What is SEO Website Design?

SEO website design uses a website’s coding, link structure, appearance and development features to rank the site higher in search engine results pages. It gives you a website that’s beautiful, easy to find and enjoyable to use, making visitors more likely to convert.

SEO website design and SEO: what’s the difference?

SEO website design is just one component of an effective SEO strategy. SEO website design, as a one-time service, tends to be cheaper than continual search engine optimisation campaigns, but it’s also the perfect precursor to ongoing SEO projects, helping to further boost your online presence over time.

SEO, on the other hand, is the larger overall process of optimising a website and its online presence. For example, by improving its content, keywords, links, pages, load times and functionality, and by managing how the website interacts with search engines in the long-term. Effective, continual SEO work relies heavily on good SEO website design at the outset.

SEO website design optimises your website’s code, usability and link architecture, with fast and significant results. It also gives your ongoing SEO work, such as link building and content marketing, the greatest possible impact (and value for money).

What does SEO website design involve?

As a web design agency, one of the many web services we provide for our clients is SEO website design. To lay the foundations of great SEO web design for your website, we focus on two essentials first. These are search engine optimised code and search engine optimised link structure.

Search engine optimised code involves removing, or simplifying, any code that doesn’t absolutely have to be on your webpages. This cuts to the chase when the search engines crawl your website, making it clear that your site is all killer and no filler. Done professionally, with absolute attention to detail, this process can have dramatic results for a site’s SEO.

Precision SEO coding makes it clear to search engines that your first priority is providing valuable, highly useful content accessibly to your visitors – which is also faster, tidier and tastier for search engine spiders to crawl. This could really help your webpages to rank more highly in search.

Search engine optimised link structure involves a careful audit and re-work of your website’s page architecture. This helps to manage how search engines view your website, reorganising the links between items (such as page categories and subcategories) into the most search-friendly link hierarchies.

This process makes your site’s many webpages (like products and product options) as valuable, relevant, self-contained and search-appropriate as possible for search spiders to crawl easily, and effectively. Kind of like organising separate-but-related pages into combined SEO blocks.

More valuable, self-contained and appropriate link structures harness the built-in power of your website’s highest-quality pages, making the absolute most of your PageRank to boost your place in search engine results. It’s all down to the expert optimisation of your website’s fundamental link structure.

There’s so much more to great SEO website design!

The points above really just scratch the surface of world-class SEO website design, but we hope they help understand its complexities and the incredible results it could achieve for your website in the search results.

If you’d like to learn more about our SEO website design service, and what our wider end-to-end web services like website hosting, web development and digital marketing could do to dramatically boost your online presence, just get in touch – we’d love to help!

How to Design a Website

The thought of designing your own website may seem daunting. You may wonder where to start and how to get to the end result but don’t worry, we have put together a guide to help make your website a success!

First things first…

Before designing a website, you need to define what the purpose for it will be. For example, will it be an e-commerce site, a blog, a portfolio…? This is very important as it is the first step to creating your perfect site. You will also need to decide on your company branding, what colours you will use to represent the website, what layout you have in mind, and whether content will be text-heavy or more on the visual side.

It is also important to come up with a domain name; this must be unique to your website and represent what it is you are wanting to promote. Make it simple and easy to remember, to allow more driven traffic.

Different ways of designing and building your website

There are various ways to create a website that meets your desires. You can make it yourself from scratch – this is the most difficult way to build a website as it involves a lot of work and is time-consuming. However, it is very rewarding when you see the finished results!

Or, you could use a website design and developer company/agency. It doesn’t matter if you are building a brand new website or looking at updating one that already exists, they will help with your decision. You can usually find a variety of different packages on the websites catered to various levels of requirement, from standard brochure-style, service-based websites to more in-depth e-commerce sites. You get professional help and advice when choosing to design your website with an agency and the process is a lot more straight forward than designing a website yourself as you make all the decisions with none of the work. This saves you time which will be beneficial in the long run.

Other helpful tips

Some other things will need to be done to ensure your website runs smoothly and gets the recognition it deserves. Make sure the website is mobile-friendly is a must. 52% of website traffic is generated from mobile phones, so it is vital that your audience can access your website from their mobile devices.

Also, once it’s up and running, don’t forget to promote your website. This can be via social media, word of mouth or business cards etc. Make sure people know about your website and services and, last but not least, ensure you are using the correct tags and keywords in all the right places to drive traffic to your site.

Want to find out more about designing a website? We are an expert web design agency based in Gloucestershire. Get in touch today to talk through your ideas.

website-report

Monthly Website Reports

Today, we are talking about the Monthly Website Reports we issue to all our clients. We send these out at the beginning of the month for the previous month. So, at the beginning of November, we sent out October’s Report. 

We will go through the Report page by page.

Overview

The Overview page shows a breakdown of everything that’s in the Report. Thus, the number of updates completed, the uptime of the website, the analytics, the security issues, the performance, and any keywords we are tracking for SEO (Search Engine Optimization).

Updates

The next page is a summary of the updates that we have completed over the previous month. It will show the plugins that have been updated, the theme updates etc.

For example, on the Real Internet Website Report for last month, the updraft plugin was updated, and the theme we use was updated. What is updated will vary on how many plugins are on your website, and the theme used to create it. There can be several updates each month, it just depends on what the developers send out to us.

The purpose of the updates is to make sure that our sites are running on the most secure versions, which protects our servers and customers’ websites/details from hacking attempts and to make sure that the sites are running smoothly and responsively.

As the sites are hosted on shared servers, a hacking attempt on a site that hasn’t been updated can put the other sites at risk. 

