What is Keyword Research in Digital Marketing?

Keywords are an integral part of search engine optimisation (SEO) and this can be crucial when you are using digital marketing to get more people to visit your website. So, what is keyword research in digital marketing and how can you effectively digitally market your website?

How are keywords used in SEO?

Keywords are an intrinsic part of SEO because they are the words and phrases that people input into search engines. SEO or search engine optimisation is the process of ensuring that your site is found by search engines like Google and ranks highly on a search engine results page (SERP).

When customers or clients are looking for products or services, they will type in the terms they are searching for and if your site correlates with these terms, it is likely to rank more highly on the results page. Internet users tend to click on the search results that are higher up the page. By optimising your sites for search engines, alongside using a variety of other strategies, you can achieve a higher page ranking and attract more traffic.

What is keyword research in digital marketing?

When you want your site to achieve a high SERP ranking, it is important that you know exactly which words and phrases your potential clients are searching for. This allows you to integrate these terms into your website content. You can also learn where you rank for keywords along with where your competitors rank, giving you an edge in boosting your site’s SEO.

How can keyword research benefit your business?

Once you know which keywords are the most searched for in your industry, this allows you to use them to your advantage. You can create a blog and weave these keywords into the content. You can also optimise the rest of your website to ensure that keywords are used throughout, including in the metadata and alt image text. Ultimately, this will boost your SERP ranking and ensure that you receive increased traffic and a higher volume of business.

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