When it comes to Website Design, developers often insist upon the importance of Search Engine Optimisation. While it’s true that having a mobile responsive site that ticks all the boxes for Google’s algorithm is paramount to succeeding in SEO terms, it’s also important not to neglect the Graphic Design element of your site – and here’s why.
1) Graphic Design is Critical to your Overall Brand Strategy
Any web design agency worth its salt will recognise that your site should communicate the core values of your brand. This means consistency between your colour schemes, logo and other visual content that is unique to your company. Well-thought-out graphic design can bring a boost to your business by increasing the visual appeal, usability, brand value and professionalism of your site.
2) Your Site Design Helps Communicate your Ideas
Good web design should utilise your graphics to stimulate the aesthetic senses of your existing and prospective customers. It’s your chance to connect with visitors before they’ve even begun to read about the products or services you offer. When you think of the biggest organisations in the world, chances are you visualise their logos in your mind’s eye. A logo is the first thing that springs to mind, and it’s often the first thing you’ll notice on a website, too.
3) Competent Graphic Design will increase User Experience
As any web consultancy firm will tell you, the usability of your site is paramount to achieving those all-important conversions. Today’s web users have no patience for confusing or complex site design and want a mobile responsive site that conveys your message in the simplest possible terms. Users want appropriate graphics and colour schemes, alongside readable, legible text and quick navigation options.
4) Good Graphic Design Reduces Bounce Rates
Digital marketing companies often use site “bounce rates” as a means of measuring website functionality. High bounce rates mean that users are leaving your site almost as soon as they arrive. One of the reasons for this is a lack of engaging content. By integrating instructive graphic design that serves a purpose and isn’t merely eye candy, you’ll retain the attention of prospects for longer, and ultimately bring your bounce rate down.
5) Pictures Help Sell Products
Regardless of your industry, it’s a fact that pictures can help prospects to visualise what you have to offer. From a restaurant showcasing their latest menu with images to a software developer providing visual examples of how their product works, this graphic component draws people in. Of course, this requires an element of design expertise to ensure that your images sit will on your site and aren’t incongruous to the rest of the information layout.
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