What is web design?

Web design is a general term which describes the tasks involved in creating a web page. From the smallest personal blog to a complex company website, it is important to have a well-designed website that is easy to navigate. More specifically, web design refers to building a website’s “front-end”, or the parts of a web page which customers and browsers interact with.

Your website is the portal to your company success

The sheer volume of web pages show information using many different technologies linked together with hyperlinks. Web pages have two basic aspects to them. The first is a user interface, usually visual, whilst the second aspect is the “back-end” that includes the technical information. A good web design company understands both these elements and can design a website which will drive traffic to a company or individual.

Real Internet – Your one-stop shop for web design

When choosing a web design company, it is important to hire one that has relevant experience and expertise. Real Internet, based in Gloucestershire, is a web design company with a client base that covers Bristol and the South West. We offer affordable services to a diverse range of customers with a variety of needs.

Here, at Real Internet, we are passionate about designing websites that work for customers and are practical, responsive, and attractive. With our vast WordPress experience, Real Internet can build websites and incorporate plugins to give you all the options you need. We can also import your WordPress website directly into our own hosting. We use high-speed, dedicated, and secure servers. Our clients are fully protected from hacking attempts and data loss.

We offer the full web design process, from initial design to the build and publishing online. We also provide monthly maintenance packages, giving you and your business a complete end-to-end website service. Trust Real Internet for all your web design needs.

Contact us today to find out more about how we can help you to create an effective web presence for your business.

How much does website hosting cost?

Website hosting is an essential consideration for any business that wants to have a reliable and secure online presence.

With technology forming such an integral part of how shoppers engage and interact with businesses, an online presence is more important than ever. But how much is website hosting actually going to cost, and can you afford it?

How much to host a website: what determines the cost?

When working out web hosting costs, your web developer will first determine the actual requirements your business has. Every business has its own needs when it comes to hosting. If you are a sole trader who has just had a new website go live, for example, your requirements are going to be generally smaller, compared to an established multinational with thousands of new visitors every hour. This is the primary consideration when it comes to determining web hosting costs.

Most hosting companies now offer dedicated packages of different types, to cater to these various needs. This will often include your actual hosting, as well as some other essential services such as ongoing security updates and data backups. These are very important investments for the stability and security of your website, so be wary of simply choosing the cheapest package.

Can your business afford website hosting?

The simple answer is yes. Whatever kind of business you operate, whether you have employees or you’re a sole trader, and whether your business was established a week or a century ago – you can always afford a web hosting package.

Web hosting is a scalable investment, which means you pay relative to your requirements. The more you need, the more your package is going to cost. But your increased requirement is going to come off the back of your growing success. This means that your hosting service is always going to be a comfortably affordable proportion of your cash flow.

Make a key investment in your business today

A dependable, scalable, and secure web presence is essential for any business in today’s tech-dependant marketplace. That means you need web hosting you can trust. The good thing is that you can easily afford it.

Contact us at Real Internet today to learn more.

How do you define your target audience?

How do you approach your website design and digital marketing?

While some will simply create a website and hope for the best, there’s a better way. By first defining your target audience – a more specific, targeted group of people that you want to reach – you can increase the chances of a good return on marketing investment.

What is a target audience?

To define your target audience, you need to look at a variety of demographic factors to establish the type of people that are most likely to be interested in your product or service. These factors could include:

  • Age
  • Gender
  • Marital status/whether they have children
  • Income
  • Profession
  • Education level
  • Location

Once you have established the types of people that are most likely to buy from you, you can start to work on marketing campaigns and methods, and the best style of communications that speaks to your audience. You have to make the target market aware that this product or service exactly what they need or want.

How to define your target audience

Defining your target audience is all about research. There are several different ways to work out who your target audience is, and the methods you choose will vary from company to company. These could include:

  1. Analyse your existing customers. Do you know who they are and whether there are any commonalities? If you don’t currently have demographic information about your existing customer base, consider adding questions to newsletter sign up forms, or use analysis tools to look at your social media following to find out who they are.

  2. Conduct a review of your competitors. Do you know who your biggest business competitors are? The likelihood is that their customer base will be the same target audience as yours. Analyse any information you have about their customers to help you to define your target audience.

  3. Look at customer needs/pain points. Which needs or pain points does your product aim to address? If you’re providing virtual PA services, for example, you’ll be aiming to target the owners of small businesses that don’t have this function in-house.

You may well find that you have multiple target audiences – perhaps, different audiences for different products, or different potential audiences for the same product, depending on how it is used. That’s why it’s so vital that you do your research, ensuring that your audience is clearly defined to give you the best chance of success.

For all web design services that help you get results from your target audience, contact Real Internet today.