Your website is an integral part of your company’s online presence, and therefore, it must be designed right. Without proper website design, prospective leads will bounce off your site as soon as they land because of poor user experience. A beautifully designed website will benefit your audience and business, so here’s why you should invest in it.
Website design and brand image
Your website reflects your company’s brand. It is among the first things visitors look at when learning about your company, so it helps to form the vital first impression. The colours, images, and even fonts you use matter, so carefully think about what message you are trying to send.
It adds to your search engine optimisation (SEO) strategy
Your website design elements affect how you publish content on your website, and that affects how search engine spiders crawl your site. This is extremely important for visibility because it affects the ranking of your site on SERPs. Other than how content is published, a well-designed website makes the user experience so much more pleasant. Since user experience is integral to SEO, it helps your website rank higher on results pages.
It builds trust with your audience
Like we mentioned earlier, your website forms a long-lasting first impression. An outdated and poorly designed website speaks negatively about your company and may cause customers to view your company as unreliable. Therefore, it is important that you build trust with your audience by ensuring that your site is easy to navigate and always updated.
Good website design creates consistency
When building your brand, consistency is key. It helps your customers and audience recognise your brand easily so that they can choose you when they are ready to buy. Web designers help you create consistency across your website’s pages by maintaining the same layout, colours, fonts, etc.
Your competitors are doing it
Many companies now understand the value of web design and are using it to their advantage. By simply making their websites more appealing, they are attracting more leads. If you want to remain competitive, then you must also follow suit. Otherwise, you lose leads to your competition.
For more information about web design, contact us today.