What is Website Design and Development?

Setting up a new website for your company involves several processes, including the design of the user interface, content creation, code writing, usability testing and website hosting.

These processes are often bundled together under a single term, such as ‘web design’ or ‘web development’. As a result, many people are often confused about what a web designer or developer actually does.

It’s common to assume that developers and designers do the same job, but the reality is that these are very different disciplines with very different skill sets. So, in this article, we hope to clear up the confusion about these two very different but important roles.

What is website design?

Web design is the process of designing content so that it can be displayed effectively on the web. Web designers typically come from a graphic design background where they have developed the skills to display text and images to deliver a coherent message.

This is done by using several traditional graphic design methodologies such as typography, colour theory, contrast, proximity and repetition, combined with user-centred methodologies such as user experience design and interface design.

A web designer does not typically need to know how to write the underlying code that holds all these pieces together. However, in practice, many web designers, especially at smaller firms, do know how to write code.

What is website development?

Web development is the process of writing the code that holds all the graphical elements together. This process can be broken down into two disciplines: front-end and back-end development.

Front end developers write the code that is read by web browsers such as Chrome or Firefox. This is done using the markup languages HTML and CSS, which provide the foundation of every web page, as well as JavaScript, which adds more interactive features.

Back-end developers write the code that is used by the webserver. In a typical scenario, back-end code is used to communicate information held in a database to the web browser. Popular backend languages include PHP, Ruby, and Python.

These two methods of development are so different that the role of a web developer is often defined as either front-end or back-end development. However, as with design, there are developers who specialise in both. These are known as full-stack developers

Get in touch

At Real Internet, we are a web design company that specialises in both the design and development of websites. This one-stop service allows us to deliver high quality tailored web designs at a low cost compared to our competitors.

If you would like to know how we can improve your web presence by building a bespoke website optimised to deliver more click-throughs and conversions, get in touch with our digital experts today by calling us on 01454 806570 or by completing the contact form here.

 

Is Web Development a Part of Digital Marketing?

You may not think that a web design company has much to offer your digital marketing strategy. But is web development a part of digital marketing after all? The answer is yes, it is – web design services can be an essential part of your online promotional plans. Working with a web developer can make the rest of your digital marketing efforts much more effective, and make a key difference in ensuring long term success.

Is web development a part of digital marketing?

A website design company can make your website look amazing – that’s a given. A good-looking website isn’t enough, however. It also needs to be as easy as possible for search engines to find. This is why web development can take a key role in your digital marketing strategy. If you understand how you intend to promote your website, a web developer can ensure your website is properly primed to help search engine optimisation however it can. This can be through a number of ways, including the use of appropriate keywords, developing content, photos, building your website authority, or giving you the key website elements to promote elsewhere, such as secure checkout.

Another essential element of digital marketing is making sure that your website is accessible to everyone. Remember that a large portion of your traffic will be coming from mobile devices, so it’s important your website is streamlined enough to load quickly on mobiles and tablets as well as desktops. Understanding that your website is easy to access can inform the rest of your digital marketing strategy, by allowing you to broaden the channels through which you promote your website.

Choosing the right web developers

As with the rest of your digital marketing plan, quality web development depends on choosing the right team to work with. You need an experienced team of web development professionals, with both the creativity and collaborative tools required to understand what you’re looking to achieve with your website and make it a reality for you.

That’s why when you’re building your digital marketing plan you should contact Real Internet. Our team is capable of streamlining and preparing your website to become an integral tool in your online promotions.

Contact us today.

What Is the Difference Between Ecommerce and Digital Marketing?

Although eCommerce and digital marketing are closely intertwined, they are certainly not one and the same.

eCommerce deals with selling and buying goods and services across the internet, while digital marketing focuses on promotional strategies that drive traffic to your eCommerce store. Learning the difference between the two is crucial for your business because these processes work closely together. So, what is the difference between eCommerce and digital marketing?

eCommerce

Like a bricks-and-mortar business, eCommerce businesses require a channel where customers can browse through the inventory and order goods and services, and this is often a website. When running an eCommerce store, one of the first things you will have to do is create a website that displays all your items. A website also allows you to process orders and accept payments from customers. That said, having a great site isn’t enough in eCommerce. You will need to advertise your business to generate traffic to your site, and this is where digital marketing comes in.

Digital Marketing

Digital marketing is essential to the success of eCommerce. It helps you reach your target audience and converts the incoming traffic into paying customers. Some examples of digital marketing include:

SEO

Search engine optimisation focuses on your site’s ranking on search engines such as Google, Bing, etc. It helps your website become more discoverable by optimising your content using relevant keywords and quality backlinks. SEO generates organic traffic, which means that you won’t pay for each visit on your site.

SMM

Social media marketing is one of the most powerful methods of advertising today. It can help you raise brand awareness, create a brand identity, increase engagement, and increase website traffic. All you need to do is select a few social media platforms and consistently publish content relevant to your brand.

PPC

Pay-per-click advertising requires that you pay search engines every time a user clicks on your ad.

Although different, eCommerce and digital marketing work together to grow and prosper your business. For digital marketing and web design services, please contact us today to talk to our team of experts.

8 Reasons Why You Need a Website for Your Business Growth in 2021

The internet is constantly evolving how we share knowledge, communicate with one another, and lead a quality lifestyle. T0 succeed in this competitive market, you need to have a prominent presence. Consumers like to have information at their fingertips and there has never been a more significant time to establish a website for your business.

Investing in a website could be the means of success for your business as it enhances social credibility, better advertising, increased sales, market expansion, customer convenience, and 24-hour availability. Also, several SEO solicitors and agencies can help drive customers to your website and boost your online visibility and security concerning all legal regulations. This article will guide you on why you should establish a website for your business growth.

Increase your revenue

Investing in a website will increase your revenue by reaching thousands of customers online and attracting them to your business without too much outlay. It will be increased even more if the website you designed is easy to access and simple to use so it’s not difficult for potential consumers to buy your goods online.

Your customers expect it

Your customers want to know more about you and your goods and may visit your website often before they purchase. Providing information about your goods and services helps with buying decisions. Also, having a chat option is a good opportunity to provide communication between you and customers by answering their queries.

It helps to your company credibility

Designing your website will help you increase your company’s credibility; people base their buying decisions on how well a company website is designed and updated. Creativity attracts the customer to buy goods and recommends their friends.

Decrease of social media reach

Most average businesses have a page on social media site, but it will not help you grow your business by only creating a page there. You need a professional website as well.

Exhibit your offers

By flaunting your offers on your website through display, short videos, or PDF files, the time customers spend on the website will increase and result in your business growth. These offers encourage the customer to contact you and share them with their friends, helping you gain more audience and increased sales.

Compete with brands

Creating a website will help you compete with other brands within your industry. Also, having your website professionally designed will give you an edge over other homemade websites.

The website never sleeps

You can earn even when you are sleeping or spending time with your loved ones because your website is taking orders 24/7 if you’ve designed it the right way.

Share your story

Sharing your story will gain the interest of people. By telling them what struggles you faced and what made you start this business, many will relate and share it with their friends. Remember, people buy from people.

Real Internet has vast expertise in web design and development, alongside hosting services. We are based just outside of Bristol in historic Wotton-under-Edge, and we work with clients throughout the South West. We can help you create a fast, functional website that illustrates your successful business brand.

Get in touch today to find out more.