Common Web Design Mistakes Small Businesses Make
The vast majority of businesses need to have a website; most potential customers will check it out for prices and reviews before they consider purchasing anything, and having a poor site is a sure way to lose customers. Unfortunately, this happens far too often!
Many small business owners think they can save money by designing their own websites, but for the most part, they don’t have a real grasp of effective design. This leads to a website that doesn’t encourage visitors to stick around, and ultimately click to buy.
Creating a website that gives visitors an enjoyable and interesting experience takes skill that website designers and developers have learnt over time.
To create a website that give users a good experience, web designers follow some basic rules on layout and content.
Here are seven examples of common web design mistakes small businesses make, that you should avoid:
1. Too Much Information
Visitors who can’t clearly see what your business is about in a matter of seconds will quickly leave. Often small business owners try to cram too much information onto a page will confuse your visitors. Websites with lots of text and images also take ages to load which will also put off your visitors.
2. Too Little Information
At the other end of the spectrum are websites who don’t say anything useful are also a big turn-off. Minimalism in website design is very popular at the moment, but it only works well if it’s done correctly. Leaving too much to the imagination that leaves visitors guessing will make them leave.
3. Poor Call to Action
A Call to Action is the key to your business. It directs your visitors to take action in a positive way; Click Here! Contact Us! Learn More! Therefore, it is essential that your CTA clearly states what visitors should do. There must be sufficient information for visitors to know what they will get from taking action and what information they need to deliver.
But… there’s a fine line between being helpful and being aggressive. Let your visitors look around a bit before that CTA pops up.
4. Poor Content
Content is an important part of your website. It tells your visitors about your business and the products or services you offer, so make sure it is relevant, fresh and updated regularly. Your website should clearly explain what your business does, who it does it for and how it does it.
5. Irrelevant images
Photos and graphics should be integral to your website’s design. Images can work brilliantly to quickly convey a message or information without the need for lengthy chunks of text.
However, some businesses continue to use irrelevant or poor-quality images. Choosing poor images will make your site look messy and be a major turn off for visitors.
6. Confused about Your Target Audience
Your website is your shop window and, as such, should appeal to your target audience. Is your business trendy, or fun, or serious? If you try to please too many types of customers, you will end up with a muddled website that doesn’t appeal to anyone.
Good web design will cater for your perfect customer.
7. Lack of Contact Information
Is it obvious how visitors to your website can contact you? Your ‘Contact Us’ page should be easy to find and your information should be on every page.
With over 10 years’ experience in website design, development and hosting, at Real Internet our friendly team are on hand to discuss your web design and hosting requirements. We work with you to fit your budget and business requirements that works best for you and your customers.
To find out how Real Internet can help you keep delivering value to your customers, please get in touch – https://www.realinternet.co.uk/contact/
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