What is Keyword Research in Digital Marketing?

Keywords are an integral part of search engine optimisation (SEO) and this can be crucial when you are using digital marketing to get more people to visit your website. So, what is keyword research in digital marketing and how can you effectively digitally market your website?

How are keywords used in SEO?

Keywords are an intrinsic part of SEO because they are the words and phrases that people input into search engines. SEO or search engine optimisation is the process of ensuring that your site is found by search engines like Google and ranks highly on a search engine results page (SERP).

When customers or clients are looking for products or services, they will type in the terms they are searching for and if your site correlates with these terms, it is likely to rank more highly on the results page. Internet users tend to click on the search results that are higher up the page. By optimising your sites for search engines, alongside using a variety of other strategies, you can achieve a higher page ranking and attract more traffic.

What is keyword research in digital marketing?

When you want your site to achieve a high SERP ranking, it is important that you know exactly which words and phrases your potential clients are searching for. This allows you to integrate these terms into your website content. You can also learn where you rank for keywords along with where your competitors rank, giving you an edge in boosting your site’s SEO.

How can keyword research benefit your business?

Once you know which keywords are the most searched for in your industry, this allows you to use them to your advantage. You can create a blog and weave these keywords into the content. You can also optimise the rest of your website to ensure that keywords are used throughout, including in the metadata and alt image text. Ultimately, this will boost your SERP ranking and ensure that you receive increased traffic and a higher volume of business.

For further enquiries about our web hosting services and other products, please contact us at Real Internet.

How to Design a Company Website

With the increased use of the internet, it is no longer feasible to run a business without some sort of online presence. Besides social media, a well-designed website can help open up your small business to new markets and give you an edge in your field. Here is a step-by-step guide on how to create a website for your business.

Pick a domain name

Your domain name is one of the most important features of your website. It should be descriptive, memorable, and easy to type in. Keep it as short as possible, and avoid using acronyms, numbers, and hyphens where possible. Using the right domain extension is also critical, so always aim for the .com extension. Once you settle on a name, confirm its availability and check copyrights to ensure that it does not contain any registered trademarks.

Purchase website hosting

When selecting a website hosting provider, you can choose a shared server or a dedicated server. The former is much more affordable, but performance can be slow, and security is easily compromised. The latter can be very expensive, but it would allow your website to perform optimally. Other than cost, some of the other things to look out for when selecting a host include security, scalability, intuitive interface, and technical support.

Build your pages

A good website should have several pages dedicated to different aspects of your business. You will need a home page, an about page, a blog page, a products/services page, a contacts page, an FAQ page, and a reviews page. Your homepage should help visitors understand what your company is all about, so create a clear and concise statement. Also, remember to place strategic calls to action where necessary and ensure that they match the information on the page.

Optimise your website for SEO

SEO ensures that search engines such as Google index and rank your website appropriately. A good website design, together with other SEO practices such as fast loading speed, keyword implementation, and quality backlinks, helps your website rank higher on search engine result pages, which helps increase your website traffic.

At Real Internet, we offer website design services as well as website hosting and management. Contact us today and let us help you create an attractive, responsive, and practical website for your company.

Real Internet SSL

Is Your Website Secure?

Is your website secure? It matters to Google!

Hyper Text Transfer Protocol Secure (HTTPS) is the secure version of HTTP, the protocol over which data is sent between your browser and the website that you are connected to. The ‘S’ at the end of HTTPS stands for ‘Secure’. It means all communications between your browser and the website are encrypted. HTTPS is often used to protect highly confidential online transactions like online banking and online shopping order forms.

Web browsers such as Internet Explorer, Firefox and Chrome also display a padlock icon in the address bar to visually indicate that an HTTPS connection is in effect.

How Does HTTPS Work?

HTTPS pages typically use one of two secure protocols to encrypt communications – SSL (Secure Sockets Layer) or TLS (Transport Layer Security). Both the TLS and SSL protocols use what is known as an ‘asymmetric’ Public Key Infrastructure (PKI) system. An asymmetric system uses two ‘keys’ to encrypt communications, a ‘public’ key and a ‘private’ key. Anything encrypted with the public key can only be decrypted by the private key and vice-versa.

As the names suggest, the ‘private’ key should be kept strictly protected and should only be accessible to the owner of the private key. In the case of a website, the private key remains securely ensconced on the webserver. Conversely, the public key is intended to be distributed to anybody and everybody that needs to be able to decrypt information that was encrypted with the private key.

What is an HTTPS certificate?

When you request an HTTPS connection to a webpage, the website will initially send its SSL certificate to your browser. This certificate contains the public key needed to begin the secure session. Based on this initial exchange, your browser and the website then initiate the ‘SSL handshake’. The SSL handshake involves the generation of shared secrets to establish a uniquely secure connection between yourself and the website.

When a trusted SSL Digital Certificate is used during an HTTPS connection, users will see a padlock icon in the browser address bar. When an Extended Validation Certificate is installed on a website, the address bar will turn green.

Why Is an SSL Certificate Required?

All communications sent over regular HTTP connections are in ‘plain text’ and can be read by any hacker that manages to break into the connection between your browser and the website. This presents a clear danger if the ‘communication’ is on an order form and includes your credit card details or social security number. With an HTTPS connection, all communications are securely encrypted. This means that even if somebody managed to break into the connection, they would not be able to decrypt any of the data which passes between you and the website.

