Setting up a new website for your company involves several processes, including the design of the user interface, content creation, code writing, usability testing and website hosting.
These processes are often bundled together under a single term, such as ‘web design’ or ‘web development’. As a result, many people are often confused about what a web designer or developer actually does.
It’s common to assume that developers and designers do the same job, but the reality is that these are very different disciplines with very different skill sets. So, in this article, we hope to clear up the confusion about these two very different but important roles.
What is website design?
Web design is the process of designing content so that it can be displayed effectively on the web. Web designers typically come from a graphic design background where they have developed the skills to display text and images to deliver a coherent message.
This is done by using several traditional graphic design methodologies such as typography, colour theory, contrast, proximity and repetition, combined with user-centred methodologies such as user experience design and interface design.
A web designer does not typically need to know how to write the underlying code that holds all these pieces together. However, in practice, many web designers, especially at smaller firms, do know how to write code.
What is website development?
Web development is the process of writing the code that holds all the graphical elements together. This process can be broken down into two disciplines: front-end and back-end development.
Back-end developers write the code that is used by the webserver. In a typical scenario, back-end code is used to communicate information held in a database to the web browser. Popular backend languages include PHP, Ruby, and Python.
These two methods of development are so different that the role of a web developer is often defined as either front-end or back-end development. However, as with design, there are developers who specialise in both. These are known as full-stack developers
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At Real Internet, we are a web design company that specialises in both the design and development of websites. This one-stop service allows us to deliver high quality tailored web designs at a low cost compared to our competitors.
If you would like to know how we can improve your web presence by building a bespoke website optimised to deliver more click-throughs and conversions, get in touch with our digital experts today by calling us on 01454 806570 or by completing the contact form here.