In today’s world, there’s a vast majority of users out there accessing the Internet via smartphones and tablets, rather than a laptop or desktop computer. So if your website appears clunky, and difficult to use on their device, they’ll simply leave your site and shop elsewhere.
What is Responsive Web Design?
It’s a coding technique web developers apply to the build of a website design so that, regardless of the device that is being used, the website will respond and adjust to the screen size. A responsive website design is easy to navigate on any device and will deliver a great user experience, resulting in happy customers and increased sales.
Here are 5 very good reasons why your website should be responsive.
One Size Fits All
A responsive web design will adapt to different screens automatically. It cleverly detects the user’s screen size and resolutions, and then generates the best possible output for that device.
Mobile friendly versions of websites are often simplified versions of the parent website. This can often be really frustrating when a user jumps from their mobile, to their laptop and gets a completely different screen. A responsive web design will provide a consistent look and feel.
Instead of owning and maintaining multiple websites for different devices, a responsive website, its content, and imagery, only needs to be maintained once.
Multiple versions of the same website can make marketing campaigns onerous. However, with a responsive website and valuable data from Google Analytics, the web pages can be highly customised.
Reduced Bounce Rate
High bounce rates are frowned on by search engines. Responsive websites achieve a lower bounce rate compared to their non-responsive counterparts. They load quickly and will keep users on your page.
At Real Internet, we offer affordable web design services that cover the South West UK. We are a creative and passionate team, that deliver thoughtful, well designed, responsive websites from start to finish. We love to talk responsive so contact us today.