Do you remember, prior to May last year, when all those websites you subscribed to and then forgot about started hassling you with their new privacy policies? Over the years you signed up to a load of newsletters and blogs, which you never opened, so they ended up just going into your spam folder. Or you created accounts here and there because you wanted to buy something, then never visited those websites again. Suddenly all these people who had slipped entirely from your memory started reappearing in your inbox.
It was because they were preparing for GDPR, by ensuring their compliance right from the start with the new regulation. Then all the fuss died down, the flurry of emails slowed and then stopped, and you forgot all about GDPR.
So why should you bother to read about it again now?
Well, on the off-chance that yours is one of the few websites still to become compliant, this may help you understand that GDPR hasn’t gone away. It is absolutely vital to abide by the new regulation.
“What is GDPR and why do I need it?”
GDPR stands for General Data Protection Regulation. It was introduced to replace the 1998 Data Protection Act, which had become outdated and ill-suited to meet the demands of our digital age.
The main purpose of GDPR is to protect the rights and freedoms of EU residents and to give them more control over their personal data, no matter where this data is collected or processed. This means that any website with EU visitors or customers MUST comply. Any business wishing to sell into European markets must be GDPR compliant.
Any company that collects personal data must implement policies and security protocols, asking for consent in all instances where the collection of personal data may occur.
Businesses failing to make their websites compliant with GDPR can face heavy fines, should the Information Commissioner’s Office (ICO) fancy taking a closer look. The penalty for non-compliance can be up to 4% of global annual turnover. That’s going to hurt a lot more than investing the time and money to get it sorted.
It’s also worth remembering that this is nothing to do with Brexit. Regardless of when we actually leave the EU, UK businesses will still have to comply with the new regulation if the data they handle relates to EU citizens.
At Real Internet, we are specialists in all aspects of website hosting, design and development, which includes staying up to date with legislation. We know the relief and peace of mind our clients feel when we do the work needed to make sure their websites comply with GDPR.
So, if you know your website is still not compliant, please get in touch and let us take it off your to-do list. After all, how much is 4% of your turnover?
Follow this link for a comprehensive explanation of all things GDPR.
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