How to Choose a Good Web Design Company

Picking the right web design company isn’t only about looking at their previous work to see if they can create a beautiful website. There’s far more to consider than just aesthetics, and a good web designer knows this. But how do you find one that suits you?

Here are three questions to consider ensuring you get a great looking site, as well as the support and forethought needed to make it valuable, too.

Do they offer the whole package?

Website design is just one piece of the puzzle. There are also things like hosting, security, and maintenance to consider. This work needs people with expertise too, so if you don’t have someone on staff who can take it on, you’ll be stuck if something goes wrong.

If you hire a company that can work with you every step of the way, you’ll be in a much better position. For example, what happens if your site goes down?

If your company is on hand to help, they’ll have all the access they need, and prior knowledge of the site, to identify the problem and fix it quickly.

This dramatically reduces downtime, especially compared to hiring a new person. That would mean getting them up to speed, digging up your domain and hosting details, and getting them access so they can make a fix. By this point, a lot of damage will have already been done.

Are you on the same page?

This is a less technical issue, but just as essential. You need to know you can work with the web design company you aim to hire, and that, while they are the experts, they’ll take your considerations and knowledge of your industry onboard too.

This means having in-depth and structured conversations with the web design team before anything gets started. Be sure to know what you want, what your customers want, and your red lines you don’t want to cross. It will be clear very quickly if the company wants to work with you, rather than drag you along with what they want.

If you’re getting the sense your prospective company falls into the latter camp, it’ll be time to look elsewhere.

Do they know their SEO?

A beautiful website that converts well is only valuable if people actually visit it. For many companies, this means ranking for relevant search terms in Google. The process and actions to achieve this is called ‘search engine optimisation’, or SEO.

How a website is built plays a huge role in this. For example, if it’s slow and doesn’t work on mobile screens, Google is never going to rank it highly no matter how good the content you put on there is.

It is integral your website design company not only consider SEO but have expertise in it. Be sure to ask them about this, and to hear their exact approach for building your site to standards search engines favour.

A good area to ask about (but by no means the only one) is Google’s Core Web Vitals. Going live in May 2021, they will be a major influence on how Google ranks websites. If your company has never heard them, this should sound alarm bells.

Here at Real Internet, we take the time to talk to you about, not only what you want, but what you need as well. Contact us to discuss how we can work with you to create a website that brings in visitors and converts them to paying customers.

Who Hosts this Website? How do I find out?

At Real Internet, we are passionate about creating vibrant websites that show your business at its best. We can also help you with your existing website, and one issue we often encounter is a client asking, “who hosts this website?” closely followed by “how do I find out?”. There are a few ways to discover this, so we’ve put together this blog post to help you.

Follow the money

Often the simplest way is to find out where your bills for website hosting are headed – your accounts department should be able to tell you. You may find that your website hosting is part of your internet company, so your website host may be your telephone company or internet service provider.

Online tools

You can use online tools to help you find out who’s hosting your website. These will give you lots of information about the IP address, netblock owner and server technology, as well as information about domain name registration and server technology.

Running one of these checks also gives you details of administration teams and tech guys, so you can get in touch to confirm if this is where your website is hosted.

What happens when you find out who the host is?

When you know who to contact, give them a call and tell them who you are and what you need. You will probably have to prove that you are who you say you are and that you are part of the company that the website belongs to. If you are not asked about this, it shows an alarming lack of security.

Need more help?

If you need more help finding the answer to the question “who hosts this website?”, just get in touch with our team. At Real Internet, we’re experts in website hosting, website design and build, and provide monthly maintenance packages so your website is always performing at its best. We can help you every step of the way, so you can look forward to having a website that really works for your business.

 

Where is My Website Hosted and Why is it Important to Know?

Whether you’re building a website from scratch or improving an existing site, at Real Internet we understand that there are aspects of running a website that can be a little baffling. One of the biggest sources of confusion is website owners asking the question “where is my website hosted?”, so we’ve put together this article to help you unravel some of the mysteries.

