategy. But is web development a part of digital marketing after all? The answer is yes, it is – web design services can be an essential part of your online promotional plans. Working with a web developer can make […]
Although eCommerce and digital marketing are closely intertwined, they are certainly not one and the same. eCommerce deals with selling and buying goods and services across the internet, while digital marketing focuses on promotional strategies that drive traffic to your eCommerce store. Learning the difference between the two is crucial for your business because these […]
The internet is constantly evolving how we share knowledge, communicate with one another, and lead a quality lifestyle. T0 succeed in this competitive market, you need to have a prominent presence. Consumers like to have information at their fingertips and there has never been a more significant time to establish a website for your business. […]
Keywords are an integral part of search engine optimisation (SEO) and this can be crucial when you are using digital marketing to get more people to visit your website. So, what is keyword research in digital marketing and how can you effectively digitally market your website? How are keywords used in SEO? Keywords are an […]
With the increased use of the internet, it is no longer feasible to run a business without some sort of online presence. Besides social media, a well-designed website can help open up your small business to new markets and give you an edge in your field. Here is a step-by-step guide on how to create […]