Optimization

The Optimization page shows what has been cleaned from the database. For example, spam comments, revisions, etc. The database is where all the information about your website is stored. It needs to be kept as optimized as possible to ensure that your website is looking good and performing well at all times.

Uptime

After that comes the Uptime statistics. As stated, this shows how long your website has been up on the internet live and functioning. Sometimes there can be a few glitches where it could go off for a couple of seconds and then come straight back up. These are just one of those things that happen in the wonderful world of technology. If we notice that a site has been down for more than five minutes, then we will investigate and sort it out.

One of the things that can cause a website to be down is if the security certificate is not up to date. These must be attached to your website, Google likes them and they show your site is secure to visitors. Therefore, we make sure they are up to date and active. All our websites should have a security certificate attached but, if you don’t have one, please let us know and we will install one.

Analytics

The next page is the Analytics page. It starts with an overview of the amount of traffic to your website broken down into sessions, pageviews and session duration. Analytics are measured using IP addresses, which is the unique address attached to a particular computer. When somebody, attached to an IP address, goes onto your website and how long they stay is a session.

You can see how many pages per session a visitor has looked at, and you can see how quickly they might leave your website if they don’t like it, for whatever reason. It also shows where the visitor has come from. For example, organic searches are when somebody has gone on to Google and put it in a specific search term. In our case, it would be website designers in Gloucestershire.

Following that is a breakdown of the figures where visitors came from, how long they stayed on each page, what they searched for to find your website and the countries they are based in. You will be surprised at the amount of traffic that comes from overseas! 

Security

Next, we come on to the Security page. For the Real Internet Website Report last month, we completed a total of six security checks. This shows any malware or any vulnerabilities that could be on the site, anything that would cause us concern e.g. whether hackers are trying to access the site.

Performance

The Performance page shows the number of performance checks we have completed on the website. We measure the PageSpeed and the YSlow grade that, together, indicate how well a website is performing.

The PageSpeed grade is the overall analysis of the performance of a page on both mobile and desktop devices. Several factors can affect the page speed, one of these is the number of images you have on your website. An image-heavy website will be slower to load than one that doesn’t have many images. But we can optimise the images to make sure that they load as quickly as possible.

As you can imagine, the better the score, the more you can assume your site is in good shape, and a good score is a fair in indicator of the wellbeing of your site in the eyes of Google.

The YSlow grade is defined by crawling your website and comparing it against a preset list of rules. A website is then scored against these rules and given an overall score based on the average. Each of the rules has a different weighting. Some rules have a bigger influence on your overall score than others.

Just like most scores, a higher score is better. But you don’t need to stress too much about having a perfect YSlow score. However, you do still want to improve your score as much as possible within reason, as improving your score would generally mean an increase in performance. If you would like to talk through your scores with us, then please do give us a ring we’re more than happy to help and make some suggestions on how we can improve the speed of your site and the overall important performance. 

SEO

The next page we come to is the SEO keywords we track. Now, you may not have as many keywords on your website, in which case, I suggest you have to think about this and what people may be searching for when they’re looking for whatever it is that you sell. We can then update your website to include those keywords. And again, this will improve your visibility on Google.

As well as monitoring keywords, we can also show the top four competitors you have for the same keywords. This is useful to help you keep track of your competition, and again, help you become more visible on Google. Which is what we all want after all!

So, that’s a very quick run-through of our Monthly Website Reports. We hope you find the information useful. By comparing your Reports month by month, you will see where things are going up or going down. You can have a think about what did I do this month that made my website go up or equally, what did I do that made my website go down? If you need help with any of this or you just have some questions, please give us a call or email us at support@realinternet.co.uk. We are more than happy to talk to you about this, the Reports or your website in general. We are here to help.

Why Digital Marketing is Essential for Business

If the Covid-19 pandemic has taught businesses one thing, it’s that to survive in the long term, they must fully embrace the digital world. Having a standalone bricks and mortar outlet is no longer enough – a website and online store are essential, as is being able to reach new consumers and increase your audience. If you don’t have a website or need to update an existing one, get in touch here.

If when you hear the word ‘marketing’, your thoughts veer towards posters, print advertisements and leaflets, you are liable to be massively missing out. For all businesses – but especially small ones – it has never been more vital to embrace more effective ways of marketing their services, products or solutions.

The online marketplace is vast, and if you embrace digital marketing in a manner that is effective and efficient, you could reap significant rewards.

Why Digital Marketing is so Vital

The digital environment offers your business the opportunity to reach just about anyone in the world, so the main benefit is that your potential audience immediately expands from people that happen to be in your hometown or city to everyone on the globe.

Some other major benefits include:

– Being able to target specific demographics. If you understand precisely who you want to reach – age, gender, location, wage etc. – then you will be able to ensure that your marketing materials reach the right people at the right time. This requires data and information, so the sooner you begin marketing online, the more accurate your data will be.

– You can interact directly with your audience. Social media and websites allow for immediate communications between business and potential customer. By being able to respond to queries quickly, you are marketing your company as one that genuinely cares for its customers.

– You can quickly assess how effective email campaigns have been. By checking clickthrough rate, email opens, enquiry numbers and the amount of time your target audience spends on your pages, you will be able to decide whether your campaigns are working. If you believe they can do better, you can modify text/images/exclusive offers to make the content more appealing. Many digital marketing platforms will also allow you to do A/B testing, enabling you to send out two different marketing campaigns at one time, which will end up giving you a clear idea of what type of content tends to work best.

If you are ignoring digital marketing, you are, quite simply, doing your business a significant disservice. The entire world is online, and if you want to make your business successful both in the short- and long-term, you cannot afford to ignore the online audience.

For more help with digital marketing, contact Real Internet here.