Benefits of Hypertext Transfer Protocol Secure

The major benefits of an HTTPS certificate are:

  • Customer information, like credit card numbers, is encrypted and cannot be intercepted
  • Visitors can verify you are a registered business and that you own the domain
  • Customers are more likely to trust and complete purchases from sites that use HTTPS

If you are concerned about the security of your website, contact us at Real Internet and we can put your mind at ease.

 

What’s Included in Digital Marketing

Digital marketing is one of those terms that everyone claims to know what it means but get stuck when it comes to the nitty-gritty. As a result, many business owners end up leveraging it incorrectly, resulting in significant losses.

What exactly is digital marketing?

It’s also known as online marketing, and it’s any form of advertisement that uses digital channels such as social media, websites, mobile apps, and search engines to convey promotional messages and measure their impact.

Online marketing can take several forms, including display ads, online video, and social media posts. When creating a digital communication campaign, it’s vital to understand what’s included to get the most out of it.

To help you get started, here are some of the things included in online marketing:

1. Social media marketing

Digital marketers use social media to promote a brand’s products/services because it provides immediate interaction and customer feedback. You’ll not only share information and engage with your target audience but also increase brand awareness.

2. Search engine optimization (SEO)

If you own a website, you know how vital SEO is in driving traffic to your site and increasing your authority. SEO refers to optimizing a site to increase its visibility for relevant searches.

A web developer can help you create a practical, attractive, and relevant website that’s SEO compliant, improving site navigation and usability.

3. Search engine marketing (SEM)

SEM refers to using paid strategies to increase your site’s visibility in search engines. One common example is Google AdWords, where you pay Google a certain amount to display your advertisement for relevant searches.

4. Content marketing

This involves creating and sharing valuable information to influence your target audience to take action, e.g., buy a product. As a form of storytelling, content marketing builds healthy relationships with potential customers by making strong emotional connections.

Other things included in online marketing are pay-per-click advertising (PPC), affiliate marketing, and email marketing.

Contact Real Internet today, a web design company based in Wotton-Under-Edge, Gloucestershire, for quality web design services.

What is Social Media Marketing in Digital Marketing

Social media marketing is the use of social media platforms such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, etc., to market your company’s products and services. It involves publishing tailored content on various platforms, running social media ads, and engaging with your audience.

This form of digital marketing helps you connect with your target market to drive more traffic to your website, increase sales, and build your brand.

Five Pillars of Social Media Marketing

Strategy

The first step to a successful social media campaign is creating a strategy. This step requires you to think long and hard about your goals and how social media can help you achieve them. Do you want to increase brand awareness or increase sales and website traffic? Understanding your goals will help you choose suitable social media platforms and the type of content that will be shared.

Planning and Publishing

When running your business’s social media accounts, consistency is key. You must draft a plan of what your content will look like and decide when it will be published on your various platforms. Posting your content at the right time and frequency allows you to reach your audience when they are most active.

Listening and Engagement

As your following grows, conversations about your business will also increase. Your followers will engage with you by commenting on your posts, messaging you directly, and tagging you on their social media posts. As this happens, it is crucial that you monitor all conversations about your brand. You can manually check your notifications on all social media platforms, but this isn’t efficient. Therefore, consider using a social media listening and engaging tool that sums up all your social media mentions and messages, including those that didn’t tag your company’s social media profile.

Analytics and Reporting

As you continue with social media marketing, it is critical that you find out how your posts are performing. How many new followers did you get this month? How many people used your brand’s hashtag? Which type of post did your followers most engage with? Finding answers to these questions will help you adjust your strategy as required, so ensure that you get reports of engagement and reach every so often.

Advertising

Purchasing social media advertisements is a great way to further promote your brand. They help you reach a wider audience by allowing you to create target audiences based on their interests, behaviours, demographics, etc.

At Real Internet, we offer web hosting and management services. Contact us today for more information about our packages.

GOOGLE – the thing that we use most days, how does it work?

At Real Internet, we always like to keep up to date with the latest trends and algorithms. However, we also enjoy educating our clients as best we can. Google can be a minefield — search engine optimisation (SEO), analytics and lots more! 

Most people use Google for its search function; there are thousands of web pages of information found every time you search with a keyword or phrase.

But have you ever wondered why some web pages are listed higher than others? Before you even search, Google has information about web pages organised in their search index. The index is a vast library that holds more information than all the world’s libraries put together.

At Real Internet, we always recommend updating your website regularly. This is because website crawlers pay special attention to new sites and changes to existing sites.

Computer programs determine which sites to website crawl, how often, and how many pages to fetch from each site. The website crawling process begins with a list of web addresses from past crawls and sitemaps provided by website owners. As Google’s crawlers visit these websites, they use links on those sites to discover other pages.

When the crawlers find a web page, Google’s systems render the content of the page, just as a browser does. Google takes note of key signals, from website freshness to keywords. It then keeps track of it all in the search index. Did you know the Google search index contains hundreds of billions of web pages and is well over 100,000,000 gigabytes in size? When Google indexes each word on a website, they add it to all entries. Imagine how large the index in the back of a book would be for one website, let alone all the websites today!

Looking in the back of a book index to find what you need would be impossible on the world wide web without Google’s ranking systems. A series of algorithms make up the ranking systems, and they sort through hundreds of billions of web pages in the search index to find the best result for you in seconds. Hundreds of websites are published every second and content is constantly being indexed.

If you feel overwhelmed or in need of some jargon-free knowledge, please contact us today for a complimentary chat to see how we can help you.

The Real Internet Team