With the world increasingly running in the online sphere – particularly considering the COVID-19 pandemic – now is the perfect time to update your website with a fresh new design or create one if you’ve yet to dip your toes into the digital world. But how do you choose a great website design company?
Start with some basic research
Before you do anything else, run an online search for local web design companies near you. Working with someone local has a lot of advantages, the biggest one being accessibility. Ask your professional peers for recommendations and the names of companies they have used and were happy with. Snoop at your favourite websites and see who built them (there’s usually a link in the footer).
Check out their own websites
Once you’ve made a list of possibilities, start looking at them all a little more closely. Look at each company’s own website. What a web design agency creates for their own company is a good indication of their capabilities, style, and technical expertise. How do you like the look and feel of their site? How responsive is it? Does it have a modern, up-to-date design? Does it employ all the latest technologies?
Try not to get bogged down in looking at whether you like the specific design. After all, you have your own brand and style. What you’re looking for is whether the website presents the design agency well and reflects their brand and style (whether you like it or not).
A good web design agency will effectively take your vision and branding and create something perfectly in keeping with it. The most important elements for you to consider are whether their own site is up-to-date, highly functional, with a great user experience.
Read their blog
Content creation frequently goes together with web design. If you’re expecting the web design company you choose to create content as part of your new website, looking at their blog is a great way to gauge what to expect. Even if you already have all your own content, the blog will tell you two crucial things about the company: how good they are at keeping their website updated (absolutely vital), and how much they know about web design.
Their blog should highlight their expertise and demonstrate how much knowledge they have about their trade.
Look at their portfolio
Another great way to see exactly what you can expect from a company is to look at their design portfolio. Most web design agencies will feature at least some of their clients on their websites. They should detail the type of project it was, what skills were employed in its development, as well as some great visuals so you can see the result.
Other things to consider are whether they have examples of websites that are like the one you want to be created. Have they worked in your industry? Have they created the type of functionality you’re looking for? Are they used to building big sites with heavy traffic and still ensuring perfect functionality? Do they create bespoke designs that match individual brands or are they all quite ‘samey’?
Give them a call
Use the above to rule out any companies you don’t think will be a good fit and, once you have narrowed it down to one or two possibilities, give them a call. You will usually know quite quickly from speaking to them directly the kind of rapport and service you can expect.
Here, at Real Internet, we are passionate about designing websites that work for customers and are practical, responsive, and attractive. With our vast WordPress experience, Real Internet can build websites and incorporate plugins to give you all the options you need. We can also import your WordPress website directly into our own hosting. We use high-speed, dedicated, and secure servers. Our clients are fully protected from hacking attempts and data loss.
We offer the full web design process, from initial design to the build and publishing online. We also provide monthly maintenance packages, giving you and your business a complete end-to-end website service. Trust Real Internet for all your web design needs.
Contact us today to find out more about how we can help you to create an effective web presence for your business.