How to Write Content for Digital Marketing

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Content is the king of digital marketing. To create an effective digital marketing strategy, you must write high-quality content that attracts visitors to your website. Here are six tips on how to write content that matters.

Define your marketing goals

You should never write content just for the sake of writing. Any content you create should help you achieve a specific goal, such as increasing traffic, improving conversion, thought leadership, etc. So, before creating your content marketing strategy, make a list of goals you would like to achieve. Doing this early on will help you make other creative decisions, such as your tone, writing style, and how in-depth you go.

Research on different content formats

When most people hear of content writing, they think of blog posts and articles. While these are great for your content marketing strategy, there are many other types of content that you can use. You can use videos, podcasts, white papers, case studies, eBooks, and webinars. Every content format has its pros and cons, so research to find out which type of content is best for your audience.

Do your research

Once you have defined your goals and settled on a suitable content format, the next step is to select a topic and do your research. You must have extensive knowledge of the topic that you’re writing about. Include data and statistics to support your claims and establish credibility.

Use head-turning headlines

Your headline determines whether your audience will read the rest of your work or not. If your headline doesn’t intrigue the reader, then you will not achieve the desired results with your content. A good headline should define what your article is all about and demonstrate value. Numbers and lists promise quick, scan-friendly content, so be sure to include them where possible.

Optimise for SEO

To make your content visible on search engines, you must optimise it for SEO. This is done by using relevant keywords, backlinks, headings, and an enticing Call To Action (CTA).

Edit your work

Ensure that you proofread your work before publishing. Content with misspellings and grammatical errors can cause a drop in rankings and make you look less authoritative, so ensure that you use tools such as Grammarly to polish your work.

If you need help creating content for your digital marketing strategy, contact us today to speak to our team of experts.

What is Web Design All About?

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There are well over 1.7 billion websites in the world, and organisations of all types and sizes need one. Yet, there are still many myths and misunderstandings about them, alongside too much money wasted on sites that perform badly. So, what is web design all about?

Looks aren’t everything

It’s important to stress that the word ‘design’ in this context means a great deal more than simply aesthetics. Yes, an attractive website is important. It’s part of something called your User Interface, which includes making your brand obvious and attractive on every page.

However, good website design involves creating strong website performance too, the sort of architectural factors that ensure you get a good return on your investment.

What skills are needed for effective web design?

The above point is why so many DIY websites fail to generate sales or even to attract enough page visitors.

A website design company goes beyond appearances, as it knows how to:

  • Pin down business goals
  • Identify target customers
  • Research competitor activities
  • Innovate on graphical content
  • Build vital functions, such as search options
  • Streamline load speeds and navigation
  • Find relevant plug-ins
  • Make pages more ‘searchable’
  • Create user-centric web pages

What is meant by user-centric web design?

Some of the best website designs ‘on paper’ fail to hold on to their target customers, such as a website that’s stunning on large screens, but fiddly to use on smartphones, alienating younger users instantly.

User-centric design links to another commonly used term in website design; user experience or UX. Put simply, things like SEO and online ads are a waste of money if you leak leads from your web pages. The best website management company will provide you with strong UX and a web design that converts leads seamlessly and consistently by matching user expectations, preferences and behaviours.

Constant evaluation

When considering, ‘What is web design all about?’, it’s also important to understand it’s not a quick fix for business success.

The best website designs are constantly assessed and improved. This is another reason DIY websites fail, and why website hosting and management services are so invaluable. They provide you with proactive and creative help to keep your website relevant and successful.

Web design Gloucestershire

Real Internet offers affordable, adaptable web designs that are about performance as well as aesthetics, so contact us today to learn more.

What is User Experience in Web Design?

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Your business website is a digital portfolio that tells your target audience more about your company and your products/services while persuading them to take action. However, to achieve this, you need to provide customers with the best user experience so that they can do repeat business with you and recommend you to friends and family.

But, what exactly is user experience?

User experience can be defined as any interaction a user makes with a certain business and its products/services. It includes everything from how a user feels to what they see and hear and their emotional reactions.

What is user experience in web design?

In web design, user experience focuses on practices that make a website easy to use and appealing to consumers. A good user experience in web design means that:

• Your customer visited your site
• They scrolled through the different web pages
• They understood what your site is all about and what you sell
• They got what they wanted and took action, e.g., contacted you or made a purchase

Many factors influence a user’s experience with your website, but the main ones include:

• Usability: Is your site easy to use and navigate?
• Value: Does your site’s content/service/product make the time spent on it worthwhile?
• Credible: Does your brand build customer trust, belief and loyalty?
• Usefulness: Does your site satisfy visitor needs and requirements?
• Desirable: Does your website evoke or create an emotional reaction with the end-user?
• Accessible: How easily accessible is your website?

Achieving all these aspects might seem challenging, but it’s not impossible. Working with an experienced web developer or designer will help you improve your website, which improves user experience.

Importance of improving your website’s user experience

User experience is vital in web design as it significantly affects conversion rates. For example, if visitors find your website difficult to use and navigate, they’ll log off within a few minutes and find another site to purchase from.

Similarly, if your website looks outdated and functions poorly, visitors are less likely to purchase from it. Ultimately, if you want to improve your conversion rates, ensure you’re offering the best user experience.

Get in touch with us today for affordable, and adaptable web design services.

How Digital Marketing Helps to Grow Business

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Digital marketing has helped companies take off since the 1990s. But as technology has vastly improved, many wonder if it is worth taking your organisation online in today’s saturated world.

Here’s why digital marketing is still as important as ever for growing your business…

Digital marketing helps builds your brand name

Creating digital content, such as social media posts, blogs and videos, gives customers an insight into your venture. Companies that blog gain more leads as it helps to build trust and knowledge around your business. Opening up your brand’s personality offers transparency and expertise, and a customer will be willing to spend their money knowing they are getting a reputable service.

You can reach customers worldwide

Content creation will increase your chances of ranking higher in searches by 434% and open you up to a new realm of consumers. Traditional marketing could help your company by letting people in your local area know you exist, the internet will let the whole world know about your products!

A comment on Twitter or a video on TikTok has the chance to go viral with little effort and money. It will reach people across the globe without having to change your tactics to cater to different regions.

Target your ideal customer

While reaching millions of people across the world sounds fantastic, you know who your products and services are best catered towards. Unlike traditional mediums, marketing your services online will supply the information you need to understand your target demographics and where to find them.

By generating a consistent flow of targeted customers, you will be able to see what efforts are working best and save time and money in the process.

To market your business today, you only need a reliable website management system to get started. Sticking to a consistent digital marketing strategy will get your brand name travelling and customers to your website within a few clicks.

Contact our team today for digital marketing services you can rely on.