SEO website design uses a website’s coding, link structure, appearance and development features to rank the site higher in search engine results pages. It gives you a website that’s beautiful, easy to find and enjoyable to use, making visitors more likely to convert.
SEO website design and SEO: what’s the difference?
SEO website design is just one component of an effective SEO strategy. SEO website design, as a one-time service, tends to be cheaper than continual search engine optimisation campaigns, but it’s also the perfect precursor to ongoing SEO projects, helping to further boost your online presence over time.
SEO, on the other hand, is the larger overall process of optimising a website and its online presence. For example, by improving its content, keywords, links, pages, load times and functionality, and by managing how the website interacts with search engines in the long-term. Effective, continual SEO work relies heavily on good SEO website design at the outset.
SEO website design optimises your website’s code, usability and link architecture, with fast and significant results. It also gives your ongoing SEO work, such as link building and content marketing, the greatest possible impact (and value for money).
What does SEO website design involve?
As a web design agency, one of the many web services we provide for our clients is SEO website design. To lay the foundations of great SEO web design for your website, we focus on two essentials first. These are search engine optimised code and search engine optimised link structure.
Search engine optimised code involves removing, or simplifying, any code that doesn’t absolutely have to be on your webpages. This cuts to the chase when the search engines crawl your website, making it clear that your site is all killer and no filler. Done professionally, with absolute attention to detail, this process can have dramatic results for a site’s SEO.
Precision SEO coding makes it clear to search engines that your first priority is providing valuable, highly useful content accessibly to your visitors – which is also faster, tidier and tastier for search engine spiders to crawl. This could really help your webpages to rank more highly in search.
Search engine optimised link structure involves a careful audit and re-work of your website’s page architecture. This helps to manage how search engines view your website, reorganising the links between items (such as page categories and subcategories) into the most search-friendly link hierarchies.
This process makes your site’s many webpages (like products and product options) as valuable, relevant, self-contained and search-appropriate as possible for search spiders to crawl easily, and effectively. Kind of like organising separate-but-related pages into combined SEO blocks.
More valuable, self-contained and appropriate link structures harness the built-in power of your website’s highest-quality pages, making the absolute most of your PageRank to boost your place in search engine results. It’s all down to the expert optimisation of your website’s fundamental link structure.
There’s so much more to great SEO website design!
The points above really just scratch the surface of world-class SEO website design, but we hope they help understand its complexities and the incredible results it could achieve for your website in the search results.
If you’d like to learn more about our SEO website design service, and what our wider end-to-end web services like website hosting, web development and digital marketing could do to dramatically boost your online presence, just get in touch – we’d love to help!