The modern business world is a fast-moving place where companies have to be able to move with it. This is especially true in marketing, where new ways of reaching consumers are always emerging. One very popular method now is digital marketing. Most people have heard of this – but not everyone understands what it actually involves. It really is worth getting to grips with though, as it is a very important part of building your business in the modern age.
What is digital marketing?
In simple terms, digital marketing is any marketing that a company conducts online. This is the main way it differs from offline or print marketing, such as mailing letters, handing out flyers or putting up posters. Digital marketing happens only over the internet and uses online connectivity to work. Online tools like Google Analytics are also available to help track your digital campaigns and get the best return from them.
What are the most common forms of digital marketing?
When asking ‘what is digital marketing?’, it is worth pinning down what particular types of digital marketing there are and the online channels companies mostly use, although this is constantly evolving.
The most common forms of digital marketing you may come into contact with are web page content, blog posts and social media posts. Businesses use platforms like Facebook or Twitter, as well as their own company blog, to engage with consumers, and usually to signpost them back to their website in a carefully constructed way to help convert them into customers or subscribers. Email marketing is also very popular and allows organisations to easily communicate with consumers to generate leads via signposting them back to a targeted web page.
Paid advertising via channels like Google Ads is also commonly used by many companies now. This is where you pay for custom adverts to be shown when people search for selected terms. As a result, it can really help drive more traffic to your site and subsequently, more sales. Understanding SEO (search engine optimisation) is the key to online marketing. This refers to optimising your website with targeted keywords as well as easily navigable and readable layouts and content so that it shows up higher in search engine results.
Why use digital marketing?
This is the big question for all businesses. Digital marketing is a way of connecting with people that comes with a range of benefits which include:
- low or no cost (social media accounts are free to use for example; the only cost is in time/staff to carry it out)
- superb ROI (due to there being zero or low costs to run digital campaigns)
- digital channels are easy to use and keep track of
- allows you to engage consumers in a way they value and prefer
As you can see, this form of marketing comes with some great reasons to recommend it!
Contact Real Internet for more digital marketing help
Here at Real Internet, we have helped many businesses around the Bristol and Gloucestershire area get up to speed with digital marketing. While things like SEO website design and social media marketing are easy to grasp, you may need some extra assistance to use them effectively. Get in touch today on 01454 806570 for more details.