With the current Covid-19 lockdown in place, it may feel that now is not the right time to invest in your website. However, the coronavirus pandemic has made shopping locally more complicated. People are less willing to go to the shops and are more likely to do their shopping online. Being able to sell your products or services online has become particularly important over the last year. That’s why it’s critical for businesses to regularly update their online presence.
As a local retailer, you should see this digital change as an opportunity to grow your own business. And having an up-to-date digital presence is more important than ever before. Being digital is essential if you don’t lose your customer base during these challenging times. It’s vital to make use of various marketing channels to inform your customers about your current business situation and to pass on information, for example:
- The current situation in terms of onsite visiting
- Changing opening hours
- Service delivery (e.g., a delivery service or click-and-collect)
This is the perfect time to impress your visitors as well as increase the number of visitors who convert to paying clients. There are a few things to consider when thinking about updating your website including:
- Do you need to refresh your content? Is everything up to date?
- Are your images as good as they can be? Have you got new employees who need to be added to your website? What about the current images of the products you sell or services you offer?
- Do you use Facebook and Instagram to talk to your customers? If so, we can add those feeds to your website, so it always shows updated content.
Anyone offering products or services should offer a product catalogue that summarises the goods on offer. An online shop is a fantastic way to present your product range in a specially prepared area directly on your website. Over the past few months, we have been developing the online shop for The 90’s Revival, who sell a range of items. We can set up an eCommerce page easily and quickly that will showcase your business. If you’re thinking about giving eCommerce a go for the first time, give us a call and we can talk through your options.
Monthly Maintenance for your Website
As part of our ongoing maintenance on your website, we provide monthly reports that highlight various back-end statistics on how your website is performing. Each month, we would like to concentrate on one website to look at how we could improve those statistics. For example, are you focusing on the right keywords? Can we improve the loading speed of your website by updating images etc? If you would be interested in looking at your website to improve your statistics, give us a call.
Remember, we offer Monthly Maintenance Packages that cover the cost of the regular updates and can include the hosting costs as well.
We are pleased to announce we have a SPECIAL FIXED PRICE offer running until the end of February only. We will refresh and update your website for £420 and we can spread this cost over monthly payments for you if that would make life easier. This works out a just £35 per month for a shiny, new website!
John Lewis Vouchers. For every potential new client you refer to us, we will give you a voucher worth £50 for John Lewis.
We are here to do anything we can do to help you through these tough times. We are always happy to help.