Why You Need a Web Hosting Service

Website hosting is, essentially, the way websites present themselves to the world. Every website has to be hosted, or it’s simply not visible.

Web hosting is one of the most fundamental parts of the online landscape – but because it’s such an essential and universal feature, a lot of people don’t really know about it, or what it is. As such, we’ve to put together a little explanation of what exactly web hosting is, and why you should choose a hosting service.

Web hosting is the storage of a website’s data on a server, allowing internet users to access your web address on their browser. A website consists of files and data, and those files need a place to be stored where they can be reliably called upon to present you with a webpage.

When you decide to use a website, do you think about where it comes from? Probably not, but it has to come from somewhere. This is where servers come in. A server is a computer or set of computers that are always running so that it can be called on at any time – and website files are stored on one of these. When a person tries to visit a webpage, their request is sent to the server, which produces the webpage you want.

However, not everyone who makes a website owns a server. After all, they might not have the money or technology necessary to keep a server running continuously. You need a web hosting service to provide the required technologies and expertise to ensure your website is viewed by customers online.

Hosting is a process whereby someone who owns a server provides space on it to those who need it – they ‘host’ the data for a website, so that it can run without incident. As such, by using a hosting service, someone can have their website files stored safely and keep their website functional without having the hassle of running their own server.

Different providers offer a range of options, from email accounts to FTP access and WordPress support, and they can help maximise your website’s potential. Let’s take a look at some practical reasons why a web hosting service is a worthwhile investment. There are many, but here are just a few.

Improving Website Responsiveness

Investing in a good website hosting service is the pathway to ensuring that your website is as responsive and reliable as possible – at all times of the day. Periods of peak traffic can easily crash a lesser server and render your website inaccessible, so it’s essential to work with a hosting service that can analyse your traffic patterns to provide optimal service.

Optimise your customer’s user experience with a fast website. Slow and sluggish load speeds can make your site look amateur and increase your bounce rate. With web hosting services, your website will have more bandwidth and RAM to optimise its performance.

Keeping Your Website as Secure as Possible

When you invest in a professional web hosting service, you’re also investing in their ongoing efforts to keep your website as secure as possible. Servers are often a prime target for hackers and DDOS attackers, who can seriously disrupt your business and cause real problems if they get access. A professional hosting provider will help keep your website safe from such attackers.

For search engine algorithms to see your website as trusted, you need to keep it secure. However, The Small Business Guide to Cyber Attacks published by Hiscox revealed that more than half (55%) of UK firms reported an attempted cyber-attack in 2019. If your website is one of those targeted, sites such as Google won’t trust your website, which means it won’t show up in search pages.

With a dedicated web hosting agency, you can ensure that your website’s firewall and antivirus software run smoothly, offering you protection from potential attacks.

Ensuring You’re Primed for Ongoing Business Growth

As your business grows, the demands you place on your hosting server will increase. You may need to store a broader and more comprehensive website, you may need to process more and more customer transactions, and your general traffic patterns may become busier. If your business is going to grow, you need a web hosting provider who will be able to facilitate your growing needs properly.

Regular Maintenance Reports

The best way to improve your website’s performance is through accurate data and analytics. At Real Internet, we provide a monthly report on your website’s analytics, security, and performance so you can see any improvements we’ve made through updates.

Additionally, our analytics will demonstrate how your website is performing with users, with statistics such as page views and session durations. Plus, with our digital marketing services, you can maximise traffic with targeted strategies to areas with the highest referral rates. This information will help you decide when your website needs updating.

An Investment That Every Business Can Afford

These are just a few of the many reasons why all businesses should invest in professional web hosting services. The flexible nature of those services means they are affordable for all businesses. Whether you’re a multinational corporation or you’re a sole trader who has recently started your business, there’s a web hosting package for you.

If you’re looking for website hosting, web services, or website design, then we are here to help. We work with clients across the South West, UK, and offer an end-to-end service from web design to digital marketing.

We design and produce websites that are perfectly suited to our clients’ needs, and we offer hosting on servers that are secure and rigorously maintained. As such, from the start of the creation process to the very end, Real Internet can help you build a website that works for you.

For more information, get in touch with our team today.

Yate Outdoor Sports Complex Cafe Ordering System

As the COVID-19 crisis subsides, we’re all adjusting to life in the post-lockdown world, which means we have to find new ways of doing business. This is especially true in the hospitality industry. When a customer walks into your premises and orders a coffee and a sandwich, extra measures must be put in place to comply with social distancing and to keep you and them safe.

The Clubhouse at the Yate Outdoor Sports Complex needed a solution to be able to provide such extra safety measures. They wanted to automate their entire ordering system, from the customer choosing their food and drink through to the bar and kitchen staff preparing and delivering the items.

We implemented a WooCommerce solution for them, with some adjustments for their individual requirements.

YOSC Online Food and Beverage System

For a detailed walk-through how this process works, please take a moment to watch our instruction video here. But in summary, it looks like this:

• The customer accesses the menu from a QR code on the table or in the bar
• The customer then places their order by navigating the menu and choosing their food and drinks
• They are then taken to the checkout where they pay for their order
• In the bar or kitchen, staff are notified of a new order
• Staff fulfil the order.

No cash has changed hands. Social distancing has been observed. Business can continue, providing YOSC with an additional steady income stream. As a side-benefit, the Clubhouse can also keep a much tighter control on stock, reducing waste and cutting costs.

It’s taking time for all of us to get used to new ways of doing things. Whether you’re shopping in the high street or meeting friends for lunch, your world has changed. At Real Internet, we are doing our bit to help businesses find their way through this transition to a different way of living and working.

With our help, the YOSC Clubhouse is now keeping its staff and customers safe whilst still providing a great service.

YOSC are planning to extend the system to include all the bookings for their sports facilities.

The system we implemented could be used for a number of businesses where money changes hands for goods or services. For example, it would work in exactly the same way as we set up in YOSC for pubs, hotels or B&Bs. Hairdressers could add it to their online booking systems and could take full payment or a deposit before the customer’s appointment. It has the potential to be used in so many different ways, if you can think it we can do it!

We have also implemented online shopping systems for other websites where purchases are completed online.

If you would like us to do the same for you, please get in touch.