How do you approach your website design and digital marketing?
While some will simply create a website and hope for the best, there’s a better way. By first defining your target audience – a more specific, targeted group of people that you want to reach – you can increase the chances of a good return on marketing investment.
What is a target audience?
To define your target audience, you need to look at a variety of demographic factors to establish the type of people that are most likely to be interested in your product or service. These factors could include:
- Marital status/whether they have children
- Education level
Once you have established the types of people that are most likely to buy from you, you can start to work on marketing campaigns and methods, and the best style of communications that speaks to your audience. You have to make the target market aware that this product or service exactly what they need or want.
How to define your target audience
Defining your target audience is all about research. There are several different ways to work out who your target audience is, and the methods you choose will vary from company to company. These could include:
- Analyse your existing customers. Do you know who they are and whether there are any commonalities? If you don’t currently have demographic information about your existing customer base, consider adding questions to newsletter sign up forms, or use analysis tools to look at your social media following to find out who they are.
- Conduct a review of your competitors. Do you know who your biggest business competitors are? The likelihood is that their customer base will be the same target audience as yours. Analyse any information you have about their customers to help you to define your target audience.
- Look at customer needs/pain points. Which needs or pain points does your product aim to address? If you’re providing virtual PA services, for example, you’ll be aiming to target the owners of small businesses that don’t have this function in-house.
You may well find that you have multiple target audiences – perhaps, different audiences for different products, or different potential audiences for the same product, depending on how it is used. That’s why it’s so vital that you do your research, ensuring that your audience is clearly defined to give you the best chance of success.
For all web design services that help you get results from your target audience, contact Real Internet today.