The process of designing a website is one that should be detailed and not done in haste. Like an architect drawing drafts of a house build, a well-worked website design map ensures that everyone is aware of the project’s goals and removes any potential design snags. Whether you are already a business owner or preparing to launch a new website, it is important to think about why you need a website, how you expect it to work, and what you expect to gain from it.
How to map out a website design
So, what does a website design map include? It is, more often than not, a visual (digital) representation of a user’s journey through your website. A visual representation usually starts with the homepage and displays how your other pages link to it. The most common pages are: home page, about page, service(s) page, contact page. If you have an e-commerce site, you are likely to need more pages; the same goes if you are adding landing pages as part of a digital marketing strategy.
The map of your website can also show user movement – through navigation bars and other links. This means that your designers can see at a glance the audience’s usability. For example, a visual sitemap will diagram how the ‘about page’ links to the ‘services page’. It may also show that the ‘services page’ has three child pages detailing those services.
There are several online platforms that can be used to create a digital design map; however, in the preliminary stages, a more traditional option may be to use several Post-It notes so that both you and our team of designers can see easily how you expect your website’s pages to link together.
Remember the aim of your website when mapping it out. Is it to lead to a sale? Is it to prompt an enquiry? Or perhaps to provide an answer to a query to develop your authority? In all instances, you will still want to take users to the information they need quickly and seamlessly. Therefore, try to design an intuitive map with as few obstacles as possible to direct users to their destination, depending on where they arrive at your site.
Getting started with mapping your website
A well-organised sitemap means that your website designers will have a blueprint to produce a successful website. At Real Internet, we cover the whole design process; from initial design to the build and monthly maintenance, we have a team of engineers on hand to support your request. If you would like to find out more about the website design services that Real Internet can provide, please get in touch on 01454 806 570 or contact us here.