When does it matter where your website is hosted?

1. If your host is causing your pages to load slowly

Slow loading pages impact SEO. You’ll be troubled by this if you’ve been lured into shared hosting options by what looks like a bargain price. This type of issue causes irritation for your customers and impacts your SEO ranking – costing you money. Using a dedicated web host like the ones provided here at Real Internet means happy customers and the type of page ranking you dream of. By choosing a UK based hosting package that is designed for your framework, you can be sure you offer the absolute best load speeds and customer experience.

2. When security is a prime consideration

Security is another big consideration when it comes to knowing where your website is hosted. If your website is hosted in an unsecured environment, then you could receive a low security ranking which can be disastrous for your reputation and SEO. That’s why we recommend taking steps to be sure that where your website is hosted is with a provider using high-security data centres with anti-hack protocols.

3. To avoid excess downtime

Again, the cheapest doesn’t always mean best. Cheap plans are usually for hosting on shared servers, which can put a strain on your bandwidth. This means poor performance, and could cause a lot of downtime, especially if you have a site with a lot of responsive elements or images. Hosting on dedicated servers can ensure maximum uptime and security.

Still confused?

We hope we’ve helped you get to grips with some of the reasons it’s so important to know the answer to the question where your website is hosted. If you’re still baffled just contact our team here at Real Internet. We offer UK website hosting, web design and builds for maximum efficiency and peace of mind. We can even import from existing sites like WordPress, so all your carefully created content is still there, but with the benefit of expert hosting and regular maintenance to keep everything running at its absolute best.

Our team are ready for your toughest questions so just give us a call or drop us an email.

 

What is Digital Marketing?

The modern business world is a fast-moving place where companies have to be able to move with it. This is especially true in marketing, where new ways of reaching consumers are always emerging. One very popular method now is digital marketing. Most people have heard of this – but not everyone understands what it actually involves. It really is worth getting to grips with though, as it is a very important part of building your business in the modern age.

What is digital marketing?

In simple terms, digital marketing is any marketing that a company conducts online. This is the main way it differs from offline or print marketing, such as mailing letters, handing out flyers or putting up posters. Digital marketing happens only over the internet and uses online connectivity to work. Online tools like Google Analytics are also available to help track your digital campaigns and get the best return from them.

What are the most common forms of digital marketing?

When asking ‘what is digital marketing?’, it is worth pinning down what particular types of digital marketing there are and the online channels companies mostly use, although this is constantly evolving.

The most common forms of digital marketing you may come into contact with are web page content, blog posts and social media posts. Businesses use platforms like Facebook or Twitter, as well as their own company blog, to engage with consumers, and usually to signpost them back to their website in a carefully constructed way to help convert them into customers or subscribers. Email marketing is also very popular and allows organisations to easily communicate with consumers to generate leads via signposting them back to a targeted web page.

Paid advertising via channels like Google Ads is also commonly used by many companies now. This is where you pay for custom adverts to be shown when people search for selected terms. As a result, it can really help drive more traffic to your site and subsequently, more sales. Understanding SEO (search engine optimisation) is the key to online marketing. This refers to optimising your website with targeted keywords as well as easily navigable and readable layouts and content so that it shows up higher in search engine results.

Why use digital marketing?

This is the big question for all businesses. Digital marketing is a way of connecting with people that comes with a range of benefits which include:

  • low or no cost (social media accounts are free to use for example; the only cost is in time/staff to carry it out)
  • superb ROI (due to there being zero or low costs to run digital campaigns)
  • digital channels are easy to use and keep track of
  • allows you to engage consumers in a way they value and prefer

As you can see, this form of marketing comes with some great reasons to recommend it!

Contact Real Internet for more digital marketing help

Here at Real Internet, we have helped many businesses around the Bristol and Gloucestershire area get up to speed with digital marketing. While things like SEO website design and social media marketing are easy to grasp, you may need some extra assistance to use them effectively. Get in touch today on 01454 806570 for more details.