How is digital marketing done?

More than just a buzzword, digital marketing is an integral part of any successful multifaceted marketing campaign. If you don’t know where to start with a digital campaign, our introduction to how digital marketing is done has got you covered.

Digital marketing in a nutshell

Essentially, any online marketing is digital marketing! Website ads, social media marketing, targeted emails, pay-per-click (PPC) advertising and blogs with carefully thought-out SEO content are just some of the core ways to implement digital marketing. Just like traditional out-of-home or print marketing, it is a way to introduce potential customers or clients to your product or services and persuade them to invest.

It can feel daunting hearing the words “digital assets”, but you will likely already have lots of digital content as part of your business you can utilise for a campaign. Some of the basic digital assets you might already have include:

• Your website
• Product and company photos
• Social media channels
• Online reviews from customers
• Written content (news or blog posts, product/service descriptions, customer reviews)
• Video content

Is it really worth investing in digital marketing?

One of the best things about digital marketing is it gives far more detailed and trackable insights compared to print or OOH marketing. You can use analytics on pretty much all forms of digital marketing to test what your audiences are truly responsive to and what gives you the best ROI. Digital marketing doesn’t mean wastage either, you can target social media campaigns by postcode area and interests, implement SEO in your website content to improve search results and so much more, to ensure you target the ideal customers for your business.

How do I start a digital marketing campaign?

If you’re a beginner at digital marketing, don’t panic! Lots of online advertising platforms have helpful guides to get your online campaign started. It’s also important to remember the principles of a successful print and OOH campaign are still key to a digital marketing campaign: take time to find out who your audience is, where they are, and what their interests are. You’ll also want to have a budget prepared.

Another advantage of digital marketing is you can start with a small spend and if you find your digital marketing activity is performing well, you can then increase that spend and momentum rather than making a large, potentially risky, investment upfront. Finally, make sure that the website all your digital marketing campaigns link back to has up to date content and a strong user experience. For more advice on how to ensure your website works alongside a digital marketing campaign, speak with a member of our team today.

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