Social media marketing is the use of social media platforms such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, etc., to market your company’s products and services. It involves publishing tailored content on various platforms, running social media ads, and engaging with your audience.
This form of digital marketing helps you connect with your target market to drive more traffic to your website, increase sales, and build your brand.
Five Pillars of Social Media Marketing
The first step to a successful social media campaign is creating a strategy. This step requires you to think long and hard about your goals and how social media can help you achieve them. Do you want to increase brand awareness or increase sales and website traffic? Understanding your goals will help you choose suitable social media platforms and the type of content that will be shared.
Planning and Publishing
When running your business’s social media accounts, consistency is key. You must draft a plan of what your content will look like and decide when it will be published on your various platforms. Posting your content at the right time and frequency allows you to reach your audience when they are most active.
Listening and Engagement
As your following grows, conversations about your business will also increase. Your followers will engage with you by commenting on your posts, messaging you directly, and tagging you on their social media posts. As this happens, it is crucial that you monitor all conversations about your brand. You can manually check your notifications on all social media platforms, but this isn’t efficient. Therefore, consider using a social media listening and engaging tool that sums up all your social media mentions and messages, including those that didn’t tag your company’s social media profile.
Analytics and Reporting
As you continue with social media marketing, it is critical that you find out how your posts are performing. How many new followers did you get this month? How many people used your brand’s hashtag? Which type of post did your followers most engage with? Finding answers to these questions will help you adjust your strategy as required, so ensure that you get reports of engagement and reach every so often.
Purchasing social media advertisements is a great way to further promote your brand. They help you reach a wider audience by allowing you to create target audiences based on their interests, behaviours, demographics, etc.
At Real Internet, we offer web hosting and management services. Contact us today for more information about our packages.